"OK Google" is a phrase that gets spoken around my house several times a day. So much, in fact, it's the first thing my two year old says when he picks up a phone. He looks at it, holds it close to his mouth, and out it comes...even if it's an iPhone. He makes me proud.
But I digress, this is about Google's new ads. I personally have grown to rely on Google Now and voice recognition for most things, and Google is trying to get everyone else on that train, as well (come on in guys, there's plenty of room). Its two newest ads are both simple, which is precisely what people need to understand about Google Now/Search – it is inherently simple, quick, and easy. These ads convey that perfectly.
Update: 3 more videos.