18
Aug
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Google has big plans for both YouTube and Google Play Music. We've heard a lot about YouTube's potential subscription music playback service, background audio, and offline playback, and there's been much speculation about what such an arrangement would mean for Play Music All Access. What we've got today gives those rumors and clues some clarity.

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Here's the basic rundown - YouTube is set to launch a service called YouTube Music Key, and Google is set to rebrand Google Play Music All Access to Google Play Music Key.

Specifically, it looks like YouTube Music Key will offer ad-free music, audio-only playback (for background or screen-off listening), and offline playback.

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YouTube Music Key will offer a 30-day free trial to start, after which the service will run $9.99/month. Interestingly, that price will evidently include both YouTube Music Key and Google Play Music Key. We can't be sure right now if early adopters of Play Music All Access will continue to enjoy a discounted subscription rate, but (as Zargh points out in our comments section), the WSJ last month suggested that those who already subscribe to All Access would gain access to the new subscription service automatically.

Google, according to the images below, has added "over 20 million high-quality tracks - complete albums, organized into artist discographies" specifically for Music Key.

Also of note is the fact that Google has already acquired the domain YouTubeMusicKey.com. Curiously, PlayMusicKey.com and GooglePlayMusicKey.com have not been registered by Google at the time of writing. What that could mean for the service is unclear, but as with all unannounced features and services, plans can change at a moment's notice before release.

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Of course, one of Music Key's major value propositions is that users will have access not just to official discographies, but to concert footage, covers, and remixes. Play Music already houses some remixes and covers, but YouTube as a platform is significantly more open and workable for derivative content - the platform is much easier to add content to, and user discoverability is substantially different from Play Music. YouTube Music Key also promises to make suggestions for what to watch/listen to based on the other things you watch/listen to on YouTube.

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This could be a very smart move for Google, providing an opportunity to use YouTube's powerful creation and curation model (which already makes fairly intelligent mixes based on user consumption) and huge base of content to supplement Play Music's own library, packaging both into one reasonable monthly subscription.

We still don't know when this service is set to launch. After all, despite the flexibility of YouTube, Google still has to negotiate with those that actually own the content that plays on YouTube. It has been rumored that Google has hit a few roadblocks in this respect, particularly with Indie labels raising concerns with Google's proposed contracts.

All of that said, we can only hope that any remaining disputes have been resolved and that we'll hear something soon.

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Haidar Alamir

    Oh My Gawd, it's Happening

  • Shamu

    Does #materialyolo come with the subscription?

    • http://thedangerbrain.com/ Alfonso Surroca

      I heard you need to buy the Google Material Design Key as a $0.99 IAP in YouTube or Play Music to unlock it.

  • horst

    If I want to put my music on youtube I want brand recognition for free and no license deal or whatsoever

  • Ryan Alan Bennett

    So what does this mean for Google Play All Access? Will it be inferior to YouTube Music Key? Will I need ANOTHER subscription? The world needs to know.

    • Trent

      You need to learn reading comprehension; read the article before rushing to comment.

      • Ryan Alan Bennett

        I definitely read the article. From what I can tell, it's pretty vague as to how Google Play All Access (soon to be Google Play Music Key) will be any different from it's current iteration. My question is: will YouTube Music Key be a more complete service than what is currently offered.

        • Trent

          You _definitely_ did? Good to know you _definitely_ managed to figure out whether or not you'll need a separate subscription and didn't just ask because you actually didn't read the article, then.

          • Fatal1ty_93_RUS

            Do you really need to be such a dick?

          • Vide Clan

            Come on, really? If you don't have anything useful to say why do you even bother wasting your time replying to someones comment?

          • Trent

            If people skip over things (sure, most of his questions were unanswered, but the article answered the question of whether or not two subscriptions are required, I think) and just expect everyone else to answer their question because they're too lazy to read, they should be called out.
            Not doing so means these people just keep doing it. I can't guarantee that me (according to someone else) being a dick will stop that, but calling people out for certain annoying behaviour can have benefits.

          • Vide Clan

            I understand what your saying. That's true, honestly, I myself would ignore those people but thats just me. Sorry

        • http://AndroidPolice.com/ Liam Spradlin

          All Access will offer the same thing it does now, but it will come for free with a subscription to YouTube Music Key. Basically you'll be migrating to access the new service but keeping All Access.

          In my opinion YouTube Music Key seems like it has a lot of potential, even vs All Access, with concerts, covers, etc. but I guess it comes down to opinion as to whether it's more "complete."

          • grizzlyjon83

            My primary curiosity is how keeping a library on YouTube Music Key will work. And would I be able to migrate my music library from GPMAA? The main reason I moved from spotify to GPMAA was to keep all my previously bought and newly found music in one place. To have it become fragmented again is not preferable.

      • http://www.androidpolice.com/ Artem Russakovskii

        While I upvoted you, there are still questions to answer. Such as what will the Play Music Key cost separately? Will it go down to like $4.99? $6.99? $7.99?

        If it remains at $9.99, then it'll be essentially like including two services for the price of Play Music All Access right now, no matter which one you sign up for first.

        • http://symbii.com op12

          And what about those that got in early and locked in $7.99? Do we get both for that price? :D

          • http://www.androidpolice.com/ Artem Russakovskii

            That's a key question to answer. We don't know.

        • Trent

          Artem, this was in the article:
          YouTube Music Key will offer a 30-day free trial to start, after which the service will run $9.99/month. *Interestingly, that price will evidently include both YouTube Music Key and Google Play Music Key.*

          • http://www.androidpolice.com/ Artem Russakovskii

            That's only if you buy YouTube. Then you get Play Music. We don't know how standalone Play Music will work.

          • Trent

            True, but if buying one gets you the other, it's only logical that the reverse is true.

          • http://www.androidpolice.com/ Artem Russakovskii

            Absolutely not. For example, Play Music Key could only cost, say, $5.99 after this rebranding, and wouldn't include YouTube Music Key.

          • http://AndroidPolice.com/ Liam Spradlin

            It may be logical, but we just don't have evidence to answer that question right now. And no one ever accused Google of making exclusively logical choices.

          • Trent

            Okay, put another way, if paying for YMK gets you PMK, but not the other way around, everyone would surely just subscribe to it the 'right' way to get both. Now, this of course doesn't do any favours for those who subscribed early for cheap PMAA if paying for that was to become the 'wrong' way, but it still gets you both.

          • http://AndroidPolice.com/ Liam Spradlin

            I agree with you, I'm just saying we don't have evidence to say with certainty that that's how it'll work is all.

          • Trent

            That's of course fair, but posts like these have to be taken with a small grain of salt, I think; you guys consistently get it dead-on and that's why many of us pay attention, but, as you say, details can get changed before launch. With that in mind, I think it's fair to assume that people get that you can't comprehensively answer every question and small leaps/assumptions need to be made about things like paying for which to get both etcetera.

          • Zargh

            This WSJ quote from a month ago seems to point to it working that way/in the reverse:

            "People who already pay for Google’s other music subscription service, Google Play Music All Access, are expected to be able to use YouTube’s service as well, according to another person familiar with Google’s plans."

            http://blogs.wsj.com/digits/2014/07/22/top-youtube-music-executive-quits-a-setback-to-paid-service/

          • TylerChappell

            This is how I would *hope* it would work out. It seems like Google could just easily convert all of the current All Access users to the new Music Key service with no fuss, while hopefully still being locked in at the $7.99 price for the early subscribers.
            It seems like all that would be necessary would be for them to push an update to the YouTube app, and have it check whether or not you are currently an All Access subscriber, ask for a simple confirmation the first time you launch the new updated YouTube app (following the same sorta swipable card tips that show up the first time you launch any of the Google Play apps), and then BAM, instant access to whatever new features would be included.
            Only time will tell.

          • http://ericravenscraft.kinja.com/ Eric Ravenscraft

            I can't imagine why they would drop the price of Play Music and only let you pay the existing price if you get extra features. That's just needlessly complicated.

  • Defenestratus

    So as an all access subscriber right now who has the lifetime $7.99 price - doesn't give a shit about discologies or concert videos or anything other than a huge library of music to listen to, what service should I go for? Its all terribly confusing.

    • http://www.androidpolice.com/ Artem Russakovskii

      I'm hoping they'll allow early adopters of All Access to migrate to this at the discounted price. We can only hope, right?

      • nebula

        Would be really strange if you get the Play Music Key with your YouTube subscription, but not the other way around.

        This way they can just call it the "Music Key"

    • Felix

      You'll get YouTube Music Key for free as those screenshots say.
      Buy one and get both.

      • http://www.androidpolice.com/ Artem Russakovskii

        Actually, it's the other way around. YouTube Music Key gets you Play Music Key, but we don't know if we'll be able to convert existing Play Music All Access.

        • Defenestratus

          I'm still not sure on exactly what the difference between the two is though? Is Google Music Play Key Access Premium (tm) any better than Youtube Music Play Key Access Not-so-premium? Is it just concert videos and other not-so-interesting-to-me-stuff?

          • http://www.androidpolice.com/ Artem Russakovskii

            One you use through the YouTube app. The other through Play Music. Not sure why that's confusing, to be honest.

          • Defenestratus

            I guess the idea of using youtube to play music when there's better alternatives is just totally foreign to me. Why would you want to play music through the youtube app? There's *nothing to see* with music.

          • Felix

            I think more people know and use YouTube (also many for listening to music) than Google Play Music that's why.

          • Mike

            Okay, then kill or rebrand GPM. Why would you keep both of them around?

          • Brandon Miller

            Who cares? You get both of them for one price. Use whichever one you prefer. Ignore the other one if you wish. Some people prefer YouTube while other people prefer the way GPM is laid out.

          • Anthony Tyson

            Thank you. Someone else gets it. I don't understand the use YouTube for music mindset at all

          • PiLoT .

            "music videos"

          • Anthony Tyson

            But once it's in the background it's no longer a "video"

          • PiLoT .

            No its still a music source. And you don't get to decide how anyone listens to music

          • Brian Luna

            Some artists upload their songs on Youtube before they release it. Or they post a Music video for unreleased songs. That's the reason why I use Youtube sometimes to listen to music even though i have All Access.

          • Mike

            Because, what's the difference? Presenting a choice between two identical-function things is just confusing and user-hostile. If these are really two separate services, they have to be meaningfully different somehow. (And if it's just music selection, so Track A is here and Track B is there, then that's just SUPER obnoxious.)

          • JPB

            Sounds to me like YouTube will concentrate on videos and concerts, whereas Play is more album-oriented.

        • Zargh

          It will according to the WSJ a couple of weeks ago:

          "People who already pay for Google’s other music subscription service, Google Play Music All Access, are expected to be able to use YouTube’s service as well, according to another person familiar with Google’s plans."

          http://blogs.wsj.com/digits/2014/07/22/top-youtube-music-executive-quits-a-setback-to-paid-service/

          • http://AndroidPolice.com/ Liam Spradlin

            Thanks for pointing that article out. I'll add a reference in our post!

  • Unknown

    The moment of truth. This is what we all have been waiting for. No more youtube video downloaders!!!!! YEAHHHHH!!

  • Wesley Marques

    Why does Google uses an iPhone?

    • http://www.androidpolice.com/ Artem Russakovskii

      Wat? Where do you see an iPhone?

    • Brad

      what?

    • WORPspeed

      Wut?

    • lulz

      Because iPhone uses Google...

    • http://AndroidPolice.com/ Liam Spradlin

      Google provides services. iPhone users use those services. Therefore, it's fair for Google to represent different sets of users with iPhone and Android devices in promotional materials.

      • Wesley Marques

        sometimes I just can't understand the screenshots used by Google, just like this one (http://www.android.com/new/images/home/devices.jpg) used in Android website.
        Why does Google shows a navbar in a Galaxy Phone?

        • http://AndroidPolice.com/ Liam Spradlin

          This is a fair point.Google does make a lot of mistakes in promo shots/device shots. It's hard to say whether Google is creating these exclusively in house or farming them out to others but either way there are a lot of slip-ups. The press shot that showed up in the Play Store of the GPE GS5 also had a nav bar.

        • Steven J

          GPE device maybe?

          • Wesley Marques

            Even GPE devices doensn't have a navbar, just google "Galaxy S5 GPE" and you'll see.

  • Felix

    hopefully they will do another 7,99$ offer in the first month after release.
    I really regret that I cancelled my subscription after the 7,99$ offer.

  • Defenestratus

    Also, winner of worst name ever... Google Play Music Key... wtf does that mean?

    • Badouken

      Sounds like some kinda piano key with the Google Play logo on it.

    • Kylecore

      Probably a symbolic reference to a physical key used to unlock content.

    • Trent

      Is it not at least better than Google Play Music All Access? All Access spells it out more, but it's too long, I think.

      • Tony T.

        I think All Access is better but yeah I think it would have been smarter to consolidate YouTube and All Access under one moniker as simply Google Music All Access or something. It's obvious that Google is trying to integrate all of their services, so I don't know why they keep forcing the "Play" in there. The Play Store can integrate into other apps, but All Access doesn't depend on the Play Store... I have almost no music from the Play Store on my account. It's all uploaded or I just search. Google really needs to work on their naming conventions, which is strange because other aspects of Google are so succinct: Gmail, Google Now, Nexus #, etc but then you have Google Play Music All Access and stuff....

        • kashtrey

          It's actually really annoying. Play Music (the store) doesn't integrate at all with Play Music All Access and even worse is the integration (or lack thereof) between Now's Music search and All Access. Every time I do a music/sound search I can only open the song in the purchase interface, Now apparently doesn't know I have All Access, and from the purchase interface, you can't get into AA.

          • Chris Seward

            fyi when you do a sound search, it shows you the music store page where you can purchase the song, but there is also a listen button near the top that sends you back into play music to play the song. still stupidly roundabout... but possible at least.

          • Imre

            I think the Google Now thing is a bit annoying as well, but the integration is there though.

            # every album you buy in the store is available immediately in the AA interface

            # if you find a song though Google Now you will get directed to the store, but in case the track is available in AA (it will say so) you can open it there through the 'listen' button; it's just one unnecessary extra click

            # although the separate store and AA can be confusing; I believe AA is one of the few streaming services that allow you to easily buy music they don't have the license to and add it to your collection. Try adding or buying an album that Spotify doesn't have..

          • iamnoskcaj

            Actually, although purchasing isn't integrated into the interface, Spotify is the only subscription service I know that lets you merge your personal library with the service. I've wanted Rdio to do this for years. I never liked the Spotify interface, but it may one day pull me over (it's improved of late).

          • Gene Davis

            GPMAA integrates your personal library. And... you can upload 20,000 songs for no charge (even if you don't use GPMAA). The radio features will also integrate your library with their when curating a playlist. Although sometimes I find or hard to distinguish between Google's library and mine...

          • Imre

            As fas as I know, you can only merge your personal library with one local machine or copy local files over to another device in case you're on the same network, right @iamnoskcaj:disqus?

            As @disqus_msYhMrYm5l:disqus notes, GPMAA lets you easily merge uploaded and bought music and let it stream anywhere.

          • iamnoskcaj

            I completely spaced out when replying to @Gene Davis. Yes, GPMAA lets you merge your local/personal library. I use it to sync _my_ music with the little "Music Manager" desktop app across my Android devices. It definitely integrates with the All Access streaming stuff (although I no longer subscribe to their streaming service). I agree, in GPMAA it can be difficult to distinguish between your stuff and theirs, which is probably intentional on Google's part.

            I prefer Rdio, and have subscribed to it for years, in spite of the fact that I can't merge my library with it. I tried out Spotify on a couple occasions, but it's not as flexible as GPMAA is with regards to uploading/merging your personal library. It's really not much of a solution, actually. Eventually I may switch over to GPMAA fulltime so I can access the hundreds of albums I own that are not in streaming services 99% of the time (independent releases from artist sites or through bandcamp, etc. Also illegal art (music composed of unlicensed samples) such as Danger Mouse' Grey Album, Kids & Explosions' Shit Computer and some of GirlTalk's stuff which isn't in streaming either are just a few examples).

            Unfortunately another gripe I have with GPMAA (vs Rdio) is there are no real social features. I really enjoy being tapped into my social network on Rdio to see interesting music float to the top of the crowd. We all become influencers on each other, in an organic way. It's really a great feature. Plus you can also follow artists and labels. As I've been a subscriber of theirs for years, I've talked to them many, many times about integrating personal libraries in with the service, but they cite their social features as the primary reason they'll probably never do it. Essentially they're concerned that if your followers see what you're listening to, and it's from your personal library (that's not in Rdio's catalog) then they won't be able to listen to it, which would go against their social concept (which is quite central to the Rdio experience, to be honest).

            Off-topic rant: I hate saying GPMAA, etc... all the comments here about their names and naming conventions are spot on. Poorly planned, disparate music services that overlap and don't have a unified naming scheme or design.

          • Imre

            Yeah, I agree. It's a trade-off.

            I used Spotify for quite some time and I loved the social features (Spotify is most used in the Netherlands). The uploading/locker feature is more important for me personally, because I hate guessing in which service/location I have this or that track stored.

            The naming is indeed ridiculous and isn't getting any better soon.

          • iamnoskcaj

            I like and dislike how Spotify quarantines your files into the locker. I may have to give it another try to see if it fits with my use. Previously I really disliked the user interface, but they've made some progress in that arena of late.

            That brings up another issue in general regarding music subscription/streaming services. Spotify is widely used all over the world (putting their regional licensing challenges aside, which every streaming company has to deal with). It's very easy to share songs and playlists w/Spotify to people who aren't a paying subscriber. Rdio noticed this and took steps to make it easier (login w/Facebook). It's frustrating as some people don't have any idea what Rdio is (or other streaming services) so they may be less inclined to bother signing in to listen vs a shared Spotify playlist or song. Nevertheless, I'm glad to see sharing with non-paying subscribers is easier nowadays.

      • Cory S

        Agreed, when friends and family ask me what music service I use I just say Google. I'm not going to spout out a mile of trademarks to answer a question.

        • Tim R.

          Same here. I simply say "Google Music" and tell them I pay for the subscription features.

    • BetterWithRoot

      No one knows what it means, but it's provocative...

      No, it's not, it's gross...

      ...It gets the people going!

      • MrGalione973

        Nice

      • http://techdissected.com/ Nick Schiwy

        I hearby declare you the winner of the internet, sir/madam.

      • nex

        Lol. Blades of Glory. Loved that movie!

    • jb

      Its a key to play your google music...

      • whispy_snippet

        The fact that there is discussion about the meaning of the title is a clear sign that the title is shite.

    • Yanksrock1000

      Horrible names are the reason non-geeks will have no idea what this is.

    • CyberPunk

      Maybe this "key" name came after the Googlers thought they wanted something that feels like a "ticket", a "pass". "All Acess" is already long, "all pass" does not help with that. So.. pass = key. I don't think it's that bad. It's has a marketing twist in a way. This "key" is going to "unlock" the largest music streaming collection in the world (wouldn't it?). A "key" feels more vaulable, like the tangible object. When your subscription expires, you lose your "key". :)

      • Mike Harris

        How about Google Backstage?

    • whispy_snippet

      The marketing department behind Google's music endeavors need a swift boot up the arse. First Google Play Music All Access and now this Key nonsense?! What is going on?

      The service itself sounds unbelievable but the name... Just plain shit.

    • Matthew Fry

      I've pretty much learned that it doesn't matter how stupid a product sounds. If it becomes popular and ubiquitous, it will eventually sound normal. I never thought the iPad (there's no pad, it's a touchscreen) and the Wii (Wiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!) would sound normal but here we are.

      • thelionk

        I disagree, long product names never become normal. What might happen is a derivative shorter name, either an abbreviation or a diminutive will come out and it will be known as that alternate name ever after.

        Personally, I feel people are just going to call it YouTube Music and Google Music.

        • Matthew Fry

          I didn't think about it from that angle. I was only addressing it from the stupid name angle. You are probably right. Google Music All Access is Google Music to me already.

          • William Thieme

            Google Play* Music All Access ;)

    • Gaukievich

      Google Play Music Key With Access To Music And Music Videos And Remixes And Also Some Other Stuff You Probably Don't Need.

      GPMKWATMAMVARAASOSYPDN. For short.

      • WhoIsiLLB

        This tickled my soul. Thank you fellow internet chap.

    • Damodara das

      So... You've got your Google Play. You know, the big umbrella store with Apps, Movies & TV, Music, Books, Newsstand, and Devices.

      Then you've got your Google Play Music. That's the music *purchase* and playback service.

      This Google Play Music *Key* is your 'key' to the door behind which all the music is stored.

    • ddh819

      how bout Youtube Plus or Google Music Plus (instead of all access). Maybe Plus has bad connotations now...

    • imutau

      Should have gone with something simple like Google "M" for media they could then do a whole campaign based on "M". Such a simple and universal thing like a letter that can be used in a bunch of different ways like "More" or "Max". That name (Google Play Music Key) really blows hard.

      Another thing is they really need to simplify Google Play Music's interface. It is more or less unusable compared to Spotify or any current music player out there like Shuttle+ of Jet Audio Plus.

    • John Holmes

      If they simply named it Google Online Pass or something that actually made sense.. it would be better..

  • Mike Gonzalez

    hmmm but aint it like the same service?!
    PS Google please fix the battery drain in the last Play Music update!

    • http://ericravenscraft.kinja.com/ Eric Ravenscraft

      Which is why it's not an additional charge on top of the existing All Access subscription. It's the same charge for both.

      So, yes. It's the same service. Duh.

  • Тарас Мукин

    I hope there will come some free features from this symbiosis. I'm really rarely interested in listening to music, unfamiliar for me. And yes, I'm using mostly youtube for this.

  • Fatal1ty_93_RUS

    Meh.... Lame :/

  • Lupe Fiasco

    Dat Name

  • pfmiller

    I hope this doesn't mean being able to listen to YouTube videos in the background is going to be tied to a subscription music service. 90% of the time when I want to just listen to a YouTube video it is not music related.

    • http://www.androidpolice.com/ Artem Russakovskii

      I have a suspicion that this will be the case, just like Offline support will also be tied to it. http://i.imgur.com/GTN0Q9l.jpg

      • Morten Ulveseth

        Ugh. Lets hope not.

        • Justin Swanson

          I hope background audio should not be tied to the subscription. I think offlining content should require some sort of subscription to keep the companies happy

          • pfmiller

            What companies? Most YouTube content doesn't come from the RIAA. Does every YouTuber get to dictate if their app can be played with your screen off or not (Yay! More BS artificial limitations like "This video is not available on mobile"). What about if you look away from the screen or close your eyes? Will they be able to prevent that too?

          • Justin Swanson

            While I was referring to the RIAA (or similar organizations), if what you say is true, then it should be left up to the uploader to dictate the ways their content can be consumed. Streaming via mobile, offline playback, audio-only playback, etc.

            I don't like that Google has to do something to appease the RIAA, it doesn't mean that they don't have to do. the RIAA is still a major player in the music industry so Google has to do something to them happy... as much as we might hate it.

          • psychoace

            Also if they did it with out not just RIAA's approval but approval of Warner, Sony and all music distributors they would be in a world of hurt with legal suits. They wouldn't allow offline support or screen off feature without having a word in on it.

          • ddpacino

            Always hated that "this video is not available on mobile". Why the fuck not?! You posted here to get your shit seen by people, right?? We all know mobile is the future, and nowadays, the sole computing form factor for many people.

      • Gustavo

        Maybe only registered music videos need subscription? You know, record labels are shit when it comes to this

    • http://www.writingabouttech.com/ Silellak

      Considering that the iOS YouTube app has supported background audio for years, this would be a giant bag of bullshit.

      • http://techdissected.com/ Nick Schiwy

        It did but I think that they took it away a while back. Either way, I agree. Giant bag of bullshit.

        • andy_o

          It's weird, cause on iOS you can use Chrome to play background Youtube audio. When you switch to another app, just go to the quick settings and hit play again, the audio will resume.

    • Jake

      This whole scheme seems kind of half-baked. Google is going to have a hard time getting people to pay for music on Youtube where it has always been free. Just by offering background and offline playback, which you can get from a third-party app?

      • Casin

        It's a packaged deal with the Play Music subscription so it's a good deal.

    • Mario E Hdez

      I guess worst case you can continue using viral pop-up app :/

  • clay

    Google Play Music Key All Access Music Subscription

    has a nice ring to it.....

    • Tomáš Petrík

      ...YouTube

    • Luís Felipe

      Unlimited

  • jsachs

    will this subscription include google voice integration in hangouts?

    • http://www.androidpolice.com/ Artem Russakovskii

      And Google Shopping Express. Please let it include GSE.

      • http://AndroidPolice.com/ Liam Spradlin

        Also a self-driving car.

        • imaguest

          Also a Google Glass, oh wait, thats too expensive.

    • Andrew Loiacono

      that was perfect lol

  • https://plus.google.com/+TomErlandsen/posts?hl=en Tom Erlandsen

    I honestly didn't think service naming could get any worse than Google Play Music All Access. Hm.

    • Pseud0logik

      They can call it whatever they want, but I will continue to call it Google Music.

      • AfrodanJ

        I call it Gmusic. Same with Gmaps, Gbooks, Gmail, and Gmovies....may fall apart with Gyoutube tho lol

        • http://mikuia.tv Maxorq

          GYT

        • Khanh

          Introducing new Google check-in service.. G-Spot :D

  • Kyle Owens

    This is awesome. It isn't other service like this on the planet. I already loved All Access but now know I get YouTube videos and concert footage? Awesome stuff.

    • Pierre Gardin

      All Access still doesn't have Metallica and Iron Maiden, and mixes compilation albums with proper albums. Still doesn't have lyrics, whereas Spotify has had synchronized lyrics for karaoke for years.

      • gspida

        pretty sure iron maiden is there minus a few albums

        • Pierre Gardin

          You're right, I confused "My Library" and "All Albums" sections. Gotta get used to it.

  • Nevin Willoughby

    Why not name it Gmusic?

  • Anthony Tyson

    Pointless service and another horrible name by Google

    • http://ericravenscraft.kinja.com/ Eric Ravenscraft

      Yeah, it's not like ANYONE uses YouTube to listen to music.

      Also, nobody uses Facebook to connect with other people, Windows to run programs, or cars to transport themselves from one place to another.

      • Anthony Tyson

        Unless this becomes REQUIRED for any form of music on YouTube I don't see people getting it. If they wanted to listen to music THAT badly they would have already gotten a music subscription of some sorts. I get the whole ad free music videos part. That's great. But the offline/background playback just makes no sense to me at all.

        • Bob Omb

          Background audio for Youtube has been the most requested feature for years.

          • Anthony Tyson

            I know. But that doesn't change my opinion and thoughts on the idea. I get it if maybe you want to stream a podcast live in the background that's only available on YouTube. Sure. But music? Just get a music pass subscription of some sort. Idk. I guess it's just me using my brain to be logical.

          • psychoace

            and if added would cause a big shit storm from music publishers. It would force Vevo to stop posting music videos and the publishers to be more aggressive in taking down music on the site. So obviously they were never going to add the feature for free.

        • Zargh

          The use case for background is when you don't explicitly request something, like when you're linked to a Youtube video/playlist from elsewhere: Google Search, Social media etc. You're no longer locked in the app/forced to scribble down the name and do it manually in another service later.

          What's the point of Google Now when you can just search yourself?

        • http://ericravenscraft.kinja.com/ Eric Ravenscraft

          http://www.androidpolice.com/2013/10/22/apk-teardown-youtube-5-2-27-hallelujah-background-audio-is-finally-coming-to-youtube-for-android/

          http://www.androidpolice.com/2014/08/12/google-continues-to-tease-youtube-offline-playback-in-play-store-screenshots/

          Feel free to read those comments and tell me how "no one" is going to care about these feature.

          Not that evidence will convince you, of course. You personally don't have a need for it, so naturally no one in the world could ever want it, right?

      • andy_o

        Dunno, Mr Awesome Last Name. I think people use youtube to listen to music cause it's right there, and it's free. There are no good alternatives that let you just play the song you like immediately, for free.

        Doesn't mean I agree with Mr Negativity up there either though.

  • tokuiten

    GJ competing with yourself, Google.

    • rg

      That's a good thing, right?

  • Kevin

    Definitely more curious about this service... But that name

  • Justin Foster

    I have to pay for audio only playback? Google, go hang yourself.

    • PiLoT .

      seems rational. your mad theyre pushing you to either use YouTube as a video service or pay to use it as a radio?

      • Damian

        If I am listening to music the last thing is turned on screen draining my battery.

      • Justin Foster

        hmm.....that almost sounds fair enough, but...Google manages android...not iOS. Majority of users can get these features with another app, unless they start to change that as well. That'd just be trollish.

        BTW: PVStar and SuperTube are apps I would recommend to anyone wanting background and screen-off playback.

    • psychoace

      You're mad that you can't use their video service in a way that it wasn't intended? Youtube was not setup to be your personal music player. If they allowed you to have audio only playback they would obviously have to pay all music publishers for the privilage since services like Pandora and Spotify have to pay for that kind of access. What you're doing is pirating music and obviously Google wont support that.

      • pfmiller

        Hello, not all YouTube content is music! Look at something like the AtGoogleTalks channel. That is the perfect example of free content that should be available in the background.

        • psychoace

          That is about the equivalent statement to "torrents are used for linux distribution". How are publishers and distributors handling that? If Google were to allow background playback then the RIAA would pull a lot of content from Youtube and make a bigger legal mess for Google. Google already had to deal with this kind of legal mess before and has compromised a lot to make publishers happy. I doubt they want to fuck that up again.

    • guest

      just use PVSTAR+

      • Justin Foster

        exactly lol

  • nxtiak

    I don't care about YouTube... as long as my Play Music All Access stays at $7.99, I'll be fine to whatever name they change it to.

  • Kareem Ayman

    So, Google is monetizing background/screen-off playback, right?

    Looks like Viral will do.

    • psychoace

      Except Viral right now has a big bug that wont allow you to open the app unless you are feeding it links from outside sources.

      • Kareem Ayman

        I'm unaware of the bug as I haven't used the app in a while (currently rocking a feature phone), but I'm sure the developer will work it out, did you file a bug report?

    • Tony

      Technically this is only for music content videos on YouTube. The fate of non-music content is still unknown. Hopefully in the future release it will include this background/screen-off functionality for all videos, except that if it's music content it'll be behind the pay-wall. But if it's non-music content you can listen to it but with all ads intact. I'd be okay with that.

      • Kareem Ayman

        If that's how they plan to go forward with it, totally fine by me, I listen to a lot of podcasts like ones by Eli the computer guy, would be quite helpful if you could conserve both battery and bandwidth.

  • Phil Oakley

    This is very very clever. If you pay $9.99 a month for one subscription split over Goog;e's two hugely powerful media assets, you get music videos as well as the normal music streaming. They'll have a serious leg up over Spotify and Rdio - plus Apple with the inevitable iTunes streaming service (not iTunes Radio).

  • Kevin Pang

    Well, then I go on using the "normal" YouTube and stick to Spotify. I don't care about ads and offline playback, but music background playback is very important, that's all.

  • humulos

    So they got rid of preloading because they wanted offline video to be part of a paid service?

    Son of a bitch!

  • Aldrin Tauro

    Why not just call it "Google Play All"?

  • Daniel Marcinkowski

    So now I have subscription for two music services for just $9,99? That is amazing! :D

  • Nathan Walters

    So, what's the difference between this and All Access? The fact that it's located in the YouTube app?

    • @PigeonFudge

      This is what's confusing me.

    • quick

      Music videos?? That's all I can come up with....

    • Angelo Davis

      I think it has more to do with brand recognition. Most people know what youtube is, not everyone knows what Google Play Music is.

    • Tony

      They talked about it in the article:

      "Of course, one of Music Key's major value propositions is that users will have access not just to official discographies, but to concert footage, covers, and remixes."

      You can also listen to these things while using other apps or while your phone screen is off and in your pocket. Currently if you try to turn off the screen while watching something the YouTube app stops playing.

      What I'm curious about is if you can listen to non-music content videos (such as interviews or standups, just about any other video) in the same way, but with ads intact. That would be a nice update/feature and hopefully not behind a paywall.

  • quick

    Whats the point of this exactly? Music videos? Huh..? who wants to pay $9.99 for that?? This sounds like something that google will get rid of in a year or eventually integrate into google play music all access subscription...

    • Tony

      I think that's what the article already alluded to. If you pay for the new Youtube Music Key service, you also get Google Play Music Key (aka All Access). And supposedly if you already pay for Google Play Music Key (aka All Access) you'll automatically get the new Youtube Music Key service as well.

  • Damian

    So no offline playback for free, what the f.

    • Angelo Davis

      Why would that have been free?

      • pfmiller

        Since when does Google nickle and dime users for basic features? Should we also pay extra to be able to use headphones with our phones?

        • psychoace

          This is something that would have to be negotiated with all the people they have contracts with and Youtubers would have to agree to a new contract in order for this to happen. Also there would likely be an opt in or out option since I'm sure a lot of people who have content like music or movies on Youtube would jump if this option was available.

        • Angelo Davis

          That example makes no sense. You want to use YouTube the way you use Spotify, but you don't want to pay and you don't want to listen to ads.

          • pfmiller

            No I don't. I sometimes want to listen to the countless free, non-musical content videos available on YouTube while I am walking down the street with my phone in my pocket. I pay for a music streaming subscription, that is not what I want from YouTube.

          • Angelo Davis

            it's not free, that content is hosted on the website and that website is funded through ads. If you download the content for offline use you're not getting the ads, so you pay the subscription or go somewhere else. I don't mean that in a confrontational way, just that Google is a business and businesses makes money .

          • pfmiller

            I'm not talking about offline use, I'm talking about just listening. I will listen to an ad if they want.

          • Angelo Davis

            Okay that makes sense, but you were responding to my comment which was responding to a comment about offline playback.

      • humulos

        Because it was free just six months ago! Then they took it away so they could charge us for what we once had for free!

        • Angelo Davis

          The difference between then and now is that before Google would randomly preload videos from your subscriptions. If Google just decided "hey everyone can just download a bunch of music to their phone for free" obviously they would run into trouble. And before you say "what if I don't want to listen to music" they still have a responsibility to stop the system for being abused.

          • humulos

            While I agree with that statement, it doesn't change the fact that they took away what was perfectly fine before. Why can't they have both? Let my videos in my watch later list automatically download, and if I pay I can choose to download music videos. The preloaded videos still required an internet connection to play, which was fine, it was an acceptable method of DRM. I am sure that the offline content of this new system will require no internet connection, just as downloaded content currently in Play Music requires no connection, and that is perfectly acceptable to have to pay for, but why take away something free that had no issues?

          • Angelo Davis

            Again, the previous system was not the same as the new system. You didn't pick what you wanted to save for later, Google pick what to save for later. What's to stop you from putting videos with copyrighted music in your watch later playlist, then listening to that music for free? Look I'm not trying to defend a multi billion dollar company, but you have to think about all the different ways that the movie, TV, music and industry tries to sue Google, not every issue or settlement is made public.

          • humulos

            Totally agree with you, I am just saying, why remove the preloading option altogether if they are not providing a replacement for those of us that used it, as we were expecting? I am perfectly fine with with Google Charging for this new thing, I am not fine with them removing previous functionality and claiming that they had to to make this new thing work.

  • Christian

    Google itself is a whack name but somehow they made it a household and universal name and the same thing will happen with music key!

  • MattB

    As we celebrate mediocrity, all the boys upstairs want to see
    how much you'll pay for what you used to get for free

    -- Tom Petty, "The Last DJ"

  • Omar Al Matar

    Ads? What ads?

  • Zypr3xa

    Will they let me keep my $7.99 price since I signed up from the start???

  • aholsteinson

    "Music Key"...what's the point of that, Google? Why not just YouTube Music and Google Play Music? Imo adding the word "key" serves no other purpose than to make name less marketable and a mouthful to pronounce.

    • miri

      If I'm interpreting this correctly, that is what they're called. "Key" is the name of the subscription, like how Spotify's is called "Premium".

    • Tony

      They need to differentiate between the normal Google Play Music (where you purchase music outright) and the streaming service - Google Play Music All Access (which is apparently being rebranded Google Play Music Key). The "Key" serves to offer this distinction. As for the name "YouTube Music Key", they probably opted to added the additional "Key" in that simply to match the name of the Google Play Music Key name.

  • nside1

    Dang, maybe just Google Music Pass?

  • REALROBLAW

    $10 a month is way, way too expensive!!! For that rate, we could own a copy of an album! These companies are trying to rip off consumers. $1 a week is more reasonable. $120 a year I could buy around 10 of my favorite albums! That could be about $100 songs! How do they justify that?

    • http://AndroidPolice.com/ Liam Spradlin

      Let's assume the average album is 1 hour 15 minutes.You could listen to 10 of your favorite albums in 12.5 hours, which is just over half of a day.

      But let's say you spend just 2 hours listening to music each day and don't repeat albums. You would hear those 10 favorite albums in just a week.

      And you can play those albums (and tons more) as often as you want, plus see concert videos and listen to covers and remixes.

      Of course, paying a subscription isn't the same as owning the album, but it is far faster and more convenient than buying a copy of every new album you might want.

      • REALROBLAW

        True, but I like the Pandora model best. I like the free service and the ad frequency isn't bad. If I didn't have that choice, I would just buy the music. Also with Google trying to do this music service, I wonder if they will get strict on YouTube content that plays songs or music videos. That would make me angry

        • Juan Osvaldo Aviña Carrillo

          Cheap fuck detected ^^^^^
          let me see, minimum wage is like 9/hour, and I'm pretty sure you make more, so I really don't have words for you.....

          • REALROBLAW

            I make more than $30 an hour. Why would you want to pay $120 a year for music? Music used to be free on the radio with ads and a radio station costs more to maintain than a computer. I have several cds and plan on getting more but these streaming services allow people to check out songs that they may otherwise would have skipped and many might buy the albums they like after hearing music they may not have heard so artists make money again. I am not cheap. I just want a fair deal and time makes many forget things that happened in the past that was reasonable and they get sucked into giving more money than the value of the content.

          • primalxconvoy

            Ignorant Feck detected.

            How would you possibly know how much this person earns, if it's comparative to their country or place of residence and how they place value on the service in question?

            Perhaps you have more money than sense?

  • Crístian Deives

    I'm wondering when they'll release Google Play Movies All Access.

  • https://plus.google.com/112767041460502214504 Greg Miernicki

    I doubt Google would register a domain name on anything other than Google Domains.

  • AuroraFlux

    Ugh, god. Using YouTube for music. The hate :/

  • Asanka Amarasinghe

    Hopefully they will roll out the service to more counties with the announcement of this; Otherwise useless for me!

  • Taylor00

    Someone forgot to sticky this.

  • remister

    I know this slightly off topic, but why are you autoplaying all embedded YouTube videos. What have I done wrong?

  • Zak Taccardi

    It would be awesome if when casting Google play music, the appropriate music video is automatically played if available

  • DVMINIXK

    For the love of everything holy, just name it Google Music.

  • black

    $10 is too expensive.

  • Dee Norbert

    Same story region restrictions :|

  • imaguest

    And what about YouTube Movies & TV Key/Google Play Movies & TV Key?.

  • arafsheikh

    Aaaaaaand the domain is gone

  • Jasper van der Meer

    but if this is all brand new and stuff, why isn't it designed according to their new "material design" standards?

    • AbbyZFresh

      In due time. google is working one service at a time.

  • vgergo

    O.k. so what happens to music content creators who made money from ads? Will Google reimburse them for all the "ad-free" traffic (people who pay directly to Google)?

    • psychoace

      They wont be apart of this program then. This is for people with record labels that are in contract with Google.

  • http://www.electronicalmonocle.com dave birney (monoelectron)

    thee names. i liked zune a lot but even that is messed up now. xbox music doesnt have the same ring to it. id much rather google gave it a name that didnt have google in it. a lot of people avoid things with the name google

  • FrillArtist

    Dumb. Dumb. Dumb. I already subscribe to Play Music All Access. If they turn it into YouTube, I'm canceling my subscription and going back to downloading music for free.

    • Luis Alfonso Villaseñor Olvera

      It seems like you'll have both without doing nothing

    • frhow

      Why when you still get Google Play Music but as an added bonus you get Youtube Subscription as well.

    • AbbyZFresh

      Do people like you ever read the article anymore?

      • FrillArtist

        Well, look at past Google products. They have a habit of eventually combining like minded products or killing one of them off. Google Drive/Docs, Google Talk/Hangouts, YouTube/Google Video etc all come to mind. I don't see the point of running two music services unless there is a distinct differentiation between the two that I'm missing. If not, they will likely combine them at some point.

        • Steven J

          IIRC, Hangouts was built as a total replacement for Google talk, and aside from some very edge cases, was a 100% replacement.

  • ToonyTune

    So I guess G-Tunes Unlimited, would sound too much like a certain fruit company, huh?

  • narg

    $10 is $9 too much. It would be one of the most expensive music services available. Bad move, really bad move. Why don't we just kill on-line music altogether instead? Dumb huh?

    • AbbyZFresh

      Ad free services across all devices(not just desktop AdBlock), offline playback, bundled Play Music All Access, and background audio. I say it's worth the price.

      But then again I'm only paying 7.99 for my All Access subscription.

  • Fresh2infinity

    Two services for the price of one?!! I'm all in El GooG

  • Cheetos

    Blackberry can already play youtube in the backround fyi

  • Elaine Leung

    Question is .. Spotify vs YouTube Music Key? :O

  • http://www.youtube.com/AntonPictures Anton Pictures

    I have heard this news on KCRW and is as relevant as taking a liquid every morning. YouTube is free. Take a look: http://www.MovieLoaders.com
    Ads are to be funny, current and engaging. Getting rid of ads for $10 is simply idiotic. Lately YouTube is hiring idiots through nepotism.

  • SHunter

    It simply looks like YouTube Music Key is Music Videos to 20million tracks etc. WHile the Google Play Music Key will be Audio (no video). The latter a simple rebranding/redesign of Google Play Music.

  • https://twitter.com/#!/psychomaniac189 psychomaniac189

    so if we are paying the 8 dollar a month for all access we get the youtube thing also? if this is true thats awesome!

  • frafri

    How many of you will be switching from spotify ?

  • Oliver Bastholm

    But... Do people really listen to music on Youtube?

    • Keith Zubot-Gephart

      Yup. I mean, not me, but tons of average folks do.

    • primalxconvoy

      In not "average" but I do. I use kids' songs for my classes, listen to and watch music videos, etc. In fact, YouTube has become one of the portals where I (sometimes) encounter music that is new to me.

      You were expecting MTV?

  • thespacecowboyx

    Did Sonzga deal close?

    Because in Songza I now see a 'Liked Songs' section. if you click, it takes you to YouTube to play the video. Perhaps the integration has started already?

    http://i.imgur.com/xl5kWgM.jpg

  • gmaninvan

    Really wish Google would just keep it simple.

    Stop with the play branding on everything.

    Google music
    Google books
    Google movies
    Google tv
    Google newsstand

    Then you offer all access with packages for each or bundles for all eventually. Start with music like now then a possible Netflix competitor and an all you can read for books.

    While they are at it, get the g+ branding out of where it doesn't belong.

    Google photos
    Google hangouts

  • Lawrence Lamb

    They need to take the word "play" out of the title. I know it ties it to the Google Play store, but it's just too long and confusing. Google Music Unlimited would get the point across much easier.

  • https://twitter.com/#!/psychomaniac189 psychomaniac189

    I cant wait for this! i hope it means we get more music than in the play store. I dont care about offline play. im more interested in the playing music while screen off on youtube. I hope they intergrate both into one subscription. i would pay the 9.99 for it. i currently pay the 7.99.

  • Wiktor

    If you want to learn more about Youtube Music Key, I invite you to http://youtubemusickey.info