It's honestly kind of surprising that a company as huge and far-reaching as Amazon hasn't made a more serious effort to sell things in Mexico yet. After all, there are over a hundred million people in the country - surely a few of them want to buy some books and phones and such, and Amazon already sells to much smaller markets in Europe. The company announced today that it's expanding its online retail services to Mexico, including both conventional sales and its Marketplace program.That will make the Amazon Kindle e-readers available in Mexico, but oddly there's no mention of the Kindle Fire, Fire TV, or Fire Phone lines (you never know, someone down there might actually want one). The press release does mention that residents in Mexico are welcome to use the official Amazon Android app to shop and access what few digital services are being launched - Mexico doesn't get Amazon Instant Video or Amazon Music either. The Amazon Appstore has been active in Mexico for years (Amazon has made a steady effort to reach app users worldwide), so users can download the Amazon app from the company store or from Google Play.It seems unlikely that Amazon will resist expansion for too long, and I wouldn't be surprised to see this year's Kindle Fire hardware updates available in Mexico at some point. The Fire TV and company may take a little longer. Amazon's Mexico storefront is Amazon.com.mx.

PRESS RELEASE