Google's new branding is already starting to worm its way into all corners of the company's design. The web interface is already being updated with new icons based on the sans-serif G, and now app updates have started to show up. No need to wait for update Wednesday this time. So far we've got Maps and Translate.

The Maps update to 9.14 includes the following.

  • Easily compare ETAs across driving, transit, walking & biking
  • New Google Maps logo
  • Bug fixes

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Google Translate has been bumped up to 4.3 from 4.1, but so far all we've spotted is the new logo. This is surely just the start of the new Google onslaught, so stay tuned for more APKs. We'll update this post as more show up.

The Google app has been updated with a new icon, and it also adds the horrendous colored logo and voice icon to the Google Now Launcher. It's just awful.