Hey United Kingdom readers. We know you don't get to participate in a lot of the Deal Alert posts here on Android Police. We're sorry about that... especially since you folks could probably use a few discounts right about now. Well here's a pretty good one: take 100 quid off of an HTC 10 from the company store. It's available on HTC.com/uk right now - just add the coupon code SUMMER100 when you check out. It brings the full price down to £469.99.

Unfortunately it looks like the promotion is only available on the full price phone - you can't get it in conjunction with a monthly payment plan from a carrier. All three colors, black, grey, and gold, are available, but since there's no option to select capacity, I'm assuming that the standard 32GB phone is the only one available with the discount. The discount code is good up until August the 16th, but there's no guarantee that the stock will last that long, so sooner would be better than later.

For our US readers, there's also a similar discount going on for the American version of the phone: you can take $100 off the unlocked or carrier models with no coupon necessary. That one ends on July 31st.