Update 2: Amir Efrati, author of The Information's report, says Verizon is a lying piece of crap:

Efrati goes on to write that they know for a fact Verizon has been probing carriers, OEMs, and developers about its own Google Play alternative. He also does some backpedaling of his own, though, having now decided that the Verizon project is a "long shot" (words never actually used in Efrati's piece, mind you - from a guy who does have a record of post-facto rumor revisions).

Between Efrati's conditional amendment and Verizon's denial of the store's existence, it's impossible to tell how serious Verizon is about this project, even if it does seem likely that they've been toying with the idea.

Update: Verizon is now flatly denying The Information's report, saying the company has "no plans" to pursue another branded app store. Either that or they quickly decided it wasn't a great idea after the cool reception the leaked service received.

Oh, Verizon. Your corporate evilness has almost become a loveable caricature in the world of wireless network operators, and on a seemingly monthly basis, you consistently reward us with more solid gold headline material. Today's too bad-to-be-false news comes from The Information (sorry, paywall), reporting that after apparently forgetting that VCAST was a thing, Verizon is going to try that whole "app store" deal again.

Unsurprisingly, details are light at this point, but Verizon apparently wants to focus its app store around a model of tailored app recommendations and - wait for the money - the ability for publishers and developers to advertise on the app store, something Google and Apple don't offer.


The store would be exclusive to Android - that's sort of a given - but it might not end up being exclusive to Verizon. The Information says big red is currently in talks with other carriers, along with phone OEMs, to try and get the platform off the ground. Verizon would also offer app developers access to "specific features" of carriers' networks - likely through a framework in said app store. One can only assume this means the Verizon Apps version of Spotify will tell you how many cents per minute streaming Anaconda is costing you alongside the track length.

Don't worry, it gets worse! Verizon is supposedly looking into making its store a more... immersive experience, using location and other data to provide you app suggestions. Presumably, this means Verizon Apps will encourage you to download an overpriced office suite when you go to Staples, or RunKeeper every time you're within 100 yards of a McDonalds.

I'm so sorry, Verizon customers.

Yes, the title is satire (note: this is mostly here for Verizon, the rest of you totally got it because you read Android Police). No, Verizon is not a person, or an animal, and cannot become intoxicated, despite US Supreme Court decisions regarding the personship of corporations that may be interpreted in such a way as to suggest that Verizon could theoretically get schnockered which I would love to see acted out in a T-Mobile commercial.

The Information

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • Josh Haug

    I'm loving the tags.

  • br_hermon

    Shenanigans like this make me only more confident of my having left VZ. Good riddance!

  • Chris Gutwin

    Those tags though

    • Steve Freeman

      lol They're hilarious.

  • http://usamaisawake.wordpress.com usamaisawake

    Rarely I look forlornly at the iOS walled garden. This is one of those times. Thankfully not on Verizon.

  • blindexecutioner

    For once I am glad I am on Sprint. Oh wait... They're doing the same fucking thing. Nexus for life! If a stock experience like the Nexus disappears I am done with Android. I hear Windows Phone isn't so bad. If that doesn't work out I will go back to a dumb phone. it is just a toy after all.

    • Brad

      Cyanogenmod. It's what's gotten me through owning HTC and Samsung phones. But yeah, #nexus4lyfe

      • Marc Edwards

        S4 user here and loving it. coincidentally i voided my warranty within 4 days of buying the phone...

      • Down With Blizz

        Cyanogenmod. Its what made me almost switch to Apple.
        I will admit, that im impressed that CM fanboys have more stamina than even the most retarded of apple fans.

        • Brad

          I've had zero issues... but I don't do much tweaking. I just prefer stock android. I haven't rooted my nexus 5 for that reason.

          • Down With Blizz

            Havent tweaked my Nexus. Its pretty bloody good as it is, simply because the providers havent had their grubby mitts on it and filled it with bloat and malware. Cyanogenmod are worse than any other phone provider, for the same reason that Android itself is starting to slide, the minute you say, 'hey theres an issue with this here' youre told youre a fucking mutant that cant handle anything other than an old nokia and go buy an iphone.
            What the fanboys fail to realise is that every time you pretend an issue you ARE having, because you are to damn USI to admit youre wrong, results in masses of people with faulty hardware pretending that their hardware is awesome, so the manufacturer say 'Hell yeah we are awesome and dont need to fix anything' and move on to their next pet project. Which is why G+ has been fail for the last couple of years.

          • Brad

            to be fair... that's what you get with community support....

    • XerBlade

      If you're not on a Nexus or GPE phone, you basically NEED a custom ROM. There's really no two ways about it.

      • Down With Blizz

        Nope. My Nexus 5 NEEDED a custom rom. My S4 just needed titatium backup and freezing bloatware. After that no issues.

        • XerBlade

          Okay, if you're going to drop a bomb like that which seems to blow up this entire topic, you need to explain that statement.

          Because, I mean, the entire purpose of this topic was about getting rid of any and all non-pure Android taint. And you can never truly and fully do that on a stock S4 (note freezing a few apps doesn't do that) without breaking OTA updates (which being on stock with no access to the OTA updates and a non-ancient device kinda runs counter to... everything, and sooner or later you'd be pretty much forced to flash something just to keep up). And, even if you only do it halfway like you're doing, you probably are going to lose that the next time an OTA update comes through (Samsung is pretty crazy strict about that sort of thing). Being on a Nexus device cannot possibly have such issues (zero non-pure Android stuff, and you always have a standard way to install new stock updates that works on top of root without losing it [plus you don't need crazy hack exploits just to get root in the first place]), so, if you had some kind of reason to NEED a custom ROM, it was certainly something completely outside of anything being talked about here. It would almost certainly be something subjective to the max, actually.

  • br_hermon

    Hold onto this one VZ.... http://developer.verizon.com/content/vdc/en/verizon-app-market/verizon-market-va-anouncment.html
    All you'll have to do is change a couple words and you'll have your next press release. Hey check me out saving you time and money!

  • Brett Besa

    Oh that last paragraph... never change AP.

  • http://www.scottcolbert.com/ ScottColbert

    Quite possibly my favorite headline.

  • http://mekakiwi.blogspot.com.br/ ED-ZγŒηΎγ‚ŒγŸ!

    That Tags...
    They will just block play store and charge for apps that are free.

  • ress

    Why doesn't Google prevent other companies from installing their app stores within Android?

    • blindexecutioner

      The same reasons we like Android (it's openness) are the reasons Android sucks sometimes.

    • http://www.androidpolice.com/ David Ruddock

      Google doesn't allow app stores to be distributed on the Play Store. Not allowing them to be sideloaded at all would, I think, be disingenuous. Granted, if Google felt seriously threatened by competing app stores, they probably wouldn't allow pre-loading of them, either.

  • http://robert.aitchison.org raitchison

    I really don't feel sorry for Verizon customers, VZW has been colossal dicks for many years and everybody has had the chance to move to a different carrier if they wanted.

    • flosserelli

      Unfortunately VZW is the only option for many people.

      • Chad

        THIS. I am unfortunately a victim of Verizon. I live in an area where if you don't have Verizon, you don't have anything. AT&T's service is laughable at best, and decent T-Mobile service can't be found within 50 miles of here. Even though I wish very badly to be on T-Mobile, I am willing to pay the price to be able to actual use my phone without standing on my roof trying to find service.

        • DanSan

          Same here. Verizon is the best in the area and AT&T is just as good but why would I give up my unlimited data just to have to deal with similiar bs from AT&T. only benefit would be I get to use a nexus device again but I'm patiently waiting on t-mobile. their speeds are awesome here but the coverage isn't there to support it.

          • http://robert.aitchison.org raitchison

            AT&T may be B.S. but Verizon is next level B.S.

      • http://robert.aitchison.org raitchison

        Disagree, I think VZW's reputation for network superiority hasn't been justified for at least 2 years now.

        Granted, Verizon has a more complete LTE footprint because they moved pretty much their entire network to LTE quickly but you will find very few places where VZW has usable service and there isn't at least an HSPA+ signal on AT&T.

        Of course there are always going to be isolated exceptions, where my wife works T-Mobile actually has the best signal (which is hilarious)

    • XerBlade

      Give it time, then before long people won't be able to make that excuse anymore. T-Mobile just needs to continue expanding and take over the world.... MUAHAHAHAHA!!

      • Down With Blizz

        I can tell you T-Mobile UK is (if you can believe its possible) a worse carrier than Vodafone. Even with apparently full reception in the middle of a town, it will barely load a mobile webpage. T-mobile could take over the world if they like, but it always has been, and always will be, a shite 3rd rate carrier.

  • PhineasJW

    So, is the Verizon app store going to be in *addition* to the Play Store, or as a replacement??

    A replacement would be a very, very bad move for them. i.e. no Google Maps. The other 3 carriers would have a field day marketing against this...

    • http://www.androidpolice.com/ David Ruddock

      They can't replace the Play Store.

      • PhineasJW

        Amazon and Ouya did. :)

        But ok, an addition just means more crapware and confusion. Par for the course for Verizon customers, unfortunately.

        • http://www.androidpolice.com/ David Ruddock

          Yeah, but at that point you've got a phone that's fairly crippled. It's doable on tablets or other form factors, but as Amazon is figuring out, life without Google on a smartphone isn't something most people are going to be interested in, let alone phone OEMs.

          They could do it, but they wouldn't - that might be their pie-in-the-sky long term goal (I'm sure it is, they're greedy idiots), but even Verizon isn't that stupid.

        • Down With Blizz

          No they didnt. They just supplied hardware without the play store, that can be fixed with about 30 seconds of google searches.

          • PhineasJW

            No -- they supplied their OWN play stores because forking Android violates the TOS.

            And, yes, it can be fixed by downloading and hacking it yourself -- are your parents going to do that? People want something that just works.

  • iamnotracist

    verizon is like an asian manager

    • jt2074

      Oh I get it. You trying say Verizon runs a business, but doesn't own it. That's hilarious.

  • http://www.williamint.com William Aleman

    Dump pipes, should always remain as dumb pipes.

  • http://google.com/+derekross Derek Ross

    This is probably the best article that I've read all week. Just the right amount of assholishness (dat word?), satire, general hate towards the evil that is Verizon, and packed with some knowledge for those that need to fill their brain hole.

  • http://www.droid-life.com/ Steve B

    I believe I speak for everyone in America when I say f*ck Verizon.

  • AD1980

    "I really like my Verizon phone, except there's just not nearly enough bloatware on it"
    -No One Ever

    • XerBlade

      Not necessarily. I said that once. Right before I removed all the bloatware. And long before I eventually finally joined the T-Mobile Nexus 5 Master Race.

      I was being sarcastic, but I still said it.

  • gk1984

    This could succeed with the non-niche techies like us... unfortunately... Carrier variant could bury Play Store in apps, place this new app store on desktop, user intro overlays pointing to it to say "get apps here" and watch unknowing users buy into it.

  • John

    This was the funniest AP blog I've ever read. When will Verizon actually listen to it's customers?

    • Justin W

      Exactly ten weeks from never.

      Edit: Or they see how many people love Google Play and decided they want to give the people an app store they truly can use (or some bs they told themselves.).

  • Guest

    I'd like to see Verizon get theoretically punched in the nose.

  • Ricardo

    I am sorry for samsung customers on verizon. They would have the play store, galaxy apps and vcast 2.0 (or whatever). Geez!

  • BoFiS

    Ugh, there is really nothing I'd want less on my phone than a Verizon App Store...I refuse to even have the Amazon one installed on my device since it's a battery sucking monster that sucks at mass-updating apps. If I am buying an app or anything, it will only, and always be on the Play Store.

  • FUVerizon

    I guess Verizon and the other carriers will now begin to technically "not ban, just kinda" the Play Store, and Amazon app Store from being installed on devices, in favor of their own mess.

  • Cael

    My Anaconda don't want none of Verizon's bloat.

  • Greyhame

    Hilarious article. Cheers!

  • thartist

    "too bad-to-be-false news"

  • Mr.BumScratcher

    Phew! It sure must be hard for chaps in the US.