Another one bites the dust. MixRadio, we hardly knew ya on Android. The service, which started as Nokia's Comes With Music in 2007 then was renamed to Nokia MixRadio and just MixRadio after Microsoft's acquisition, was later bought by LINE in March of 2015. After that, it went through a wide expansion, launching Android and iOS apps in May, joining the Apple Watch, Amazon, and Tizen platforms, and even starting web clients for Windows and Mac. It looked like things were going well for MixRadio, especially with its growing popularity in India and Indonesia, and over 5M installs on the Play Store.
But sadly, the truth isn't as rosy in the background. MixRadio's new owner, LINE, isn't happy with the service's performance and has decided to shut it down in the next few weeks. As for the termination's reason, here's what LINE had to say:
Nevertheless, after a careful assessment of the subsidiary’s overall performance, the financial challenges posed by the music streaming market, and priorities of LINE Corporation, LINE has determined that future growth would be difficult to ensure and decided to discontinue the MixRadio music streaming service.
The short press release says that LINE will keep on providing its own Music service in Japan and Thailand, but doesn't offer any alternative for users in other countries or mention any transfer of licenses or workforce from MixRadio to LINE Music. It's a sad end for what was a unique streaming service and the darling of many Nokia users across the world.