Whoa, is Amazon on a roll these last few weeks or what! The company has been announcing new hardware, new services, improving existing offers, and more, all within the span of a couple of months. Today, it's Prime Photos' time, one of the free benefits that come with an Amazon Prime subscription. The service is getting a significant revamp and plenty of new options.

First, there's Family Vault which gives any Prime member the possibility to share their Photos perk with up to 5 family members. This means that the whole family can upload its photos manually (or they can set the app to automatically upload all photos) to the same Prime account. All members get the benefit of unlimited and free photo storage, with a limited 5GB available for videos and "other files."

Second, Amazon seems to have improved its photo searching algorithms, providing features similar to Google Photos. It seems like it will do facial recognition and group photos of each person, and it will understand search queries like "sunset" or "wedding," though I'm not sure whether it's as effective or as detailed as Google Photos' smart search. (It still blows my mind that the latter can do searches based on emojis!) You can also filter by location or date if that works better for you.

And finally, Prime members will be able to get free shipping on any printed photos from Prime Photos' web interface. All of these improvements only appear to be available for the US right now, so if you live in other countries, you might have to wait to get them.

The Android app for the service has also received an update to add all of these features so you can start sharing your account's storage with your family members right away.

WHAT'S NEW

- Prime members: collect unlimited photos with up to five family members or friends and keep them secure in the Family Vault. Invite people from Contacts or by email.
- See photos of different people grouped together, making it easy to browse by person.
- Type in a word like “beach” or “sunset” to quickly find photos of specific things or places.

Prime Photos from Amazon
Prime Photos from Amazon

Press Release

Amazon Launches All-New Prime Photos Experience with Family Vault
Bringing valued memories together, Family Vault creates a private, easily-accessible home for photos and videos from multiple family members and devices

U.S. Prime members can now invite up to five people to join their Family Vault and access the benefits of unlimited photo storage, at no additional cost

Quickly find and rediscover your favorite moments across an entire photo collection with smart search technology

October 18, 2016 03:01 AM Eastern Daylight Time

SEATTLE--(BUSINESS WIRE)--(NASDAQ:AMZN) Amazon today introduced new features to the Prime Photos service in the U.S., designed for Prime members and their family. Prime members can now invite up to five family members or friends to join their Family Vault, which includes access to Prime Photos benefits including unlimited storage of photos, plus an additional 5 GB for videos and other files. With the all-new Family Vault, bringing family photos together is as easy as one-click or swipe from a computer or mobile device. Customers can start using the new features of Prime Photos today at http://www.amazon.com/photos or through Prime Photos mobile apps.

New Prime Photos features include:

Family and friend access to Prime Photos, at no additional cost: To ensure all the great moments and memories are preserved, regardless of who captured them, Prime members can now share their Prime Photos benefit of unlimited photo storage and 5 GB for videos and other files with up to five family members or friends.
Simple, private sharing through the Family Vault: Family Vault members can add their favorite photos and videos individually with a click or swipe, or set their account to automatically add all their photos and videos to the Family Vault.
Smart search technology: Prime Photos’ new search technology makes finding photos based on people, places, or things a snap. Gone are the days of customers wading through thousands of photos to find a specific image. Looking for pictures from a vacation or wedding? Search for “sunset” or “wedding” and relevant photos will show up. Customers can also browse photos of individual family members and friends in the People view as well as search and filter by location or date.
Photo printing with free delivery for Prime Members: Customers can now order photo books, cards, and prints directly on the web from their Prime Photos account. Offering a variety a ways to preserve memories, Amazon Print products start at just nine cents a print, and ships with free delivery for Prime members. Customers can learn more and order prints today by visiting www.amazon.com/printing.
More to Prime

Tens of millions of Prime members around the world enjoy the many benefits of Prime. In the U.S., that includes unlimited Free Two-Day Shipping on more than 30 million items across all categories, unlimited Free Same-Day Delivery on more than a million items in 27 metro areas and one and two-hour delivery with Prime Now on tens of thousands of items available in more than 25 metro areas. In addition to fast, free shipping, members have access to unlimited streaming of tens of thousands of movies and TV episodes with Prime Video, more than one million songs and thousands of curated playlists and stations with Prime Music, early access to select Lightning Deals all year long, free secure unlimited photo storage with Prime Photos and one free pre-released book a month with Kindle First. For more information, visit www.amazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.