You could say that Sony is feeling the pink rush lately. After making the regular Xperia Z5 available in pink at the start of the year, the company is now ready to take its larger Premium sibling and dip it in the same bucket of paint. This gets you a large 5.5" 4K display (which Ryan didn't find very useful or even utilized in his review), a 23MP camera, a Snapdragon 810 processor, 3GB of RAM with 32GB of storage plus MicroSD slot, IP68 water resistance, and a big 3430mAh battery. All in pink.

Despite being the apparent target market for this new color scheme (read: a woman), I don't know the first thing about fashion and colors. Well, except for the fact that I like bright scarfs. So I'll paste what Sony's designers had to say about the Z5 Premium's pink shade below. They make it sound a lot more poetic than I ever could.

Designer, Murai-san talked about the Xperia Z5 Premium Pink, saying “The colour was first created for Xperia Z5 Pink and the hue also lent itself well to the finish of the Z5 Premium. As with other Z5 Premium devices we wanted to give an expression of light, so we adapted the colour to the Z5 Premium’s materials, the result is a deeper, rich tone due to its glossy finish – the perfect complement to its Premium name tag. The colour is also one of the trend colours for 2015AW-2016SS, so Xperia customers can tailor their look and colour co-ordinate their phone and outfits with the latest fashion trends.”

All we know is that the pink Xperia Z5 Premium will be available in "select countries" from the beginning of May. There's no word on US availability or exact country list.