Super Bowl commercials cost fortunes for companies to run, leading to some of the most invested and creative advertisements you'll see all year. This year's Super Bowl ads are off to a good start, with Amazon already showing its ad for Alexa on YouTube. It turns out that Alexa has quite a few famous substitutes lined up for when she loses her voice.

Alexa losing her voice causes panic at Amazon HQ, with Jeff Bezos even being included in the chaos. The voice assistant is then replaced by Gordon Ramsay, Cardi B, Rebel Wilson, Sir Anthony Hopkins, all of whom put their Alexa headsets on and give answers to questions Alexa owners pose while doing various tasks. They're not very effective assistants, but at least they're trying, right?

Amazon also released some short clips of the stars receiving their headsets:

• Gordon Ramsay
• Cardi B
• Rebel Wilson
• Anthony Hopkins
• JB Smoove
• Leslie Jones

You'll note that JB Smoove and Leslie Jones aren't included in the ad above; they're featured in a shorter one with no celebs other than themselves.

Let us know what you think of the ads in the comments. And if you haven't already, be sure to tell us how you'll be watching the Super Bowl later tonight.

Source: Amazon (YouTube)