According to Bloomberg, Google and Twitter are renewing their vows after breaking up for a few years and recently figuring out through couples' counseling that they couldn't really live apart.
Between 2009 and 2011, the two companies had a deal where Twitter automatically provided its stream of data to Google, which then proceeded to surface relevant tweets in search results. But after the deal expired, Twitter's former COO, Ali Rowghani, was adamant about not renewing it, and Google had to resort to crawling Twitter like it would any other website. That "us against the world" strategy is changing with Twitter's new CEO, Dick Costolo, and the company's pressure to stop user growth bleed, improve tweet discoverability, and generate more revenue.
Bloomberg's "people with knowledge of the matter" have reported that Twitter is about to re-enter this yet-unconfirmed deal with Google, allowing the search giant access to its stream and facilitating Google's goal to show timely results as soon as they are posted. Twitter and Google engineers are already hard at work figuring out the logistics of the arrangement, with the public possibly starting to reap its benefits in the first half of 2015.
While Twitter already has a similar deal in place with Microsoft's Bing and Yahoo! Search, its Google agreement might not rely on advertising revenue, but on data-licensing. Essentially, for us Android users, it means that you may soon be able to hit up the Google Search app to look up the latest posts and tweets that are relevant to a hot event. That's gotta be better than the Twitter app's own very sub-par search engine.