Fuhu's Nabi tablets are meant for kids, offering up a simple interface with big icons and bright colors. Instead of pricing its hardware low enough that you don't care if a toddler breaks it, Fuhu puts in the extra effort to make sure the device holds up under a kid's fingerprints. Now it has announced a successor to the aging Nabi 2, the Elev-8.

What's the name about? Fuhu says the Elev-8 sets a new standard in "Elevating" screen time to enriching playtime. Yeah, let's just gloss over the corporate speak.

This year's tablet has an 8-inch display with a 1280 by 800 resolution. Behind that screen is the thinnest tablet Fuhu has made, though the company doesn't say precisely how thick the hardware is. Press shots show a tablet that looks as though it were almost designed for adults, but that goes away once you surround the device in the plastic casing that protects it from the expected drops and spills.

NabiElev8

The Elev-8 comes with 32GB of internal storage, along with a microSD card slot. On the back there's a 5MP camera capable of recording 1080p video. The front has a 2MP camera, and there's a microphone tucked away somewhere for kids to chat with friends and family.

Fortunately Nabi offers parents a set of controls that let them monitor their kid's usage, reduce screen time, and limit the use of specific apps. Parents can also give kids more time to play their favorite apps as a reward for engaging with the educational ones.

The Elev-8 starts at $170 at Walmart and Toys R Us, and it comes with six months of free Nabi Pass access if you buy one by December 31st. We have our hands on a review unit, so stay tuned.

Press Release

Fuhu Propels Kids Tablet Technology, Experience and Design to New Heights With the Launch of nabi ELEV-8

The Most Enhanced, High-Tech, Full-Featured Tablet, Built Just for Kids, That Merges the Latest High-Performance Technology With Best in Class, Meaningful Digital Experiences to Set a New Standard in "Elevating" Screen Time to Enriching Playtime

Loaded With a Six-Month Complimentary Subscription to nabi Pass, With Curriculum-Based Educational Enrichment, and Much More for $169*

EL SEGUNDO, CA--(Marketwired - Oct 20, 2015) - Fuhu, Inc., the creator of the award-winning nabi® tablet and the foremost innovator in technology solutions for families, is debuting today its most advanced and powerful kid-focused tablet to date -- nabi Elev-8™. With its new flagship tablet, Fuhu is once again setting a new standard in the kids technology arena and loudly declaring that kids deserve more than just a device: they deserve a tablet powerful enough to keep up with their high demands, that is chock-full-of content-rich meaningful digital experiences that empower them to get the most out of their screen time and digital playtime, and sleek enough to match up to the design of the hottest adult tablets.

nabi Elev-8 raises the kids tablet bar on every level, while giving parents peace of mind by offering the most comprehensive parental controls, including an advanced time control system for monitoring tablet use time. The tablet was built with some of today's most advanced technology specs and marks the first kids device to include a 64-bit Octa-core Processor -- giving it the speed and power needed to unleash the huge array of robust and meaningful experiences offered to provide kids a safe gateway to digitally explore the world around them. These experiences include -- for a limited time -- free, six-month access to Fuhu's industry leading kids content subscription service, nabi Pass™. This curated, kids-focused "all you can eat" mixed media subscription service offers good-for-the-brain content led by unlimited access to nabi's award-winning Wings Learning System™ for skill set mastery, as well as "kid friendly and parent approved" videos, TV shows, apps, games, books and music (*offer good for nabi Elev-8 tablets purchased through December 31, 2015, and while supplies last).

nabi Elev-8 also marks a complete shift in design for the nabi tablet line, with an ultra-thin, sleek, more sophisticated look intended to make it a product kids can truly grow with over time. While other companies are slashing the cost of their tablets at the expense of quality and experience, Fuhu remains laser focused and unrelenting on its core mission: delivering superior, high-end, and top quality smart technology experiences and solutions for families at an affordable price. nabi Elev-8 is now available at Walmart and Toys R Us nationwide for just $169 MSRP.

"At Fuhu, it is our top priority to create high technology solutions accessible to families," said Jim Mitchell, CEO of Fuhu. "With nabi Elev-8, we are once again setting the standard and showing that we are putting kids and families first in designing the type of enriching, high-quality experiences and tablets that they deserve. Our goal is to continue to innovate and move the industry forward for the benefit of our end users -- kids and families. While others in our category may resort to driving down price at the expense of quality, performance and experience, creating digital babysitters, we are here to push the envelope and continue to show that delivering robust digital engagement and a healthy media diet should be a top priority."

Elev-8 Design and Technology

nabi Elev-8 is Fuhu's thinnest, lightest, most sophisticated and powerful tablet that runs on Android 5.1 Lollipop and is the first kids tablet to include a 64-bit Octa-core Processor. With an 8" IPS 1280x800 multi-touch panel, 32GB of internal storage, expandable up to 32 GB of media via MicroSD card, nabi Elev-8 delivers an advanced and impressive high-tech solution designed specifically for kids.

With great focus on design, nabi Elev-8 is encased in durable pearl white finished casing, helping to protect the screen's glass edge in the event of bumps and drops. Under nabi's signature red bumper, nabi Elev-8 unveils a thin, sleek, sophisticated design with front firing speakers covered with stainless steel grills. nabi Elev-8 has rear (5MP) and front (2MP) cameras, 1080p video capabilities and a built-in microphone for kids to create and share their digital masterpieces or video chat safely with their friends and family.

Elev-8 Screen Time

Screen time should be enriching and worthwhile. For a limited time, nabi Elev-8 comes with six months free of nabi Pass, a multimedia subscription for kids that provides unlimited access to Wings Learning System and good for the brain content spanning several media categories -- videos, books, apps, games and music -- refreshed monthly to enrich and inspire kids' interest and creativity.

In addition to nabi Pass and a current lineup of impressive content partners such as Discovery Communications, National Geographic Kids, and Cupcake Digital, nabi Elev-8 debuts all new content experiences from red-hot kids content makers including four apps from the No. 1 mobile-first kids brand Toca Boca, and children's educational app, Captain McFinn's Swim & Play featuring live, interactive guided play.

Elev-8 Learning

Award-winning Wings Learning System delivers over 300,000 questions for Pre-K through 6thgrade, covering fundamentals in math, reading and writing. Aligned to Common Core State Standards, Wings curriculum adapts to each child's proficiency levels. Wings Learning System provides real time feedback for efficient learning with teacher led video tutorials to walk kids through core concepts and how to get to the right answers for each quest. Parents can also access reports on their child's proficiency levels with Wings N-Site.

Elev-8 Experiences

nabi's proprietary Blue Morpho™ OS offers tools that help foster the 5 key characteristics of well-balanced, happy kids -- academic achievement, self-discipline, social connectedness, self-confidence and creativity & imagination -- through over 400 kid-friendly, parent-approved features, including Wings Learning System, Chore List, nabi Konnect and DreamPro Studio.

Elev-8 Controls

nabi delivers the most comprehensive controls that not only offers parents real insight to children's tablet usage, but also the ability to positively influence their screen time by being involved in setting a healthy media diet. nabi Time Controls do more than just power on and off -- parents have access to full usage reports and set time limits for individual apps or a group of apps. Parents can also reward kids with more playing time on their favorite apps and games for time spent on learning apps or other enriching activities -- all with the help of an animated nabi character that lets kids know when it is time to exercise, learn, play or go to sleep.

nabi Elev-8 is debuting at an exciting time, as Fuhu continues to expand its portfolio of family-friendly technology solutions. Earlier this year, Fuhu announced its entry into the realm of Internet of Things, with groundbreaking devices in the baby and toddler space, and Fuhu also plans to enter the wearables arena in the coming months. In addition to several recent product debuts, Fuhu has been the recipient of a series of prestigious accolades, including making Fast Company's Most Innovative Companies 2015 list as the #4 most innovative company in the consumer electronics industry and #24 most innovative company overall worldwide.