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NVIDIA SHIELD And SHIELD Pro Review: Easily The Best Android TV On The Market, But Don't Toss Out Your Game Consoles Just Yet

 

When you hear the name "NVIDIA," the first thing that comes to mind is mostly likely graphics cards, or at the very least the company's Tegra chips that have been powering Android devices for several years now. Either way, it's probably not "the company that makes the killer Android TV box that's hanging out in my living room."

But after today, it honestly might be.

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[I/O 2015] Google Introduces Family Star, A New Set Of Kid-Friendly Filters And Parental Tools For The Play Store

The Play Store has a crap-ton of content, much of which you might not want your kids to access. Google is aware of this, and at I/O 2015 the company has announced a new set of tools specifically designed to help parents find age-appropriate content, plus a few extras to help kids engage with the content itself.

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[I/O 2015] Developers Can Now Build Custom Landing Pages On Google Play

If you check the other apps from a developer in the Play Store right now, you get a boring generic list of apps. Going forward, you'll start seeing richer, branded pages where developers can properly display their wares.

2015-05-28 13_18_22-Google I_O 2015 - Keynote - YouTube

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[I/O 2015] Google Is Working On Smarter Play Store Search

Besides new family-friendly and kid-friendly efforts on search and discovery in the Play Store, Google announced during its keynote today that Play Store search will be getting smarter overall.

Specifically, Google wants to more effectively surface apps when users search for vague or topical queries. The example given in the screenshot above shows the user searching for "shopping" apps.

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[I/O 2015] Android M Will Support App Deep Linking Without That Annoying Selector Prompt

We've all seen, probably many times, the common situation where you click a link on your Android device and you are then asked with which app you would like to open it. On one hand, this is a great feature; merely guessing could be very annoying and it is a sensible way to allow users to assign default apps.

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[I/O 2015] Google Opens Up A/B Testing For Play Store Listings For Developers

When it comes to getting users to your app, your Play Store listing counts for a lot. What users see (and read) when they reach your app's listing can make or break their decision to download or buy, so carefully crafting a good listing is important.

To that end, Google has announced that it will open up what amounts to A/B testing for Play Store listings, meaning developers can play with their listings by testing different screenshots, graphics, etc. to see what performs better and end up with the best possible listing.

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InBrief
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[I/O 2015] Google Announces Cloud Test Lab To Remotely Test Your App On The Top 20 Android Devices

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[I/O 2015] Android M Will Support Fingerprint Readers For Device Unlocking, Mobile Payments, And App Authentication

Google has made fingerprint scanner support in Android official, but of course we knew that was coming. The Nexus 6 was supposed to have a fingerprint reader, but now future Android devices will be able to reap the benefits of native biometrics. This will be used for accessing the device, of course, but that's not all.

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[I/O 2015] Google Now On Tap For Android M Will Help You Get Quick Contextual Information Anywhere On The Phone

Google Now is based on getting you data that matches your context—your location, time of day, what you've been searching for, and so on. A new feature of Google Now in Android M called "On Tap" will take that a step further by using the context of what you're doing on the phone to find answers.

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[I/O 2015] Android Pay Is Now Official, Will Be Available For KitKat And Newer Devices

While we've been following this rumor for months now, Google made Android Pay official during today's keynote. We first heard the name back in February, and knew something was coming ever since they acquired the intellectual property of mobile payment competitor Isis, an agreement that would also make Wallet a pre-installed app on AT&T, T-Mobile, and Verizon phones.

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