Can you even? I cannot even. I am sitting in a giant room in Barcelona with hundreds, possibly thousands, of chairs, each equipped with a hard-wired Gear VR (likely for antitheft purposes).

A box under my seat reads "do not touch." I touched the box. Nothing happened.

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We'll be hearing all about the Galaxy S7 and S7 edge shortly. And I will probably leave this press conference with a headache and a sore nose. But I will be able to say I went to the first press conference conducted [partially] in virtual reality. Which is something, maybe? You can watch the live stream below.