Announced last month at SXSW, Marvel's Augmented Reality app has finally hit Google's play store, promising to "bring the Marvel Universe to life like never before utilizing your Android powered device."
Essentially the app allows users to scan select Marvel products (which feature the AR logo) to unlock and view exclusive Marvel content. The app unlocks a surprisingly wide array of content, from 3D shorts to script excerpts, exclusive art and commentaries, and "key features on select comics."
The app's augmented reality functionality is powered by Aurasma, the self-proclaimed first visual browser, "bringing the physical and virtual worlds together." For fans of the Marvel Universe, this app seems like an awesome way to get an extra dose of Marvel content.