After an initial test back in May, Twitter has begun rolling out its new Periscope button to everyone on Android and iOS. When composing a tweet, users will now be greeted with a "Live" button within the media picker, serving as a shortcut to directly launch the Periscope app (or to download it if it isn't installed) and immediately begin live broadcasting to any audience.

Being owned by Twitter definitely gives Periscope the unfair advantage of not having to go directly head-on with its competitors — once the favorite in the booming livestream app category, Meerkat has now all but given up on live broadcasting.

Source: Twitter