I can't decide if John Legere is trying to be a consumer's champion, or if he just really likes pissing off less bombastic executives. In between skywriting over Verizon's New Jersey head office and planning a tenth "Uncarrier" event, the outspoken CEO has just starred in yet another YouTube video designed to win potential customers and antagonize the competition. This one's titled "The Scarriers," and it's a Halloween-themed dig at some of the more outlandish stories about Sprint, AT&T, and Verizon.

Exaggerated names like "Big Red" (Verizon), "The Death Star" (a popular term for AT&T and its globular logo), and "The Big Yellow Bus" (okay, I haven't heard that one before) are interspersed with references to $2 million phone bills and letters to the CEO met with replies from lawyers. As with the skywriting stunt, Legere is quick to finger data overage charges as a major point of contention between competitors and their customers.

It's true that T-Mobile doesn't charge overage fees... but it's also true that the company will throttle you down to slower speeds after you hit limits on anything except the most expensive single-user plan. It's also worth noting that the three-and-a-half-minute video doesn't mention wireless coverage, where AT&T and Verizon continue to beat out T-Mobile despite not offering an unlimited data option. Still, Legere's antagonizing antics are fun to watch. Maybe at some point we'll see him drop the pretense and challenge one of his CEO counterparts to a cage match.