Were you planning or considering buying a Sonos speaker, amplifier, or any other kind of gear from the company on its European stores? Well, you now have only a couple of days to make your decision before the prices hike up. Sonos has announced that starting July 31st, all of its prices will receive a bump in EUR, DKK, SEK, and NOK. It seems that GBP prices are staying steady for now.
Sonos explains that the significant drop in the EUR to USD conversion rate has made its current prices unsustainable, especially since it's a US company and it operates on the dollar then has to send its products to Europe where they get tacked with import duties and taxation. The price changes aren't that drastic for the cheaper items, but the PLAYBAR and the SUB are getting a 100 Euro increase, which may be harder to stomach.
The Sonos online store will close for maintenance at 3pm on July 30th (tomorrow) then reopen on July 31st at 10am with the new prices. The blog post isn't clear on whether that's in EST, PST, GMT, or any other specific timing, so if you wanted to get a product from the company, you better think fast and act faster.