It's official. Amazon is ready to sell you a tablet for just $50. Not only that, it will let you order six of them together for $250. The Internet retailer is making the task of filling a home with tablets as affordable as bringing home a Wii U.

We first caught wind of this device earlier this month, and it appears to pack better hardware than the junk Android tablets we're accustomed to from no-name brands. That said, the specs still come in on the low-end side of things. The front offers a 7-inch 1024 by 600 display. On the inside there's a 1.3GHz processor, 1GB of RAM, and 8GB of storage (along with a microSD card slot). Less than stellar cameras sit on the front and back.

Fire-50-Dollars

This is plenty of hardware to toss a kid until they're old enough to get a job and blow their own money on tech. Though, depending on their age, you may want something a bit more durable. That's where the updated Fire Kids Edition tablet comes in. It may cost twice as much at $100 (though still priced $50 lower than last year's model), but you get a protective case and a two-year guarantee of a replacement if your kids break anything. Amazon has also tossed in a year's worth of FreeTime Unlimited.

Fire-Kids-Edition

Okay, now for Amazon's top hardware. The company's new flagship Fire HD tablets is available in the company's largest size yet―10.1 inches. It offers a 16:10 HD display and a 1.5GHz quad-core processor. Priced at $230, it will ship in black or white. An updated Fire HD 8 will also be available for folks who are satisfied with the tablet's traditional size. It will cost a cheaper $150.

FireHD

All of this hardware will run Fire OS 5, powered by Android Lollipop. This release looks much closer to stock than prior iterations. The buttons in the navigation bar, for example, remain the same as Google's.

Pre-orders are available now at amazon.com/fire, with units going out September 30th. And at these prices, you better believe all of these tablets come with ads—excuse me, special offers.

Press Release

Introducing Fire—Setting an Entirely New Standard for a Tablet under $50

The best display on any tablet under $50, almost 2x more durable than the latest generation iPad Air, and 2x more processing power than Samsung Galaxy Tab 3 Lite

Fire OS 5 “Bellini” features an updated user interface, adds hundreds of new features and platform enhancements, and provides instant access to Amazon’s vast content ecosystem of more than 38 million movies, TV shows, songs, books, apps, and games

Includes Amazon Underground with unlimited access to over $10,000 in paid apps, games, and even in-app purchases that are actually free

Prime members get instant access to a lending library of hundreds of thousands of books, over a million songs, free photo storage in the cloud, and tens of thousands of movies and TV episodes—all at no additional cost

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN)—Amazon today introduced a groundbreaking new tablet for under $50. The new Fire tablet includes a quad-core processor, 7” IPS display, front- and rear-facing cameras, up to 128GB of expandable storage, exclusive Amazon features and services, and access to the world’s best content ecosystem—all for just $49.99. Customers can also choose to buy Fire as a six-pack for less than $250.

“Today, we’re taking another step in our mission to deliver premium products at non-premium prices,” said Jeff Bezos, Amazon.com Founder and CEO. “The all-new Fire features a quad-core processor, is incredibly durable, and is backed by the Amazon content ecosystem, the new Amazon Underground, and Amazon customer service with Mayday Screen Sharing. Fire sets a new bar for what customers should expect from a low cost tablet.”

Fire delivers a world-class entertainment experience. With access to over 38 million movies, TV shows, songs, books, apps, and games, as well as exclusive features like X-Ray, ASAP, and Second Screen, Fire is great for watching movies, playing games, reading books, listening to music, and more. With expandable storage via microSD card and features like On Deck you’ll never worry about running out of entertainment, whether jumping on a plane or heading out on a family road trip.

Fire—High Quality Tablet, Affordable Price
For just $49.99, the new Fire tablet includes:

  • Best display of any tablet in its price class—Unlike other low-cost tablets that use TN displays, Fire’s 7” IPS display offers a great viewing experience with vivid and accurate color reproduction that can be seen at all angles.
  • Quad-core 1.3 GHz processor—2x more processing power than Samsung Galaxy Tab 3 Lite at less than half the price; quickly and easily switch between apps, stream movies, and browse the web without waiting for your tablet to catch up.
  • Durability—As measured in tumble tests, Fire is almost 2x more durable than the latest generation iPad Air.
  • Front- and rear-facing cameras—Video chat with friends and family with the front-facing camera; take and share photos, and save them for later with free, unlimited cloud storage for all photos taken on Fire devices.
  • Up to 128GB of expandable storage via microSD—Enjoy even more videos, music, games, and photos while offline.
  • All-day battery life—Delivers up to 7 hours of reading, browsing the web, listening to music, and watching video.
  • Fire OS 5 “Bellini”—Includes an updated user interface that replicates the look and feel of a magazine, making browsing and searching for your content easier than ever—what you want is just one tap away; plus, Fire OS 5 includes hundreds of new and upgraded features and platform updates, plus Amazon-exclusive services.
  • Amazon Underground—A one-of-a-kind app store experience where over $10,000 in apps, games and even in-app items are actually free—including extra lives, unlocked levels, unlimited add-on packs, and more.
  • Have you ever forgotten to download a movie ahead of a flight? For Prime members, On Deck automatically keeps your Fire tablet current with popular Prime movies and TV shows, as well as Amazon Original Series, so you always have something good to watch. Importantly, On Deck only uses the available storage on your tablet, opportunistically in a special shadow mode. When you download something, On Deck automatically makes room for your selected content—there’s no hassle of needing to clear out space yourself. This feature will be available via a free, over-the-air Fire OS update in the coming months.
  • Activity Center—For parents whose kids have outgrown Amazon FreeTime, Activity Center provides an easy way for them to see how their kids are spending time on their Fire tablet—from how much time they spend playing games, to which websites they visit. Activity Center will be available via a free, over-the-air Fire OS update in the coming months.
  • World-class customer service and tech support—Mayday Screen Sharing lets an Amazon expert guide you remotely through any feature on your screen, available 24x7, 365 days a year—for free.
  • Amazon-exclusive features—ASAP, X-Ray, Second Screen, Amazon FreeTime, Family Library, Word Runner, and more.
  • World’s best content ecosystem—Access to over 38 million movies, TV shows, songs, books, magazines, apps, and games—with free, unlimited cloud storage for all Amazon content.

Also available for Fire are new accessories, including a protective cover available in five colors—black, blue, orange, green, and purple—that can stand in both landscape and portrait orientations, for $24.99.

The Fire Family
Fire is $49.99, and will start shipping on September 30—order at www.amazon.com/fire. Fire is also available as a buy five, get one free six-pack for $249.95.

In addition to Fire, Amazon also today introduced the new Fire HD 8 and Fire HD 10 tablets, Fire Kids Edition tablet, and the all-new Amazon Fire TV. To read the press release about the new Fire HD tablets, visitwww.amazon.com/fire-hd-pr. To read about the new Fire Kids Edition, visit www.amazon.com/kids-edition-pr. To read about the new Fire TV, visit www.amazon.com/fire-tv-pr.

Press Release

Introducing the All-New Fire Kids Edition—Built from the Ground Up for Kids, Now Under $100

New Fire Kids Edition comes with an all-new Fire tablet, a year of Amazon FreeTime Unlimited, a kid-proof case, and a 2-year worry-free guarantee—if anything happens, simply return it and we’ll replace it for free—no questions asked

Kids now get access to over 20,000 age-appropriate websites and YouTube videos—all hand-curated by a team of Amazon experts—kids can dive in to this content immediately with no set up or extra costs

Includes a year of FreeTime Unlimited, with more than 10,000 books, videos, educational apps, and games—a 2x increase in selection over last year—that have been curated for age-appropriateness

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN)—Last year, Amazon introduced Fire HD Kids Edition at $149—and parents and kids alike loved it. Today, Amazon is making it even more affordable—Fire Kids Edition comes with an all-new Fire tablet, an updated kid-proof case, one year of Amazon FreeTime Unlimited, 20,000 hand-curated and age-appropriate websites and YouTube videos, and our same 2-year worry-free guarantee. Fire Kids Edition is a total value of over $200, and available for pre-order starting today for just $99.99.

Fire Kids Edition is built around three ideas:

  1. Despite best intentions, kids break things—Fire Kids Edition comes with a kid-proof case, and a two-year worry-free guarantee—if they break it, send it back and we’ll replace it. No questions asked.
  2. Parents don’t want to worry about the bill—Fire Kids Edition includes access to over 20,000 age-appropriate websites and YouTube videos, plus a year of Amazon FreeTime Unlimited, which offers more than 10,000 books, videos, educational apps, and games—a 2x increase in selection from last year—that have been curated for age-appropriateness—at no additional cost.
  3. Kids want a real tablet, not a toy—Fire Kids Edition features a quad-core processor for great performance, front- and rear-facing cameras, up to 128GB of expandable storage via a microSD card slot, and access to Amazon’s unmatched content ecosystem.

“Last year, we introduced the first tablet built from the ground up for kids and their parents—and customers loved it,” said Peter Larsen, Vice President, Amazon Devices. “With the new Fire Kids Edition we’ve added more great content and features for parents and kids while lowering the price. For under $100 you get a new Fire tablet, a year of FreeTime Unlimited with over 10,000 books, videos, educational apps, and games, a new web browser with access to more than 20,000 age-appropriate YouTube videos and websites, and a 2-year worry-free guarantee.”

Amazon FreeTime, the innovative parental controls that encourage learning before play and that help manage kids’ screen time, is now even better with a kid-friendly web browser that provides kids with controlled access to over 20,000 hand-curated, age-appropriate YouTube videos and websites. Kids can dive into this content immediately with no set up or extra costs. Websites are selected using a combination of the expertise of Common Sense Media and Amazon experts—every website and video is reviewed by the Amazon FreeTime team to ensure it is appropriate for kids. Parents can also add additional websites if they choose to. The new FreeTime web browser will be available via a free, over-the-air Fire OS update later this year.

Fire Kids Edition also includes a year of Amazon FreeTime Unlimited, the all-in-one subscription service that gives kids unlimited access to over 10,000 books, videos, educational apps, and games. The books, apps, music, and video selection in FreeTime Unlimited has doubled in just the last year, and all of the content is kid-friendly and age-appropriate. Kids can now enjoy new titles available from Disney, LEGO, Nickelodeon, Amazon Studios, Toca Boca, and other top brands, and they join popular kids’ favorites like Frozen Storybook Deluxe, Star Wars Rebels, Dora the Explorer, and SpongeBob SquarePants.

Customers love using the Kids Edition tablets—here’s what they have to say:

  • “We got this for our almost 6 year old son. He LOVES games and would play for hours if you let him. But Ah HA! Way to go Kindle Freetime! I love the settings on this item. It makes me so happy that it turns off after the time that I assign for him. I am impressed with the amount of games and books and even movies/shows that are on the freetime subscription. Compared to the iPad, its perfect bc I don't have to download all these apps. They are already there! I am glad that it has the warrantee. Overall VERY HAPPY child. VERY happy Momma! :) And it will be the gift that keeps giving, as when my other kids are older, we can get the family subscription instead of the single child. WIN!” – Kelsey
  • “Purchased this for my 2 year [old] and by far this was the best thing ever. He is able to watch all his favorite PBS Kids shows and Amazon Originals during his nap time or when we are going on long trips. I also love that he has a ton of free books to read from (which I read to him before bed since he can't read at 2 years old). He also has a selection of appropriate age kids games thanks to Kindle Free Time.” – Cris
  • “This is amazing for our 6 year old! We love that it can grow with him too! The parental controls are amazing, and really allow you to customize what you child is doing. I was worried about him doing too many games and videos, but we have been able to make it so that the majority of his time is spent reading!” –Mariah
  • “As parents of a 8 and 10 year old we were thrilled with the parental controls. We can control how long they play. When it shuts down in its place are other options for them like reading a book or play an educational game. Love it!!” – Jacqueline
  • "We got this for our two kids to share and they absolutely love it! So does their father. Everyone has their own “profile” with their own set of videos, books and games. Although mom hasn’t had much of a chance to use it yet with everyone else clamoring for it, I do love the fact that I can set up bedtimes/wake up times for each of the kids. Being able to set learning/reading goals for them to meet before they can play is wonderful as well.” – Momathome

The Fire Family

Fire Kids Edition is $99.99, and will start shipping on September 30—order at www.amazon.com/FireKET.

In addition to Fire Kids Edition, Amazon also today introduced the new Fire, Fire HD 8 and Fire HD 10 tablets, and the all-new Amazon Fire TV. To read the press release about the new Fire tablet, visit www.amazon.com/fire-pr. To read about the new Fire HD tablets, visit www.amazon.com/fire-tv-pr. To read about the new Fire TV, visitwww.amazon.com/fire-tv-pr.

Press Release

Introducing the All-New Fire HD: Powerful Tablets Designed for Entertainment

Incredibly thin and light design, stunning HD display with over 1 million pixels, fast quad-core processor, stereo speakers with Dolby Audio, front- and rear-facing cameras, expandable memory via microSD, and almost 2x more durable than the latest generation iPad Air—all of this for just $149.99 for 8” and $229.99 for 10.1”

The best entertainment experience on a tablet with Fire OS 5 “Bellini,” which features an updated user interface, adds hundreds of new features and platform enhancements, and introduces exclusive features like On Deck, Activity Center, Mayday Screen Sharing, and more

First tablets with Amazon Underground built-in, delivering a one-of-a-kind app store experience where over $10,000 in apps, games, and even in-app items are actually free—including extra lives, unlocked levels, unlimited add-on packs, and more

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN)—Amazon today introduced all-new Fire HD tablets, designed from the ground up for entertainment with a stunning 8” or 10.1” widescreen HD display, an incredibly thin and light design, quad-core processor, stereo speakers with Dolby Audio, front- and rear-facing cameras, and microSD card support providing up to 128GB of expandable storage. Fire HD also introduces Fire OS 5 “Bellini,” which brings the best entertainment experience on any tablet, with an updated user interface, deep integration of Amazon-exclusive services, and hundreds of new and upgraded features and platform updates.

With its 8” display, Fire HD 8 is the perfect tablet for web browsing, reading, or gaming. It is available in four color options: black, magenta, blue, and tangerine, and offers an incredible value at only $149.99. Fire HD 10 is Amazon’s largest tablet yet, with a 10.1” display that is perfect for widescreen entertainment. Available in two color options, black and white, it’s only $229.99. Fire HD tablets start shipping September 30.

New Fire HD features:

  • Thin and light industrial design—at 7.7mm, Amazon’s thinnest tablets ever.
  • Crisp and vivid HD display with over 1 million pixels; with a 16:10 widescreen aspect ratio, Fire HD 8 offers 15% more HD video viewing area and Fire HD 10 offers 22% more HD video viewing area than similarly-sized tablets with a 4:3 aspect ratio.
  • Powerful quad-core processor running at up to 1.5 GHz for fast app switching and fluidity.
  • As measured in tumble tests, Fire HD is almost 2x more durable than the latest generation iPad Air.
  • Up to 128GB of expandable storage via microSD—enjoy even more videos, music, games, and photos while offline.
  • Stereo speakers with Dolby Audio, which are custom-tuned for immersive, high-quality sound.
  • Powered by the latest version of Fire OS—Fire OS 5 “Bellini”—with an updated user interface that is inspired by the beautiful layouts of high-quality magazines, making it fun to browse for your next movie, song, or book, or easy to pick up where you left off. Plus, Fire OS 5 includes hundreds of new and upgraded features, platform updates, and Amazon-exclusive services.
  • First tablet with Amazon Underground, a one-of-a-kind app store experience where over $10,000 in apps, games, and even in-app items are actually free—including extra lives, unlocked levels, unlimited add-on packs, and more.
  • Have you ever forgotten to download a movie ahead of a flight? For Prime members, On Deck automatically keeps your Fire tablet current with popular Prime movies and TV shows, as well as Amazon Original Series, so you always have something good to watch. Importantly, On Deck only uses the available storage on your tablet, opportunistically in a special shadow mode. When you download something, On Deck automatically makes room for your selected content—there’s no hassle of needing to clear out space yourself.
  • The best reading experience on a tablet gets even better with Word Runner, a new feature designed to help you read faster—one word at a time—by bringing each word to the center of the screen to where your eyes are already focused. Word Runner gradually builds to your preferred reading speed, then algorithmically and automatically slows down for difficult words, punctuation, and paragraph breaks.
  • For parents whose kids have outgrown Amazon FreeTime, Activity Center provides an easy way for them to see how their kids are spending time on their Fire tablet—from how much time their kids spend playing games to which websites they visit.
  • Mayday Screen Sharing lets an Amazon expert guide you remotely through any feature on your screen, available 24x7, 365 days a year—for free.
  • Access to over 38 million movies, TV shows, songs, books, magazines, Android apps and games, and more—with free, unlimited cloud storage for all Amazon content.
  • Amazon-exclusive features customers love, including ASAP, X-Ray, Second Screen, Family Library, Amazon FreeTime, Prime Video downloads, and more.
  • Video chat with friends and family with the 720p front-facing camera; take photos and capture videos in 1080p full HD with the 5MP rear-facing camera.
  • Free, unlimited cloud storage for all photos taken on Fire devices, automatically backed-up wirelessly.
  • All-day battery life delivers up to 8 hours of reading, browsing the web, listening to music, and watching video.

“Fire HD combines an incredibly thin and light design with powerful performance to deliver the best entertainment experience available on a tablet,” said Jeff Bezos, Amazon.com Founder and CEO. “A beautiful widescreen HD display, fast quad-core processor, expandable storage, Fire OS 5, exclusive features, and the Amazon content ecosystem of more than 38 million movies, TV shows, songs, books, apps, and games.”

Engineered by Amazon—Designed for Entertainment

Thinnest Fire Tablets Ever and Incredibly Light
Amazon’s thinnest tablets ever at 7.7mm, the new Fire HD tablets are incredibly light—in fact, at 432 grams, Fire HD 10 is lighter than iPad Air—making them easy to hold for hours so you can watch movies, read books, and play games comfortably.

Crisp and Vivid HD Display
Constructed using fully laminated HD IPS displays with over 1 million pixels, Fire HD offers vivid image quality with less glare, high luminance, and wide viewing angles. Fire HD 8’s widescreen 16:10 aspect ratio also offers 15% more HD video viewing area than the new iPad mini 4; Fire HD 10 offers 22% more HD video viewing area than the latest generation iPad Air. This means that rather than shrinking a movie to fit the screen, Fire HD presents a widescreen image so you can enjoy the full picture—as it was intended, without compromise.

Powerful Processing Performance
Fire HD is powered by a MediaTek quad-core processor running at up to 1.5GHz—resulting in a fast and fluid UI, and HD videos and high frame-rate games that run smoothly.

2x More Durable—Stands Up To Everyday Life
With a Gorilla Glass display and a design that is engineered for best-in-class durability, you don’t have to worry about Fire HD breaking. In fact, as measured in lab tumble tests, Fire HD is almost 2x more durable than the latest generation iPad Air.

Exceptional Audio
Fire HD is custom-tuned for immersive, high quality sound—it features two stereo speakers with Dolby Audio, including 5.1 virtual surround sound so that you can listen to videos or music at full volume and still hear crisp, clean sound.

More Storage
Fire HD now offers expandable storage via a microSD card slot for up to 128GB of additional storage, so you can access even more content, including apps, movies, music, and photos while offline. When combined with free, unlimited cloud storage for Amazon content and for your personal photos taken with Fire devices, you’ll never be without a favorite movie, game, or photo album.

Colorful New Accessories
Fire HD offers a new protective cover available in six colors that can stand in both portrait and landscape orientations, starting at $39.99. Also available for Fire HD 10 is a protective Bluetooth keyboard case that stands in three angles and is designed to provide a natural typing experience with full-sized keys, an integrated track pad, and shortcut keys that provide single-click access to email, media controls, and volume. The Fire HD 10 Keyboard Case is $99.99 and is available for pre-order at www.amazon.com/Fire-HD-Keyboard.

Introducing Fire OS 5 “Bellini”
Fire HD is powered by the newest version of Fire OS—Fire OS 5 “Bellini”—which introduces hundreds of new and updated features. Fire OS starts with Android Lollipop, and improves upon it by deeply integrating Amazon’s hardware, platform, software, content, and cloud. For developers, if an app runs on Android, it can run on Fire OS with little to no work.

Updated User Interface
Fire OS 5 “Bellini” introduces an updated user interface that provides the best entertainment experience on a tablet, making it easy to access your favorite apps or discover new content. The new home screen includes dedicated content pages for books, games and apps, video, music, audiobooks, and periodicals—each page presents an engaging layout akin to the beautiful pages of a magazine and presents your recent content as well as personalized suggestions for new entertainment. If you subscribe to services like Prime, Kindle Unlimited, or Audible, you can easily discover new content that you can access at no additional cost.

On Deck—Ensures You’ll Always Have Something Good to Watch
Have you ever forgotten to download a movie ahead of a flight? For Prime members, On Deck automatically keeps your Fire tablet current with popular Prime movies and TV shows, as well as Amazon Original Series, so you always have something good to watch. Importantly, On Deck only uses the available storage on your tablet, opportunistically in a special shadow mode. When you download something, On Deck automatically makes room for your selected content—there’s no hassle of needing to clear out space yourself. This feature will be available via a free, over-the-air Fire OS update in the coming months.

Amazon Underground—With Apps That Are Actually Free
Many apps and games that are marked as “free” turn out not to be completely free. They use in-app payments to charge you for special items or to unlock features or levels. Fire HD tablet owners have access to a one-of-a-kind app store experience where over $10,000 in apps, games, and even in-app items are actually free. Experience titles from top developers, including Disney, Rovio Entertainment, Gameloft, Zeptolab, and Sega of America without ever having to pay for the app or in-app purchases.

Best Tablet for Reading—Now Even Better with Word Runner
Fire HD offers a crisp HD display, Amazon-exclusive features like the Bookerly reading font and Immersion Reading for audiobooks, and innovative new reading enhancements being introduced with Fire OS 5 “Bellini.” Read Faster—one word at a time—with Word Runner, a new speed reading feature that brings each word to the center of the screen to where your eyes are already focused. Word Runner has Dynamic Pacing so it gradually builds to your preferred reading speed and algorithmically and automatically slows down for difficult words, punctuation, and paragraph breaks. If you miss something, just tap and hold the screen to activate the brake, which instantly pauses Word Runner and lets you easily scroll back and pick up wherever you’d like. See a video:www.amazon.com/wordrunner.

Activity Center—More Tools for Parents
For parents with kids who have outgrown Amazon FreeTime but are not yet ready to be without parental controls, Activity Center provides an easy way for parents to see how their kids are spending time on their tablet. When Activity Center is enabled, parents can visit a customized, secure page on their smartphone, tablet, or computer to review how much time their kids spend playing games, watching videos, and reading. Parents can also choose to view browser history via Activity Center in order to understand what sites their kids are visiting on the Internet, or can look at which specific apps, books, or videos their kids accessed. Activity Center will be available via a free, over-the-air Fire OS update in the coming months.

Share Even More with Family Library
Family Library now allows families in an Amazon Household to share Prime benefits, including Prime Video, Kindle Owners’ Lending Library, free 2-day shipping on millions of items, and many other benefits. Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games, audiobooks, books, and Prime Video content within your household without changing accounts. Family Library lets family members share their content while using a single Fire tablet with different profiles, or across multiple devices—including Kindle e-readers, Fire tablets, and Amazon Fire TV—as well as on all of the other most popular devices and platforms with the free Kindle, Audible, and Amazon Video apps.

World-Class Customer Service—For Free
Mayday revolutionized customer service with video chat on Fire HDX. Mayday Screen Sharing now brings Mayday-powered tech support to Fire HD tablets, delivering 24x7, 365 days a year technical assistance—for free. When you call in to customer service by phone, the Amazon expert can share your screen—with your permission—to draw on your screen, talk you through how to do a task, or to do it for you.

Best Tablets for Prime
The new Fire HD user interface is perfect for helping Prime members discover the best selection of digital content—available at no additional cost. Prime Video provides streaming access to tens of thousands of movies and TV episodes, including Entourage, Orphan Black, and Downton Abbey, and is the only U.S. online subscription service that enables offline viewing. Plus, get access to award-winning Amazon Original programming likeTransparent and Tumble Leaf, as well as new shows coming this fall. With Prime Music, you can listen ad-free to over a million songs, and with the Kindle Owners’ Lending Library, you can choose one book per month from more than 800,000 books to borrow for free with no due dates, including current and former best sellers. Included with Prime, you will also receive secure unlimited photo storage in Amazon Cloud Drive for your entire photo collection.

All the Content
In addition to the Prime content, Amazon offers access to over 38 million movies, TV shows, songs, apps, games, books, audiobooks, and magazines—including hundreds of thousands of exclusives:

  • Over 300,000 apps and games in the Amazon Appstore, including the most popular titles like Facebook, Netflix, iHeartRadio, Twitter, Angry Birds Stella, Minecraft: Pocket Edition, and more.
  • Amazon Video offers hundreds of thousands of titles to buy or rent, including new release movies such as The Divergent Series: Insurgent, The Longest Ride and Hot Pursuit, or the latest TV programming likeThe Astronaut Wives Club, Pretty Little Liars, How to Get Away With Murder, and many more.
  • Millions of songs are available with Amazon Music and purchases are stored for free in the cloud for access anytime, anywhere.
  • Hundreds of magazines and newspapers are available for a free trial subscription, including popular titles like People, Vogue, Better Homes & Gardens, Sports Illustrated, Entertainment Weekly, The Washington Post, The Wall Street Journal, and many more.
  • Millions of books, including hundreds of thousands of titles that are exclusive to the Kindle Store. Over a million titles are $2.99 or less, over two million are $9.99 or less.
  • With Kindle Unlimited, enjoy unlimited reading of over 1 million books including Diary of a Wimpy Kid, the Wayward Pines trilogy, and the entire Harry Potter series, and unlimited listening to a selection of thousands of audiobooks for just $9.99 a month.
  • Over 180,000 professionally-narrated audiobook titles from Audible, with free samples to listen to before buying.
  • Amazon FreeTime Unlimited offers more than 10,000 books, videos, and educational apps and games that have been curated for age-appropriateness for kids—starting at $2.99 per month.
  • Now you can watch the big game, breaking news, and more live with a subscription to Sling TV—which includes channels such as ESPN, CNN, TBS, HGTV, AMC, and more. Plus with apps like HBO NOW and SHOWTIME, customers no longer need a cable subscription to access their favorite TV shows and movies on Fire tablets.

All the Features Customers Expect from Amazon

Fire HD is not a gadget—it is a seamlessly integrated service that combines all of the features that customers love about Amazon, Prime, and Fire devices, including:

  • Instant streaming with ASAP—No more waiting for movies and TV shows to buffer. ASAP (Advanced Streaming and Prediction) predicts which Amazon movies and TV episodes you want to watch and has them ready for you before you even hit play, so videos start instantly.
  • Easily find out who that actor is—X-Ray for Movies and TV Shows is available directly on Fire HD—simply tap the display and get instant access to actor biographies in the scene, trivia, soundtracks, and more on tens of thousands of movies and TV episodes. X-Ray for Movies and TV Shows is exclusive to Amazon Video and powered by IMDb—the #1 movie website in the world.
  • Simple to set-up and easy to use—Arrives pre-registered so you can simply turn it on and start enjoying your entertainment within minutes.
  • Screen sharing—Tap the “fling” icon on your Fire tablet to send video and audio to your compatible big-screen TV using Second Screen.
  • Personal photos and videos—Play slideshows and choose a favorite album for your home screen image. Photos or videos you take via phone or tablet can be automatically uploaded to Amazon Cloud Drive, making them accessible on all of your Fire devices, and on compatible iOS and Android devices.
  • Whispersync—Amazon’s Whispersync technology saves and synchronizes your Amazon video, book, and music library across all Amazon devices. Start watching a movie on an iPhone or a Fire tablet, and pick up where you left off on Amazon Fire TV.
  • Enjoy on hundreds of devices—Buy a movie, TV show, book, or song on Amazon once, and enjoy it everywhere—on hundreds of devices, including iOS, Android, and Fire OS devices.
  • 1-Tap Archive—Automatically backs up your Amazon digital content in the cloud so you never need to worry about losing content.
  • Amazon FreeTime—Available exclusively on Amazon devices, FreeTime provides innovative parental controls that encourage learning before play and that help manage screen time.
  • Free month of Amazon Prime—Amazon continues to invest in bringing Prime members new movies, TV shows, songs, and books to enjoy at no additional cost. Prime members enjoy unlimited, commercial-free, instant streaming of thousands of movies and TV episodes with Prime Video, and unlimited photo storage in Amazon Cloud Drive. Eligible customers can get a free 30-day trial of Amazon Prime when they purchase a Fire HD tablet.

The Fire Family

Fire HD 8 is available for pre-order beginning today with 8GB or 16GB of memory starting at $149.99 atwww.amazon.com/FireHD8 and comes in four fun color options: black, magenta, blue, and tangerine. Fire HD 8 starts shipping September 30. Fire HD 10 is also available for pre-order beginning today with 16GB or 32GB of memory starting at $229.99 at www.amazon.com/FireHD10. It is available in two color options: black starts shipping September 30, and white starts shipping in the coming weeks.

Customers can also purchase Fire HD protective covers starting at $39.99 and a protective Bluetooth keyboard case for Fire HD 10 for $99.99.

Amazon also today announced the all-new Fire tablet, Fire Kids Edition, and a new Amazon Fire TV. To read the press release about the all-new Fire visit www.amazon.com/fire-pr; to read about the new Fire Kids Edition, visitwww.amazon.com/kids-edition-pr; to read about the all-new Amazon Fire TV, visit www.amazon.com/fire-tv-pr.