The name Genymobile is well-known throughout the Android development community for building a very fast and efficient emulator before it was cool. Today, Genymobile announced an ambitious new direction for the technology: Genymotion Cloud. Tagged as the first cloud-based Android emulator, Genymotion Cloud is targeted at business and enterprise customers with some big new collaboration and automated testing features.

An Android emulator remains at the heart of Genymotion Cloud, but as the name implies, the emulators are running remotely. The idea here is that it's possible to set up an instance for use in a wide variety of ways. It can be a tool for developers to collaborate remotely, for designers and management to evaluate progress and offer feedback, and even sales and marketing teams which may use it for demos to potential clients.

Plugins for Android Studio and Eclipse are available, and the cloud service supports gradle build scripts and works with popular systems like Jenkins to enable continuous integration. This makes it easy for developers to create a new app build and fire off a round of automated tests on an assortment of device configurations. It's also possible to instantly share custom configurations between developers for testing and diagnostics. More than 3000 device configurations are supported, so just about anything can be tested.

Instances of the emulator are accessible both through the IDE plugins and a web interface, making them easy to use for demonstrations within a company or for sales and support calls. Genymobile is focusing on turning the cloud infrastructure into a tool that can be used across different roles for different reasons.

Prices and features for Genymotion Cloud scale for Indie, Business, and Enterprise tiers depending on the number of users and whether premium support is needed. There is also a free tier for personal use.

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