Voice control is all the rage these days, and Amazon is pushing its Alexa voice engine hard. The Fire TV already had Alexa built-in, but today it's getting some new features. You can control video playback, launch apps, and more.

Here's a full list of what's new on Fire TV.

  • Launch apps using Alexa—Say “Open HBO Now” or “Launch Hulu” into the Fire TV Voice Remote to instantly open the app
  • Play Amazon Video and Add-On Subscription content from Starz, Showtime, and more using Alexa—Say “Play Interstellar,” or “Watch Veep” and get even easier access to your favorite TV shows and movies
  • Find local movie show times via Alexa—Ask “What movies are playing nearby?” or “Where is The Jungle Book playing?” to find out what movies are playing in theatres near you or specific movie times
  • YouTube 4K Ultra HD—Access YouTube’s full 4K library via the YouTube.com app on Amazon Fire TV when connected to a UHD-compatible TV
  • Search for local businesses and restaurants using Alexa—Ask “What Mexican restaurants are nearby?” to find restaurants around you or ask “What time does the nearest bank close?” to get convenient information on businesses nearby
  • Access Kindle e-books via Alexa—Say “Read The Nightingale” to listen to text-to-speech enabled books from your Kindle library through Amazon Fire TV

Note, Amazon also threw in 4K YouTube support without any other mention. If you're champing at the bit to try this out, cool it. Amazon says these features will be enabled in a device update delivered over the coming weeks.