360-degree photos are cool, and they're gaining popularity quickly, but at the moment there's no easy way to get them into web and app content. Google aims to fix that with VR View, a new open-source system for easily embedding 360-degree photos and videos onto web pages and apps, both on Android and iOS. The new system is open source, allowing for (relatively) simple adaptation into a variety of situations. Google made the announcement on its Developers blog.

So what makes this better than something like Google's own Photospheres, or the 360-degree YouTube embeds that already exist? Well aside from the open source angle and an aim for easy embed codes, VR View supports Google Cardboard and similar binocular VR headsets natively. Just tap the headset icon on any properly-formatted image or video and the view will shift to a dual-paned image ideal for VR, uh, viewing.

If you're a developer, you can grab the necessary code to embed VR View in apps from the latest Android or iOS version of the Cardboard SDK. Photos and videos can be embedded on websites using standard iframe codes.