The cool kids like the quality of their music turned up all the way to 320 kbps (the coolest ones prefer lossless), but that's a luxury that often goes away with streaming music over the Internet. Rdio says it's had enough with that lower quality crap (I can't really tell the difference, but the cool kids tell me that stuff's awful), so it is bringing in the ability to stream and download songs at 320 kbps over both Wi-Fi and a cellular connection.
If you want to hit this level of quality, you will have to become a paying customer, which will cost $9.99 a month (lame, I know). Rdio has also transitioned its entire library of tracks over to AAC (you know, the format the hip kids use). You can check out the press release below for more information, but I've been told only weird people read them.
Rdio Migrates Entire Catalog to High-Quality AAC Audio Across The Globe
Four bitrates available for both streaming music and offline downloads
SAN FRANCISCO, Oct. 16, 2014 /PRNewswire/ -- Rdio, the groundbreaking music service available in 60 countries, today introduced high-quality AAC audio to its critically acclaimed application and services. Rdio's entire catalog of over 30 million songs has been converted to the AAC format for this launch.
Listeners worldwide will have four sound quality settings to choose from on iOS, Android, the web, and other supported devices. Bitrates range from data-efficient 64 kbps all the way to pristine-quality 320 kbps, with the highest-quality audio setting of 320 kbps available only to Rdio Unlimited subscribers. Additionally, users can individually select audio settings for Wi-Fi streaming, cellular streaming, and offline downloads.
"With a full 320 kbps catalog, Rdio now matches or exceeds the highest quality sound available for mobile streaming and downloads in the industry," said Ron Buell, SVP of Engineering at Rdio. "At the same time, 64 kbps AAC provides a better listening experience for our customers than the previous low bitrate standard of 96 kbps MP3 without compromising sound quality and reducing data usage by 33%."
"Customers have been asking for both the highest quality mobile streaming and the most efficient use of data," said Anthony Bay, CEO. "This experience will extend to every one of our listeners around the globe — it's higher sound quality online and offline for those who want it, while lowering the cost of streaming and the use of storage for our price-sensitive smartphone users on mobile networks."
Rdio's commitment to sound quality deepens with its partnership with Bob Weir, the legendary founding member of the Grateful Dead and champion of Musicians for Audio Quality Initiative. To celebrate the launch of AAC audio, Rdio will release an exclusive catalog of tracks recorded at TRI Studios, his state of the art studio in Marin County, CA, featuring Weir as well as musicians like Dave Schools, Sammy Hagar, and many others. "I'm happy to partner with Rdio to further digital streaming standards and let listeners hear the music as it was intended," said Bob Weir. Some of the tracks by Weir and friends can be heard through the exclusive "Live from TRI Studios" playlist on Rdio.