Ever since Pocket replaced ye olde Read it Later app, it has offered a great experience for saving and reading articles. It's been free and without ads this whole time, but that's about to change. The pocket blog reports that sponsored content (i.e. ads) will start appearing in reading lists soon.
The first thing to know is this only applies to free users of Pocket. If you have a $5 monthly premium subscription, you can continue to enjoy Pocket without sponsored posts. When Pocket announced this option, it was seen as too expensive by most users, but including an ad-free experience might sweeten the deal.
Sponsored content in Pocket will be clearly marked as such, and the company promises to only accept high-quality advertisers. These posts will roll out slowly at first, and you'll be able to hide and report sponsored content you don't like. However, none of your Pocket activity will be handed over to advertisers. Nobody likes ads, but they do like Pocket, so this is probably something you're going to have to put up with.
- Pocket Blog