HTC announced their new flagship this morning, the HTC 10. Full specs, along with images, promo videos, pricing information, and feature overviews were just uploaded to HTC.com along with this introductory video.

Specs

Software Android 6.0 With HTC Sense
Processor 2.2GHz Snapdragon 820, Quad Core, 64bit
Memory 4GB
Storage 32/64GB, Expandable Storage
Display 5.2 inch LCD, Quad HD (2560 x 1440 pixels)
Fingerprint Reader Front Bottom Placement
Battery & Charging 3000 mAh, USB Type-C With Qualcomm QC 3.0
Main Camera 12MP, f/1.8 Laser Auto-focus, OIS, Dual Tone Flash, 120 FPS Slow Motion, RAW Support
Front Camera 5MP, f/1.8, 86 degree wide-angle lens, OIS
Speakers HTC Boomsound Hi-Fi edition With 24-bit Hi-Res audio

The HTC 10 sports a number of enhancements and new features and, at least on paper, should have no problem standing shoulder to shoulder with the newest flagships from Samsung and LG. The chief enhancements are focused on the phone's multimedia capabilities; its cameras, display, and audio output. Allow me to highlight some the features HTC is most heavily touting.

Cameras

HTC has outfitted the 10 with the world's first dual OIS cameras. The front facing camera is 5mp with a wide-angle 86 degree lens. The rear facing camera is outfitted with a 12 UltraPixel sensor with laser auto-focus, dual tone LED flash, and a new pro mode with RAW image capturing. It is capable of capturing 4K video and 720p slow motion at 120fps.

Display

The HTC 10 is equiped with a 5.2 inch LCD, Quad HD (2560 x 1440 pixels) with a pixel density of 564 ppi. The surface is protected by a sheet of Gorilla Glass with a curved edge.

Audio

Audio playback is another area of focus on the 10. It's one of only a few phones in the world that is certified for Hi-Res 24-bit audio. HTC BoomSound speakers also make a return, with a front facing top speaker and downward firing speaker at the bottom of the phone. The headphone jack also has its own dedicated amp and delivers twice the power of a conventional headphone amp with ten times less distortion.

Build Quality

HTC is very proud of the prominent chamfered contour of the 10 and its dual-texture finish. I'll admit that the phone is quite striking in my eyes, though I'll reserve full judgment until I see it in person and experience how that precision-cut edge feels in my hand. HTC has also obsessed over button performance, promising better feedback and a more premium feel to the power and volume buttons.

Battery Life

HTC claims its new flagship can last up to 2 days on a single charge thanks to a 3,000 mAh battery and a new 'PowerBotics' system that enhances hardware and software efficiency. I'll buy that claim when I see it for myself, what I am happier to see is USB Type-C charging and Qualcomm Quick Charge 3.0 support for rapid refueling.

Software

HTC also promises that its newest version of Sense runs lighter, leaner, and faster than previous versions. The 10 will also come with fewer preloaded applications (bloatware). HTC is also introducing a new optional layout called Freestyle that gives users extended flexibility and customization options on the home screen.

With the new software you can "Drag icons, stickers and widgets anywhere. Layer them, overlap them, group them and more. You can even link stickers to apps, and get rid of on-screen icons entirely. This space is yours, use it your way."

The HTC 10 will also feature the latest version of HTC Themes, lending users the option of thousands of themes that change icons, backgrounds, sounds, and other elements.

Pricing and Availablity

The unlocked GSM HTC 10 compatible with T-Mobile and AT&T is available for pre-order now on HTC's website. It comes in Glacier Silver and Carbon Gray, is priced at $699, and will ship in early May. The HTC 10 will also be available through Verizon, T-Mobile, and Sprint – more details will follow in a separate article shortly.

Press Release

Seattle — April 12, 2016 – HTC has today unveiled what it has been working on behind closed doors for the last 12 months with the launch of its latest smartphone. With customer feedback an integral part of the development process combined with an obsessive attention to detail, the HTC 10 delivers everything that you would want from a flagship device.

Playing to the Power of 10 — symbolizing greatness and independence but also that the whole is greater than the sum of its parts &mdahs; this newest addition to the HTC phone family combines a world–class camera with gold–standard audio, bold new metal unibody design and unparalleled performance.

Designed to Perfection

Inspired by light and sculpted to perfection, the HTC 10 employs a new approach to design where bold contours are carved out of solid metal. Capturing the light beautifully, the chamfered edges boast a slimmer, more slender look with its full–glass front merging seamlessly into the metal body.

Passionate about the small details, it’s not just the materials that come under scrutiny when we create a new handset. With the HTC 10, our design teams worked tirelessly to build a phone where even the power button has been beautifully crafted, where the speakers deliver a sleeker look and better sound quality and where the fingerprint sensor recognizes your finger from almost any angle.

It is also important that we got the build absolutely right. Mercilessly engineered to handle everyday knocks, bumps and scratches, the HTC 10 was subjected to over 168 hours of extreme temperature tests, ranging from a freezing –20°C to a scorching 60°C; and over 10,000 drop, bend, scratch and corrosion tests.

World–class camera!

With HTC 10 we’ve delivered what we believe to be the best smartphone camera available on the market today. With the world’s first optically stabilized, larger aperture ƒ/1.8 lenses on both the front and rear cameras, new larger sensors, 12 million of our new generation UltraPixels (1.55µm per pixel), faster laser autofocus powering the main camera and a wide angle lens and screen flash on the front UltraSelfie camera, this smartphone delivers brilliantly sharp, low light and high–resolution photos whether behind or in front of the lens.

With the camera designed to launch in as little as 0.6 seconds, and a 2nd generation laser autofocus that gives you focused shots faster, it’s quick enough to even work in burst mode. All the settings are also conveniently located at your fingertips with Pro Mode still offering advanced options for more experienced photographers, including RAW format functionality.

Boasting a DxOMark score of 88*, this is one of the highest camera quality scores of any smartphone to date and is the result of tens of thousands of hours spent fine tuning each element to deliver world–class photos and videos.

Best in sight, best in sound

But it’s not just the imaging that puts this smartphone at the top of its game — the HTC 10 combines vivid 4K video with the world’s first stereo, 24–bit, Hi–Res audio recording — capturing 256 times more detail than standard recordings, across twice the frequency range and enabling you to bring to life your recorded content as if you were actually there in person.

Built for audiophiles, the HTC 10 is certified for Hi–Res audio and has been designed to make music sound the way that the artist intended. A headphone amp that delivers two times the power of a conventional headphone amp, the ability to upscale from 16–bit to 24–bit audio and high performance digital to analogue conversion combine beautifully to produce ten times lower distortion than other devices on the market, delivering an all round audio performance that cannot be beaten.

Everyone hears things differently, which is why the HTC 10’s all–new Personal Audio Profile system enhances your audio experience even further. By creating a unique profile that is tuned to your individual hearing, it dynamically adjusts specific sound frequencies to each ear, allowing you to hear music the way that the artist intended. Re–engineered HTC BoomSound Hi–Fi edition speakers feature the same separated tweeter and woofer design as leading acoustic systems and combine with a dedicated amplifier on each speaker, adding to the experience and delivering sound clarity unprecedented on a smartphone.

Performance at its Best

Whilst the HTC 10 nails it on the hardware, we have also delivered what we believe to be best–in–class software by focusing on getting the fundamentals right. With apps that launch twice as fast and that perform to the highest standard and a next generation quad HD display that is 30% more colourful, creating a true cinematic feel, and that is 50% more responsive to touch than its predecessor, even the smallest and fastest of finger movements track perfectly.

This attention to detail doesn’t stop there! With security high on people’s agendas, we have created a fingerprint scanner, which unlocks in a lightening fast 0.2 seconds and which has been algorithmically designed to recognise you faster and more accurately over time.

Engineered from the inside out to last longer, the HTC 10 boasts the latest Qualcomm Snapdragon processor with enhanced 4G LTE. Each device also comes with Boost+ which is designed to make your phone faster, to consume less power and to provide effective security and applications management features. This includes smart boost, which automatically optimizes your memory; a game battery booster, which uses less battery during gameplay; and a new PowerBotics system, which auto detects and shuts down apps that use excessive power – improving battery life by 30% and delivering up to two days charge.

Not only does Boost+ optimize performance, making it easier to launch apps, but its App Lock function also adds a new layer of security by enabling you to lock any app you choose, whilst App Manager provides an instant fix for when an app isn’t behaving.

The HTC 10 also includes the latest in–box quick charge 3.0 Rapid Charger with improved thermal management that can charge the battery up to 50% in just 30 minutes – ideal for people who find their phone running low on juice before the end of the working day.

Controlled by You!

By reducing the number of duplicative and pre–loaded apps and bloatware and integrating the best of both HTC and Google, we have created a more streamlined phone that enables you to decide what you want on your handset.

With HTC’s specially created new Freestyle Layout, you no longer have an on–screen grid that dictates the layout. Instead you can get creative by dragging icons, stickers and widgets anywhere you like. Layer them, group them, link stickers to apps or get rid of screen icons altogether, the choice is yours.

The latest version of HTC Themes also provides you with access to thousands of professional looking themes that each come with their own icons, backgrounds and sounds so you can customize your phone based on your own personal style.

Accessories and availability

To further streamline your experience, the HTC 10 offers an all–new Ice View case with a semi–transparent and highly versatile single front–cover case. So when that next call or message comes in, when you need to skip a track or snap that perfect shot, you can do it without opening your smartphone’s case. It’s simplicity without sacrificing protection.

The HTC 10 will come in two variants with different Qualcomm® Snapdragon processors to cater for different market needs. They will both offer the same design, audio, camera and display, with a similar software experience and battery life. In the U.S., the HTC 10 will come with the Snapdragon 820 processor.

In the U.S., HTC 10 will be available across multiple wireless providers including Verizon Wireless, Sprint and T–Mobile, which will announce colors, availability and pricing. In addition, HTC will be offering an Unlocked edition on www.HTC.com, which will be compatible with AT&T and T–Mobile networks and will be available for pre–orders beginning today, April 12, with shipping in early May. The Unlocked edition from HTC.com comes in Glacier Silver and Carbon Gray, and cost $699. It also comes with UH OH Protection, which includes one replacement at no charge within the first 12 months of ownership for a cracked screen or water damage

Notes to Editors

  1. Battery life may vary based on cellular network, location, signal strength, feature configurations, phone usage, and many other factors. Actual results may vary.
  2. Battery tests are conducted in HTC laboratories using specific HTC devices.
  3. All benchmarks (with the exception of DXO) have been produced as a result of testing both HTC and competitor products in HTC labs.

About HTC

HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award–winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best–in–class design and game–changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).www.htc.com.

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HTC, the HTC logo, HTC 10, UltraSelfie, HTC BoomSound are trademarks or registered trademarks of HTC Corporation. All other names of companies and products mentioned herein may be the trademarks of their respective owners.