In a move to shamelessly match Google's highly-aggressive Drive storage pricing, cloud drive favorite Dropbox has finally lowered the pricing and upped the storage of its Pro plans on a massive scale: the company is now offering 1TB of storage for $9.99 a month. That's the same price you'll pay for Google Drive, and even less if you opt for the annual subscription, at $99 per year (17% savings).

That's just getting you to put your wallet on the table, though - Dropbox isn't done yet. Today's announcement isn't just about more space and less money, there are huge new features coming to Dropbox Pro subscribers.

This is, frankly, the kind of stuff that will have competing services shaking in their boots - these features are game-changers in a space where most cloud storage providers are still fairly basic in permissions management. Dropbox Pro is also adding remote wipe capabilities, allowing you to delete locally saved Dropbox files from a lost or stolen device.

The new pricing and features announced today seem to confirm that Dropbox will remain cloud storage king for at least a while yet - I know I'm signing up for Pro today.


David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • http://www.plus.google.com/+TommyNunno yodatom10

    the lack of a bundled office suite makes it a no go for me.

    • http://www.androidpolice.com/ David Ruddock

      I kind of get that but honestly no one needs to pay for Drive if you're just using it for office suite features. You will never have that many documents.

      • http://www.plus.google.com/+TommyNunno yodatom10

        fair enough. I guess i am one of the few that uses it for raw storage and office at the same time.

        • Alkaidia

          Why not get Office 365? Comes with Microsoft Office, and is only $70/year for 1TB of Onedrive space using the most expensive option.

  • gladgura

    Sold! I've been waiting years for this! (ok so the price is still the same but I feel it's well worth it now)

  • http://www.mscha.nl/ Michael Schaap

    Not $ 9.99 / $ 99 in Europe, though: they recently quietly increased the price to € 9.99 / € 99 (or £ 7.99 / £ 79 in the UK) - a whopping 31% rise!

    • Lewis P

      It's not *that* bad.

      $9.99 is about £6 at time of writing. I believe VAT is charged since it's a service? So 20% VAT on that makes it £7.20. Not like 79p a month is going to break the bank...

    • xnadax

      1 TB with Google Drive is $12.49 including taxes, which equals €9.47. So almost the same price.

  • Matt

    Well, I'm already pretty satisfied with the Google Drive storage and don't share a lot of links to my Dropbox (usually just share folders in Drive with collaborators), but this is still pretty handy stuff.
    If I weren't already knees-deep in Drive with Android, Docs, Photo Backup, etc. (and have just spent 2 months uploading 200 GB of photos on my home connection), I'd definitely consider it strongly.

  • Ravi Shah

    problem with dropbox is that they don't have good encryption, or atleast that was the case the last time i checked.

    • Matt

      It's pretty solid actually. They even have 2-factor authentication as well.

      • Ravi Shah

        thanks, I wonder how Google will respond to this. I left Dropbox because of price but now it seems that I might go back!

        • Kaptain75329

          Google Drive already has two-factor authentication as long as you enable it for your Google account in general. (Should be done anyway, but I can understand how this would bother some.) Likewise, Drive also has some permissions management.

          To me, Dropbox has pulled ahead in two areas: 1 - Allowing shared links to expire. That's really convenient; I forget to stop sharing or remove files too frequently. 2 - Remote wipe. Now, on a stolen device, you might just want to wipe the whole thing, and you can do that with Android Device Manager, but if you girl takes your tablet to surf at Starbucks on her day off, selective wipe comes in handy when she happens to work at the company competing directly with your office.

          On the subject of competition, I still prefer Drive because of the integration with Docs, Sheets, and Slides, as well as Android in General. That said, we know Google won't sit still - Drive will get these features and then some.

    • itsgonnalast

      Yeah, I closed my Dropbox account because they have had a lot of weird security issues. The most alarming was when all accounts were accessible without a password for several hours.

    • wolfkabal

      BoxCryptor (classic) is a great option for this.

  • Bah

    The thing is, I don't need 1 TB for all my important data, the 100 GB Google Drive for 2 dollars a month is more than enough.

    • http://www.androidpolice.com/ David Ruddock

      If it's just your data, sure. If you're sharing data as part of your job (which we at AP do) or backing up media (photos, videos, design projects), many people eat into their cloud storage data very quickly, and it's just not convenient to have a separate account to manage that. Dropbox is used a lot in collaborative work environments because it's reliable, fast, and robust on features. This is just another reason to pick it over Drive, not to mention the great new sharing / permission features.

      100GB for $2 a month is a great deal if you're just using your cloud storage as an online backup of your important stuff. It's simply not enough if you're using the cloud as a big part of your job, livelihood, or work with large quantities of media.

      • TannrBeau

        That's the thing... Google doesn't count folders that are shared with you against your allotted space limits, but Dropbox does. So if you're a small company of 5 workers, you have to buy 5 dropbox accounts... whereas, with Google, you just need 1 purchased account and you can share that with the other users at no extra cost.

        • Nathaniel Webb

          Copy splits shared folders equally to avoid this, IIRC.

          • John M. Kuchta

            But Copy is slow as sin, with downloads and uploads topping out at about 450 Kbps on a good day. I would know. I'm a paying customer (for now).

        • http://www.androidpolice.com/ David Ruddock

          Google Drive also doesn't locally sync items shared with you to your hard drive unless you place them in a folder, and then it does count against your storage. That's what people pay for with Dropbox. Everything is synced always, period. If you're only working on the web, that's fine, but Dropbox is still more powerful here.

          • dirtyid

            No one is denying Dropbox is a superior sync solution overall, but the headline and "shaking in their boots" is pretty hyperbolic for the users of people where 100gb works fine. Not to mention a lot of people are tied to Google Drive at work through Apps, or that local sync doesn't matter much if your work deals with small files. TBH if you have $10 to spare, and 100gb is enough, spend the rest to upgrade your internet package.

          • http://www.bordersweather.co.uk/ Andy J

            The most important thing that no-one has mentioned yet about Dropbox. It doesn't upload the whole file each time, it only uploads what has changed - which is a huge benefit to some of us. That and the ability to recover previous versions of a file.

          • Henrique Persechini

            That is the most important part of Dropbox for me too, but if google drive were to add this feature, It would become much more interesting for people who already use it for document collaboration and it's tighter integration with android

      • _artem_

        1 tb pron, right in your cloud. great deal

        • Mike Reid

          Just so long as it's fully legal and paid for, LOL.

          • John Smith

            if not, password protect it ;-)

      • HeCareth

        This is great but most large businesses do not use either. We actually use One Drive for business, and even with that Highly sensitive stuff is kept out of the cloud.

      • godutch

        You really start to appreciate permissions when you share a large collection of photos with your (then)girl-friend (I thought she would have read-only permissions), who decides she want to create some albums to share but in the process deletes all non-interesting photos to keep the job simple and clean and then you realize they are really all gone.... (this was with dropbox btw before they had proper permissions, dropbox managed to recover all the deleted files for me from their servers though)

      • LOLLLLLD

        fast? lol. If you live in europe or any other part of the world that isn't n. america it is agonizingly slow

  • Gabriel Seixas

    This would be awesome If I had a good internet connection.

    • firesoul453

      I feel ya man

    • someone755

      Uploading a less-than-10MB file to anywhere takes over 10 minutes for me.
      I can't agree with your comment more.

    • Serotheo

      Maybe. : I've used Dropbox for a long time now and though I have high speed internet (59 down, 30 up), it feels like Dropbox can't utilize the maximum throughput all the time.

      It becomes a real drag when you can sync all (thousands of) your files to your new computer or your freshly reset computer in an hour, but syncing a few gigabytes of video or photos can take comparatively as long? That doesn't sound right.

      Don't even get me started on the terrible upload speed from the mobile app.

      EDIT: This is while using an ethernet cable with my computer. So its not WiFi signal issues or really latency.

  • SVem26

    The day when Google makes unlimited storage at a very low price available and have drive-powered android backups for all is not far. I feel it..

    • AbbyZFresh

      They will make very low margins if they did that. What benefit will that do?

      And how do you know OneDrive or Dropbox won't follow the same strategy as well.

      • The Full Metal Procrastinist

        The benifit is locking people into Google's ecosystem. You've already stated why Dropbox won't do the same (very low margins). OneDrive may follow suit though.

  • firesoul453

    I don't trust either with any file I wouldn't host publicly

  • http://byazrov.ru/ Bello Russo

    Google Drive has no throat. Google Drive is the worst for sharing. Simply terrible and unusable for sharing.

    • http://www.plus.google.com/+TommyNunno yodatom10

      sharing is unbelievable simple with drive, where do you think they need to improve ?

      • http://byazrov.ru/ Bello Russo

        It's neither simple, nor anything close to it. By far none of dozens of people I sent folders with pictures to could simply download them with simply download function. Because Google doesn't have this option of downloading a folder without being mentally raped by limitations and difficulty.
        It doesn't have counts so you never know how many files are in specific folder. Drive doesn't tell you that there are limits on how many files you can send in one folder. Etc.
        I am too lazy now to explain to you. You probably use Google Drive in a way that it makes it ok for you. But for me it is a torture. Because other services do it easier like 1000 times. Google never make simple thing. They used to. But now they just enjoy fcking with people brains.

        • blarg

          I'm really not sure how much easier it could be to share than with Drive. This is clearly operator error in some way that defies logic...

          • http://byazrov.ru/ Bello Russo

            you know why people call you a troll, right?

  • Stylus_XL

    If Dropbox matched Google's $1.99 a month for 100GB deal I'd be all over it.

    • jellyfish

      Also that ^

    • cabbieBot

      I agree. I'm not interested in a $10 subscription for any amount of storage, but I would certainly go in for 2 bucks a month on 100 gigs. I'm really hurting for space now that the 23 gig promotional storage for buying an Evo has expired. I've been using camera upload for over 4 years now and it just keeps getting bigger. What I've resorted to doing is periodically cutting all the pictures from the camera upload folder and pasting them into my synced folder for Box, with whom I have 50 gigs with. The only downside I've found so far is that I have a handful of long videos I captured that exceed 250 megs (and the free Box account I have won't support syncing individual files larger than that).

      I really wish Google Drive was better at local storage syncing and handling different types of files, especially in the Android app. Drive only seems to be great at handling document file types, whereas Dropbox makes it easy for me to grab files like flashable zips, APKs, etc from the cloud. If I had to choose just one cloud storage service to use, the answer for me is still Dropbox, but they don't offer anything at a price point I want to pay.

    • Sac Bunt Chris

      A Linux client for Drive is at the top of my list.

    • david

      Agreed. I left dropbox after years because the size didnt meet the need. If i need 100 nails to get the job done, but have to buy 1000 and spend more money, i still have 900 nails sitting around that i paid for but didnt need

  • http://turbofool.com Jarrett Lennon Kaufman

    Well, crap. Always liked Dropbox, including how well a lot of third-party apps have started to tie into it. But once I ran out of free space, Drive turned out to be a much better value, so I switched over. Tempting to look back at this again. Still, between Drive and my grandfathered Bitcasa account, I think I'll try to stay where I am.

    • firesoul453

      With grandfathered Bitcasa there should in theory be no need for anything else ever again.

      • http://turbofool.com Jarrett Lennon Kaufman

        That would be true if they had better software, better APIs, and more third-party support. The number of apps I have that can plug into Dropbox, but have never heard of Bitcasa, reduces its utility heavily. Also, Bitcasa has no syncing features whatsoever. It can mirror to the cloud, but it can't sync between computers.

        • firesoul453

          Ya good point

        • adrian202

          Like you I have the $99 unlimited Bitcasa plan. I have 12TB synced to the cloud with Chromecast support built-in to the app. That's what I love. I still use Drive to sync data between device.

          I canceled Dropbox and soon as Condoleza Rice joined the Dropbox board of directors.

          • http://turbofool.com Jarrett Lennon Kaufman

            Has the Chromecast support gotten better? I tried it when it first launched, and had major problems. Controls were poorly laid-out, and at some point the app lost all awareness that it was playing anything and I had no way to stop the cast. Eventually had to unplug my Chromecast.

  • mustbepbs

    Or I could use OneDrive which gives me 15GB for free.

    • http://mwinter.in/ Yan Gabriel Minário

      127GB if you're a loyal user.

      • mustbepbs

        Yeah I got 218 GB. I got 200 for my Surface Pro 2 for 2 years.

        • http://mwinter.in/ Yan Gabriel Minário

          I got lifetime 27GB and one year of 100 GB.

          • Philip Worthington

            I'm a student, so I just bought Office 365, £52 for 4 years with 1TB of Onedrive, 2 copies of Office 2013 (and upgrades to whatever new version comes out) and 60 mins of worldwide Skype minutes per month.

            All of that for £0.25 a week.

            Beat that.

            (I also have 39GB of Free Dropbox space, and I agree Dropbox's file sharing is better)

          • http://mwinter.in/ Yan Gabriel Minário

            You paid for it. Ha ha... Ha... Waaaaaah I want a big deal like this :(

          • Alkaidia

            Even at $69.99/year for the base version of Office 365 it's still cheaper than the storage mentioned in this article. You only get one copy of Office to install though. :/

          • Philip Worthington

            No, the normal Office 365 give you 5 installs of Office.

    • gladgura

      But limits your files to 2gb each.

    • Jon

      Or you can just use Seadrive/Owncloud and have as much storage as spare hard drives you can throw at it :P

      • Peter Pan

        And need to install a fireproof and water resistant box, buy a CO2 extinguishing system, a complete security system to secure the data? No thanks. Most people always forget about it. "Backing up" the complete photo collection of your children - their complete life and all your memories - to one or even two external hard drives won't help you much if your house burns down in an accident or even more likely a housebreaking. That's the real use of cloud storage. The data is in best case spreaded over the world and secure.

      • firesoul453

        A local copy is called redundancy and is NOT the same as backing up.

  • Bruce Wedding

    All this noise about Dropbox and you can get 1TB at Mediafire for 1/4 the price, $2.49/mo

    • http://www.plus.google.com/+TommyNunno yodatom10

      I wouldn't trust them with any of my important files. People regularly use that service to share illegal files. its only matter of time before the FBI shuts them down and they will have the same fate as mega upload.

  • http://www.trav1sty.com Trav1sty

    It's a shame that dropbox took so long to be competitive with their pricing. I wonder how many users they lost to competitors?

    • mgamerz

      They lost me. $2/mo vs $10/mo for 100GB is a huge difference over a year. It's still no cheaper for me because I don't need more than 100GB (it would take years to upload that much). That said Google Drive's sync client is absolutely terrible compared to DropBox's.

      • http://www.trav1sty.com Trav1sty

        I agree, if I needed the multi-computer sync then it would be a different story. Dropbox has a solid feature there.

  • wolfkabal

    I can't help but think they planned this perfectly. As a user of DB as well as getting the +50GB promotion that was included with the Samsung Galaxy S3 (and Note2 i think), that 2-year promotion is now ending next month (or in a couple). So now they've already hooked me on the line, and will end the promotion either a) making me move to google drive (which I already use for alternate cloud storage), or buy into this new not-so-out-of-reach price.. well played dropbox.

  • Vinícius Philot

    I really admire Google Drive (and use it basically everyday) but I really think it's missing the point in terms of permissions management. The desktop app is awful, sync problems are an issue that's been ocurring since forever. Theses dropbox prices are really something to consider.

  • Omkar Dani

    Google today significantly dropped the prices for its Google Drive online storage service. The first 15GB of storage remain free, but 100GB now costs just $1.99 per month instead of $4.99. Even more impressively, though, you can now get a terabyte of online storage for$9.99 a month, down from $49.99.

  • Megaton

    Would this Pro plan allow you to stream media files to the Plex web app?

  • gladgura

    It’s funny, people talk about security and the real truth is there is no such thing. you can create more obstacles to protect your data but the heart of it is True Security doesn’t exist. Put it this way, if you choose not to upload your data to a cloud service (because of lack of proper encryption) and just keep things on a local backup you are still at risk of an attack of some sort. Cybercrime is an all time high. And hackers (the ones who hack for malicious crimes) are relentless.

  • http://invisibler.com/ anonymity

    EncFS over Dropbox works the best for me: http://ninjatips.com/encrypt-dropbox-using-encfs/

  • Brian Knapp

    I've had problems with reliability and functionality with Google Drive, otherwise I'd be using it instead of Dropbox. With DB, when I reinstall my OS I can just relink it to my existing stored data, but with GD it forces me to redownload everything, which takes forever, and I just don't like the idea of.

  • Tom Daley

    I'm already far to integrated with Google. I'm not wanting to re-upload 300gb of data. Should have moved faster dropbox. I wanted so bad to use dropbox but couldn't justify the prices.

  • duke69111

    Does having a paid subscription bring the Public Folder back?

    • JG

      The Public folder went away? I've got a free account and still have the public folder... When you set up your account, are you sure you didn't de-select it when asked which folders you wanted synced to your device? Or maybe you accidentally deleted it when you were cleaning up space.

      Or were you being a bad boy & sharing stuff you shouldn't? If any shared file generates more than 20GBs (I think) of bandwidth per day they temporarily disable your sharing abilities (though the folder should still be there). I'd assume if you do it too often...

      • duke69111

        No, they stoped providing them with new accounts. My old personal account still has it, but my work account setup 6 months ago doesn't have it.

  • alexcue

    I'm an existing Pro user, on the 100GB plan. I emailed support this morning about whether users would get automatically upgraded and here's the response:

    "Thanks for writing to us at Dropbox. Please note that all Pro plans are automatically being upgraded to include ten times the available space. While no action is required on your end, the new Dropbox Pro features may take some time to roll out. You'll see more space in your Dropbox by Friday, August 29!"

    I paid a year in advance, so I'm glad they're not trying to force me to wait until my year's up to upgrade.

  • Jachym Kokesh Lukes

    OK, in Europe, we are supposed to pay €9.99 / month. So... for Dropbox 1$=1EUR. Wonderful.

  • Nick Tsiotinos

    I'm already on Dropbox Pro - do I automatically get the 1 TB upgrade? Does anyone know? My account still shows 100GB (plus some extra that I earned from Samsung phones).

    • DoctorRabbitfoot

      Please note that all Pro plans are automatically being upgraded to include ten times the available space. While no action is required on your end, the new Dropbox Pro features may take some time to roll out. You'll see more space in your Dropbox by Friday, August 29!

      Taken from alexcue below;

  • Bruce

    I'm sure this is great news for a lot of folks who share a lot of data for work. For most users though, it's total over kill. I'd pay $5 per year for 50GB - which is exactly what this would prorate to if the price and size were to scale down. But I suspect that if they did offer this, most of the storage would actually get used as opposed to the 1TB, the bulk of which will not get used. So I don't see them offering this.

    My 50GB storage from the GS3 is about to expire. I have "earned" 15GB so I'll move some of the files over to Box and wait for them to drop the price for me.

    • DoctorRabbitfoot

      If I am not mistaken, Google has a 150GB plan for $1.99 a month. This is something I'd like to see Dropbox do.

  • t4exanadu

    Dropbox is really tempting me. There's a number of things that really bug me about Drive: 1) No Linux client. One of the few reasons I keep Windows installed is to occasionally sync my Drive folder.

    2) You can't change the location of the Drive folder easily, if at all, without problems. I recently re-installed Win 7 and changed my username, thus changing the location of the Drive folder. Google Drive refused to sync to the new location, and insisted I either empty the folder or re-download all 100gb again. You've got to be kidding me! My ISP limits me to 250gb a month, I'm not going to waste almost 50% of that to re-download files that are already on my computer!

    3) There is no way to copy a file in Drive using the Android app. Come on, this is a very basic feature of any desktop OS file manager!

  • topgun966

    Hmm, Google's 1tb is also 9.99 a month. I think there is a trust factor as well. Google has much much more resources than Dropbox and can sustain itself longer. Also, it has its own infrastructure vs Dropbox relaying on Amazon. Ill stick with Google.

  • Wyatt Neal

    Really, I would just love to _actually see_ Google Drive running on Linux. Sure, they've got the web page, but they don't have the native client, which is a huge PITA for those of us who run multiple OS-es on multiple systems and that's what keeps me from actually paying for Google Drive.

  • Pierre Maroun

    I was using 90% of my 100gb and that news came just like a Chritmas gift in August. I have a backup provider in Europe for 1 eur a month for 100gb. I was seriously thinking about leaving Dropbox but as you put it this was definitely a game-changing move. I am staying with them for a while. Congrats Dropbox. You will definitely be in the business for a while now.