Work is pretty dull. Google wants people to use its products to get stuff done, and the company's previous name for its efforts in this area - Google Enterprise - fully communicated just how stuffy and non-exciting the experience would be. Now the search giant is changing the name of its business-related offerings to something that, while equally mundane in its approach, doesn't have to show up for work in oxford shoes and a tie. 'Google for Work' is a name that more accurately represents the type of people, businesses, and organizations that are turning to the company's cloud solutions to get the job done.

Microsoft has held a firm grip on the business market for a long time now, but Google is making inroads. Millions of companies and organizations have turned to its products to complete tasks more affordably. They're using Search, they're using Maps, they're using Drive - and they're using them on traditional computers, Chromebooks, and Android devices alike. And many of them aren't the huge corporations that can afford massive PC deployments, their own IT departments, costly office suites, and the financial burden that goes with it all. They're not enterprise clients. They're just people who want to use Google for Work.

So to me, yes, the new name makes sense, even if it is no less boring than it was before.

Sources: Google blog, Google for Work

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • NM

    Probably clearing the name for a Google spaceship

  • Mayoo

    - Available/Soon -
    Google for people
    Google for work
    Google for car
    Google for home
    Google for wrist
    Google for face
    Google for casting
    Google for tv

    - Future -
    Google for space (NM: Here is your Google spaceship)
    Google for universe
    Google for time
    Google for underwater
    Google for volcano
    Google for moon

    • RichardG867

      Google is BnL from WALL-E.

      • Mayoo

        You made me think we could replace "Google for" by "Spaceballs the" in all examples and do some merchandising.

    • http://petercast.net Peterson Silva

      In underwater I read Google for underwear LOL

      One hell of a wearable.

      • ari_free

        Unfortunately, nerds will compete for who has the longest uptime. p u

      • Dan Caseley

        OK Google 😋

    • xikarra

      You forgot Google for pets.

    • Bilal Aahil

      Google for Food
      yup, Google's taking over us or it have?

    • NSA

      Google for NSA

    • abobobilly

      Thats so poetic.

  • TedPhillips

    was that a nexus S i saw in the clip? kirill would be pleased.

  • primalxconvoy

    Wake me up when Google releases the most important thing for work; a fully offline, comprehensive and working Office/word-processing app that is as good as our better than MS Word.

    • https://google.com/+LateefAlabiOki Lateef Alabi-Oki

      Look into Google Docs.

    • Morten

      Any specific features that Word has that Docs doesn't? I bet there is, I'm just curious what it would be...

      • http://thedangerbrain.com/ Alfonso Surroca

        Off the top of my head, the most often used text features popping up at the side of your cursor. Simple feature that's fantastic, and that Docs doesn't have. Also, the latest version of Word is actually faster, less memory intensive, and simpler than running Docs. Google Docs was great a couple years back, but the product has stagnated.

  • AbbyZFresh

    Business will never take that name branding seriously. Google is associated with "geek and fun", which is the complete opposite of what enterprise is about. It's about the full definition of the word "work".

    Sorry but Microsoft will continue to keep the enterprise on lock even with this new name Google. Docs is still not as full featured as Office.

    • Thomas’

      Except the five million businesses already using Google Apps for Business...

      • AbbyZFresh

        5 million "small" businesses.

        • Thomas’

          Yeah, like 64% of the Fortune 500.

    • http://petercast.net Peterson Silva

      At the same time, Google's the fourth most trusted company in the US as of 2013, which might counterbalance your discourse (which, without data, is not even a fact, really) that Google is associated with "geek and fun" (show me research and we might feel you're not pulling this out of your... hat).


      As for Docs not being as featured as Office, I agree. That's just not all that matters.

      • AbbyZFresh

        4th most trusted of 2013? Was that data taken before or after the Snowden revelations of the NSA/Google relationship?

        I can assure you Google's public trust went wayyy down(along with FB and MS) since that event happened.

        • http://petercast.net Peterson Silva

          Not that you want to mention Microsoft's relationship to NSA and the way it will undermine its stronghold on the business market, eh? Let's just forget that ;)

          • AbbyZFresh

            ok. but you still didn't answer my question. What's relevant is right now. Not 2013.

          • http://petercast.net Peterson Silva

            I showed you how this is irrelevant since the Snowden outings lowered confidence on both companies. Data shows many, and not only small, companies, are adopting Google. "Right now" your criticism is about 1) Docs = valid. 2) Google is "geek and fun" and not approppriate for business-oriented decision takers = unbacked bullshit =)

    • ShaunTheSheep

      Most companies use google as a search engine, google maps etc (you thought they were using Bing, or maybe Apple maps?). The employees themselves frequently prefer their own google devices over the company supplied iPhones and blackberries because they're more fun/flexible. Nobody actively wants to use a blackberry. And there's a difference between not having as many features as Office and being useful. I actually don't mind parts of Office (which I use when I'm paid to) but it's lost in the crap UI these days because they just couldn't leave it alone.


    Capitalization error in article title.

  • http://youtube.com/2Bunny2012 Channel 2012

    Does everything they rename have to sound stupid and childish? First they started calling the android marketplace the "google play play land", and now this. It's we remarkable how much we put up with so much of their crap.

    • Thomas’

      That sounds like
      "Oh, it's always something isn't it? First I have to drive your pregnant mother to the hospital so she can give birth to you. And now this."

      to me.

    • http://thedangerbrain.com/ Alfonso Surroca

      The word "work" is childish?