ZTE knows it's not the brand most associated with quality smartphones, but the company is working to change that. Recent Axon devices have been very compelling devices for the price. The Axon 7 is ZTE's effort to take things to the next level.

Priced at $399.98, the Axon 7 is great on paper. Buyers get a Snapdragon 820, 5.5-inch QHD display, 4GB of RAM, 64GB of storage, USB-C, a 20MP camera, and a 3250mAh battery.

Yet even with these specs, it's the audio that ZTE highlights most. The company promises a premium HiFi audio experience good for streaming, download, and recording. It snagged world renowned pianist Lang Lang to serve as the phone's ambassador.

Pre-orders are available from ZTE, Amazon, B&H, Best Buy, and Newegg. Colors vary between Ion Gold and Quartz Gray depending on where you shop. Regardless, devices won't ship until July 27th.

Press Release

ZTE Shakes Up the U.S. Smartphone Market with Axon 7 Arriving Stateside for $399.98

The Axon 7 delivers killer specs and a premium VR experience against pricier Android rivals

RICHARDSON, Texas--(BUSINESS WIRE)--ZTE USA, the fourth-largest smartphone supplier in the U.S. and second largest in the no-contract market,* announced it is accepting online preorders of the Axon 7 smartphone today through Amazon, Best Buy, B&H, Newegg, and www.zteusa.com. The Axon 7 is the first Android smartphone to break away from other flagships with specs that outperform rivals at an unbeatable price of $399.98.

“The Axon 7 represents the best of what ZTE can deliver; from an elegant design to groundbreaking Hi-Fi audio, it outperforms competitors at half the price.”

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“The Axon 7 is exactly what the U.S. market told us they want, value and need – a shake-up among overpriced flagship smartphones,” said Lixin Cheng, chairman and CEO of ZTE USA. “The Axon 7 represents the best of what ZTE can deliver; from an elegant design to groundbreaking Hi-Fi audio, it outperforms competitors at half the price.”

Virtual Reality Ready

The Axon 7 delivers the best audio and visual experience for VR applications. It comes equipped to support Daydream, Google’s mobile VR platform, and will be Daydream-ready in the Fall of 2016.

Most Powerful Hi-Fi Audio Phone

With two dedicated sound chips and enhanced software, professional third-party testing proves the Axon 7 headset and speaker output are significantly more powerful than the competition. Listeners will experience better sonic quality at lower listening levels and increased headroom to experience louder bass sounds and higher dynamic ranges.

Beyond a Camera

The 20-megapixel rear camera is equipped with dual image stabilization to prevent blurred images when capturing real-life moments. Features such as Live Photo generate animated images that can be shared via text, email, and across social media. Beyond the high quality camera, photo editing options including filters, stickers, text bubbles, and more, provide new levels of fun and personalization.

Designed in the U.S.

The Axon 7 was designed in the U.S. with the help of industry-leading design experts from Designworks, a BMW Group company, which ensured the phone would look and feel premium at every angle. Thanks to a continuous curve, the phone is noticeably smooth and luxurious to hold. The design is elevated with shiny metal edging that stands out while highlighting some of the phone's best features.

First-Class Experience

Powered by the Qualcomm® Snapdragon™ 820 processor, the Axon 7 delivers the power and performance when you need it. The sophisticated mix of user choices coupled with the latest technology delivers a superb user experience. More options to operate the phone shorten the amount of time to get things done.

Capabilities such as taking a screen capture with one finger and one of the industry’s most responsive fingerprint sensors get you from point A to point B efficiently.

The big, bright AMOLED display is noticeably crisp whether looking at the screen head on or from an angle. A multitude of themes takes full advantage of the HD display with high quality graphics that can easily change the look of the phone in an instant.

Dual-SIM Slot

The dual-SIM slot allows two carrier SIMs to be used in the Axon 7. Different carrier networks can be independently tasked to manage calls or data, and can be switched at any time. This highly convenient capability is great for overseas travel, waiting out a contract, or in situations where network reception is weak.

Get More Extras

Provided in-box, the Axon 7 comes with a clear phone case, screen protector, Qualcomm® Quick Charge™ 3.0 USB-C type 3 phone charger, and premium in-ear headphones.

The Axon Passport 2.0 warranty comes standard with any Axon phone purchase to keep you covered through spills, slips, and whatever trip ups come your way. For full details on the industry’s leading protection and warranty plan visit https://www.zteusa.com/passport/.

*Strategy Analytics, Q1 2016