For the biggest of the big manufacturers, loaning out the name of your flagship model to smaller and cheaper phones is a no-brainer. You get potential customers who want the look and at least some of the features of the newest, coolest device, and you also get to reap the rewards of your brand marketing. So it is with Samsung and HTC's various "Mini" models, and now, LG's G3 Beat. Hey, at least they're not trying to call a 5-inch phone "mini."
The G3 Beat downgrades the best-in-class spec sheet of the full-sized G3 with a 5-inch, 720p LCD screen, a 1.2Ghz Snapdragon 400 processor, a mere 1GB of RAM, and 8GB of storage with a MicroSD card slot.