Far be it from us to question the actions of a multi-billion dollar corporation... no, wait, questioning the actions of corporations is exactly what we're supposed to be doing. Let's try this again: hey AT&T, what gives? Today the carrier is introducing a new tier to its data pricing, giving it a grand total of eleven options in its Mobile Share Value plan segment. $75 gets you 7GB of data, with the new rollover feature enabled.

AT&T's current collection of data tiers. The $75/7GB option will be available Sunday.

There's nothing odd about that in and of itself, but AT&T's plans have become strangely specific over the last few months. Directly below the $75 tier is $70 for 6GB, and well above it is $100 for 10GB. The new 7GB tier is probably the best bang for your buck below $100, especially with rollover data enabled. Those with large families full of smartphones will probably still need to bump it up to 15GB ($130) or 20GB ($150) to avoid overage fees. That's before the standard per-line charges for access to AT&T's network: $25 or $40 for unsubsidized and contract phones respectively on the 6GB and lower plans, $15 and $40 for the 7GB plan or higher.

There's nothing particularly good or bad about AT&T adding another tier to its data offerings, unless you're one of those crazy people who want to pay for unlimited data and not have to look at a chart to know what they're getting. The $75/7GB tier will be available starting on Sunday, February 15th.

PRESS RELEASE