Apple has spared no opportunity to advertise how customizable its debut smartwatch is, thanks to the promised number of bands wearers will be able to swap in and out. Unsurprisingly Google wants to take some of the wind out of those sails. The company has taken this moment to highlight a set of straps available for various Android Wear devices from the likes of Clockwork Synergy, E3 Supply Co., and Worn & Wound.

ClockworkSynergy-AndroidWear

Clockwork Synergy and E3 Supply Co. provide bands for five Android Wear devices: the Asus ZenWatch, LG G Watch and G Watch R, Moto 360, and Samsung Gear Live. The former offers leather bands in fifteen different colors along the spectrum. Its bands are the cheapest, starting at $12.95 each (on sale from $22.95).

The latter wants around $60 for its handmade leather creations.

E3SupplyCoAndroidWear

Worn & Wound only supports the G Watch, G Watch R, and ZenWatch. Its aesthetic sits somewhere between the previous two, but prices rest firmly near E3 Supply Co. with straps going for $65.

WornAndWoundAndroidWear

You can't get any of these straps from the Play Store or manufacturer websites, but you can find them on each of the designers' websites listed below.