Amazon is apparently hoping the third time's a charm when it comes to music services, at least if a new rumor from Reuters is to be believed (which, yeah, it probably should be). According to Reuters, Amazon will launch a $9.99 per month music subscription service to compete with the likes of Spotify, Apple Music, Play Music, and others.

If you remember, Amazon MP3 was actually Android's stock internet music player back in the day, until Amazon and Google had a falling out over Fire OS that to this day has lingered with consequences for consumers, like Android TV not having Amazon Instant Video. Later, Amazon launched Prime Music, a cloud music service that mirrored the Play Music model with the ability to have your own library as well as stream from Amazon's. Prime Music, now Amazon Music, has always had a rather limited selection, though, and is included for free as part of standard Amazon Prime subscriptions.

This new service would be completely standalone and cost $9.99 per month, while also featuring a much larger library. Reuters says its sources claim the service will launch in later summer or early fall. It's unclear what the new service would mean for the existing Amazon Music with Prime Music app on Android, which is something of a branding mess. It's also not clear why anyone would pay Amazon $10 a month for a streaming music service that, frankly, probably won't do anything meaningfully better than other services aside from work well with Amazon products like Alexa, Kindle Fire, and Fire TV.