The Misfit Shine was a circular activity tracker born on Indiegogo. The product shipped in 2014, giving wearers the option to carry it around their necks or on their wrists. Then, toward the end of 2015, Fossil decided Misfit's stuff looked cool and bought the company for $260 million.

At this year's CES, Misfit, now a Fossil brand, is showing off the Ray activity tracker. Moving away from the circular design of the Shine or the more affordable Flash, the Ray is an aluminum cylinder. Like the Shine, you can choose how you wish to wear the device.

Screenshot 2016-01-05 at 10.14.48 AM

The Ray is 38mm long and 12mm in diameter. It contains a vibration motor like the one found in the Shine 2 and a single multicolor LED light capable of notifying you of texts or calls, sending you a silent alarm, and nudging you when you're inactive. Like other Misfit products, the device doesn't need charging (batteries last around six months) and can handle being submerged in up to 50 meters.

The Ray will show up this spring in Carbon Black and Rose Gold with prices starting at $99.99. If you're ready to bite, Misfit is already taking pre-orders over on its website.

Press Release

Misfit Introduces Ray, The Most Versatile Activity Tracker Yet

LAS VEGAS, NV January 5th 2016—Today Misfit announced Misfit Ray Fitness and Sleep Monitor, the newest product in the Company’s line of design-forward wearables. Ray’s distinct deconstructed and modular design makes it Misfit’s most versatile activity tracker yet.

Only 12mm in diameter and 38mm long, Ray’s sleek form factor and clean lines make it uniquely wearable. Ray features a highly customizable cylindrical aluminum body, able to be worn with Misfit-branded or custom accessories on the wrist or as a necklace. Ray effortlessly complements watches, bracelets, and fine jewelry. Its elemental, interchangeable design makes it easy to personalize. Ray can be elegant or sporty, sensual or bold, striking or subtle.

Ray’s minimalist form conceals powerful engineering. It tracks activity and sleep with a 3-axis accelerometer and, like Misfit Shine 2, incorporates a vibration motor that allows for nuanced user feedback. Combined with a single multicolor LED eye, Ray provides inactivity nudges, text and call notifications, and a silent alarm. Like other wearables by Misfit, Ray never requires charging (the user-replaceable batteries last up to 6 months) and is water resistant to 50 meters.

Misfit Ray is compatible with Misfit Link, the groundbreaking software experience that turns your wearable into a remote to connect with the world around you. Communicate with friends, turn on your lights, change your music, take a selfie, and more, all with a few taps.

“We designed Ray to be your most valuable accessory,” said Tim Golnik, Misfit’s VP of Product and Design. “Ray’s design distills the essential performance of our wearables and opens up a world of style possibilities.”

Ray comes in Rose Gold and Carbon Black, is now available for pre-order on misfit.com, and will be available in retail locations worldwide in Spring 2016.

Starting from $99.99, Misfit Ray is now on display at International CES at the Misfit booth (#73923, Tech West Sands Expo).