You've probably been hearing a lot about a disease known as ALS in the last few days, and how CEOs of various tech companies are dumping buckets of chilly H2O on themselves in some misguided attempt to cure said ailment.

ALS, by the way, is a condition you're almost definitely already aware of, especially if you're American - it's more commonly known as Lou Gehrig's Disease. ALS is a rebrand by the medical community (and by rebrand, I mean an actual, scientific name), and stands for amyotrophic lateral sclerosis. ALS is the most common of the five known motor neuron diseases affecting humans (around 2 out of every 100,000), and is still very poorly understood. 90% of cases present with no apparent underlying congenital factors, with theories for causes ranging from head injuries, military service, and certain nutrition supplements to contact sports. There is no cure for ALS, and the majority of patients, even with modern care, die within 3 years of diagnosis, and the disease is invariably terminal. It is, quite obviously, a terrible and devastating condition.

Recently, ALS's number one charity, ALSA, heisted a viral social media campaign known as the "Ice Bucket Challenge" that challenged people to either donate some amount of money to charity or dump some ice water on their head. The challenge didn't actually start with ALSA, and it wasn't even about Gehrig's disease until recently. The campaign actually has its roots with a couple of pro athletes who challenged one another to either donate $100 to any charity or dump some ice water on their head. The challenge went viral, with Matt Lauer and Martha Stewart taking the plunge, though not for ALS (Lauer and Stewart were pre-ALSA-ice-gate).

From there, #IBC hit Facebook and found its way to a college athlete suffering from ALS, at which point ALSA hijacked the idea (and I mean that in a totally benign sense). Since then, the likes of Satya Nadella, Sergey Brin and Larry Page, Conan O'Brien, Tim Cook, and everyone's favorite mobile CEO John Legere have taken up the challenge.

John, of course, ever the marketer, took his #UnIceBucketChallenge as an opportunity to call out other US carrier CEOs to do the same. Tim Cook used his to promote Apple's new relationship with Beats by challenging Dr. Dre, as well as its longstanding stake in Disney by passing the torch to CEO Bob Iger. Microsoft's Nadella used his camera time to shill a Microsoft hackathon. Conan at least managed to get a link to ALSA's website in his video. Call me an optimist, but I generally assume these people all donated very significant sums to the ALSA, too - I'm not calling them cheapskates.

However, none of these celebrity videos actually talk about what ALS is, how many people it affects, the prognosis of the disease, the state of current research, or go beyond a simple "hey ALS is a thing that is bad and you should donate to stop it." This brings to mind a somewhat famous "Penn & Teller: Bullshit" bit where the duo get unsuspecting people to sign a petition to ban water. Awareness for awareness' sake is not the same thing as education, and it's not as helpful. An acronym does not evoke the kind of deep suffering a disease can cause, nor does it generate public understanding (and thus, continued support to cure) on a large scale.

It does generate money, though - ALSA has seen its donations nearly quadruple compared to the same 2-week period last year. And like most things socially "in," the organization is almost certainly ready for a steep drop-off once #IceBucketChallenge stops trending en masse. But, for the moment, the limelight is indeed pouring substantial monetary resources onto an organization seeking to cure a truly awful disease that affects tens of thousands with no regard to class, race, or nation. Of course, most of the content generating said limelight is in no way attempting to increase actual understanding of the illness or give a voice to those who suffer from it - it's all about rich people pouring ice water on their heads (and probably donating money), which is then imitated by thousands of not-rich-people (much less likely to donate money) so they can feel good about themselves for no real substantive reason ad nauseam until Courtney Love finally dumps a bucket of ice on her head and we all collectively decide this was kind of dumb and forget about it.

Listen, I get it - motor neuron diseases are crippling and often fatal disorders which desperately need more effective treatments and hopefully, one day, cures or proven preventative care. Donating to ALSA, or any other MND association - like the MNDA or the National MS Society - is something you should do if you feel strongly (even if you don't feel strongly) that these diseases are something you want to help science to understand and treat. I absolutely applaud anyone who donates to these organizations. I also applaud anyone who can do so without putting a video of themselves getting a bucket of utterly irrelevant ice water poured over their heads for all of their social media connections to see. Charity isn't about patting yourself on the back, it's about doing something for a cause you believe in.

And now, back to your regularly scheduled Android programming.

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • SSJwiggy

    The point of the ice bucket challenge is to raise awareness, and in raising awareness there are people that will donate towards finding an ALS cure. Pouring ice water on your head doesn't find a cure, but it has done its job getting the word out. We're here talking about it on an Android news site, right?

    • http://www.androidpolice.com/ David Ruddock

      Raising awareness for the sake of raising awareness, otherwise known on the internet as hashtag activism, is more than anything an excuse for people to "do something" without actually doing anything. Yes, as I point out, this has clearly raised awareness for ALSA, and yielded donations.

      Has it equally raised awareness of what ALS is, its prognosis, and the current state of treatment for the disease? Almost definitely not on the same scale. You have to remember, too, that these people donating very large sums are the exception, not the rule - it's very cool that Tim Cook and Conan O'Brien and friends are cutting checks to ALSA. I'm sure they need the money. It would also be cool if they could, instead of putting funny videos of them getting ice on their heads on the internet, use their standing to educate people about a truly awful disease and explain *why* they should donate, instead of this social media hivemind crap.

      I would not dare argue there is nothing good about this movement. I would argue that that are still, however, things about it which are not helping the cause and which are not helping sufferers of the disease, and the manner in which the campaign is being conducted all but guarantees the awareness will be short-lived, not ongoing. Education makes people aware for life - pouring ice on your heard gets their attention for a couple days.

      • http://www.scottcolbert.com/ ScottColbert

        If only there was some website where you could look up info about ALS. I think you're making a massive assumption that no one who sees the video will ever seek info about it. That says more about your cynicism than it does the videos.

        • sweenish

          You're assuming people will actually bother. Social media "activists" are so lazy. I'll concede that actually getting ice water dumped on your head is much more effort than a retweet or like. But I'm with the article. It's wasted effort with next to no appreciable yield.

          • http://www.scottcolbert.com/ ScottColbert

            Hmm, any facts to back that up?

          • andy_o

            Seriously, even if one out of 100 people who otherwise wouldn't have done anything, learned something, or one out of 1000 donated who wouldn't have otherwise, it's worth some "slacktivist" theater.

        • SSJwiggy

          I wasn't sure what ALS was when I heard about this so I googled it, as you've mentioned. I wouldn't have known it was for Lou Gehrig's disease otherwise.

      • jt2074

        That's why it's called the ice bucket challenge, not the lets learn about ALS challenge. This challenge is not designed to be an outlet to educate. I don't get upset at my car when it doesn't fly.....It's not supposed to. I'm a member of a local and national charity. We've been using the ice bucket challenge for years to motivate each other in between large events that we hold....And it works great. As with most things in life, it is what you make of it. Just don't make it out to be something more than it is, or can be.

        • WORPspeed

          Your car doesn't fly? lol what is this the 80s?


          the icebucket challenge and whatnot helped make this article and probably others like this....so indirectly it is raising awareness even.

          offtopic again:
          does your car fly indirectly? :P

          • MistiXF

            Your car doesn't fly? lol what is this the 80s?

            ...asked the WORPspeed.

          • WORPspeed

            'Worp' is dutch for the past form of 'throw' (as in I *threw* something at you)
            Basically I am moving the speed of a throw :P
            Also, the individual letters O P R W have a more personal meaning that I I rearranged to get to this pun-esque monniker.

            But ot: Yes, cars didn't fly in the 80's, google it! :P

      • WORPspeed

        And how much does awareness for life generate in donations? In lives saved? How many are aware that people in 3rd world countries die every day yet do nothing. 1 funny clip and suddenly wallets spring open.

        It might not be the best way, but I am not sure lifetime awareness serves the victims better in this case

      • http://halljake.com Jake Hall

        This is decidedly NOT raising awareness for the sake of raising awareness - it's awareness for the sake of raising money, which you freely admit it has.

      • Chris Vander Maas

        Part of the donations will go towards education and awareness of ALS. I would rather the education come from someone who knows and understands ALS, than most of the people doing the #IBC, which I have seen many call ASL in the videos. Most people don't even know what ALS stands for, no less how it affects the nerve connections on both ends, do we really want them trying to education people while they pour water over themselves, or wait for the money to be used by someone who knows what they are talking about?

        • Vishnu Vadlamudi

          Just a sincere question, how would knowledge about ALS help the general public? There's no way to prevent or cure this disease. It's not like lung cancer where you can educate people about the perils of cigarette smoking. The only benefit I see is that more people will be donating to the cause which is a good thing for sure though.

      • Brian Utne

        I bet there are a bunch of people out there that know what ALS is now thanks to all these big names/little city nobodies doing this challenge and posting it on social media.
        How entertaining would a video of someone sitting in front of the camera saying,"Hi I'm here to raise awareness for ALS. Okay bye." be?

        Not very.

      • Vishnu Vadlamudi

        As much as I am to finding a cure as its a terrible disease to be suffering from and even more so for their loved ones, I think that most major drug companies are investing plenty to find a cure as they have much to gain from one.

      • thelionk

        Who cares about awareness. The only thing that helps is getting money into research. There isn't even a proper way to test for ALS, let alone cure it. If this is getting more money into research, it's getting the most important thing done, that's about all.

        Obviously, it's nice for people suffering from ALS to have others understand what they go through, that could be another campaign. I still think people who do suffer would prefer it that more research be conducted towards real results, than just empathy of non sufferers.

    • Jared K


    • DavidRuddocksBrowserHistory

      I'm guessing Ruddock hasn't donated a dime to help find a cure for ALS. Yet, he probably feels great about bashing a social media campaign that has resulted in a tremendous increase in funds. The irony is that Ruddock criticizes people who use this to "feel good about themselves," but I can see no other reason for him to bash a successful campaign than trying to project some morally/intellectual superiority compared to the 'plebs' taking part.

  • Stefan PetitFreres

    Whether you like the whole challenge and whether you agree with the morals of people doing this challenge for popularity reasons, it doesn't really matter to me. At the end of the day all I care about is results. This is a very effective way of getting things done. I agree with everything you said David, but the really mean and rational side of me doesn't care about the morals behind it. As messed up as it may sound, I don't really mind how we get to this goal. I just want to get there.

    • tymalo

      The ends do not justify the means.

      • Stefan PetitFreres

        Unfortunately in a case like this one, I'd risk having bad morals with these challenges for the sake of ALS. Also, don't forget that there are people out there who genuinely want to do the video with a pure mind. Just having people like that makes this worth it.

      • Alex

        The ends are millions of dollars for charity that they wouldn't otherwise have. The means are people having a bit of fun.

        So. Um. Ok?

  • bsinc1962

    My take is that if a million people do the ice bucket challenge at a gallon a piece that's a million gallons of drinking water dumped onto the ground. Rather than waste a million gallons of water that drought stricken countries would kill for just donate to the cause and skip the videos. /Rant

    • p4

      just an fyi, water evaporates and comes back to earth in the form of rain .. just saying...

      • bsinc1962

        So people without drinking water should just wait for it to rain and then just tilt their heads back.

        • tymalo

          Holy shit I think you just solved the worlds water crisis problem.

        • p4

          yes .. exactly

      • Adam

        Exactly. It comes back as rain. Not drinking water ready to go in bottles.

        • p4

          actually, you can drink rain water (unless youre in a horribly air-polluted city) .. its standing water you need to worry about

          • sweenish

            I didn't realize that drought stricken areas had plentiful rainfall.

          • p4

            i doubt they are dumping bottles of smartwater on their heads .. my point is, i would be more concerned if they were launching the million gallons of water into space at the sun

          • Grayson

            Now that sounds cool!

          • sweenish

            Neither scenario helps the people in drought stricken areas.

            Just because dumping it on the ground eventually allows it to make its way back to Earth doesn't take away from the fact that it could be used much better.

            It's not like people are actually disagreeing with you on how evaporation works. And you're right. It's probably not smart water. That's beside the point. It's very likely still drinking water. I imagine no one wants to dump non-potable water on themselves.

          • p4

            this stunt would be a lot better if they were using toilet water

      • guest

        fyi water drains into the earth.

        • p4

          fyi water that drains into the earth is added to the water table, it doesnt disappear

    • Bob’s Bilderbergers

      Hahaha If you only knew how much a million gallons of water was. It's basically an insignificant drop in the overall bucket. Go back to your stick hut and drink your tears you hippie

      • bsinc1962

        hippie lol. I'm far from a hippie. My "carbon footprint" would make a hippie puke all over his iphone. Now go back to flipping your burgers.

        • Bob’s Bilderbergers

          Well good for f****** you. When you're gone it'll be like you never existed at all. The most eco-friendly thing you can do for us now is not use any more of our precious oxygen. Thanks

      • Grayson

        Yeah. A 50 meter by 50 meter, 3 meter deep pool would have a million gallons.

    • Jared K

      In Calfironia we're like 12 months away from running out of water apparently. Sooooo

      • bsinc1962

        Yeah but in Bob's world it's just an insignificant drop in the bucket. Maybe he can loan you some.

    • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

      See, the problem is, you could apply that kind of logic to anything and make it sound bad. Sometimes we just need a handful of celebrities to do a thing so the rest of us don't have to. Allow me to demonstrate.

      If a million people jump off of a very tall bridge, it would be terrible.
      But if just one Kardashian... well, you get the idea ;)

  • prometheus1010

    People spend inordinate amounts of time looking at stupid videos on the internet. Feel free to make any judgements on what this says about how many humans choose to use possibly the greatest tool ever created.

    Regardless, people are going to watch stupid videos, so if you can find a way to create something positive out of it I'm all for it.

    Yes, it would be nice if there was something informational involved as well so people could actually learn something.

  • Wilsonian

    The point is that the challenge is more about doing so for social media, to get page views, etc. Oh, and then there's this charity thing. "We're raising awareness for ALS!!" But in reality, you're doing nothing for the disease other than getting money for a charity. Yes, that is great. I'm incredibly happy that it has generated TONS of money for a well-deserving charity. But on the awareness side of things, this has completely failed. Is anyone in this country more aware of ALS because of it? No. I'm going to guess that 75% of adult Americans are already aware that ALS exists and is devastating. This IBC hasn't changed that one bit. But I'm also guessing that of those 75% a very small fraction know anything else about ALS other than that it kills those who acquire it. The author is stating exactly what I've been saying for so long about any "awareness" campaign. They do very little to educate people about the disease or what you can do to help, or where the money that you're donating is actually going. It seems like it's more for people's own personal agenda or to make themselves feel better by being involved in a charitable directive. The purpose of doing something for charity, or to benefit someone else, isn't to make yourself feel better. It's to make others feel better with you getting nothing in return. You don't need to go blasting to your social media, family, friends, etc. "Hey I'm awesome, I did something for charity!!!" Which is basically what the IBC is, in a nutshell.

  • http://k3rnel.net Juan Rodriguez

    This is exactly the kind of reporting websites need to do. Not "Look at this wet-tshirt video" articles.

  • http://www.stevenmattera.com Steven Mattera

    So the first time I actually heard about this is from Google News earlier this week, specifically this article: http://uproxx.com/webculture/2014/08/why-are-people-so-upset-over-the-success-of-the-ice-bucket-challenge/ (Which if you think all this is "hashtag activism" or "Slacktivism" that article breaks it down pretty well.)

    The idea is you will have people spreading the word by dumping water on their heads and then you will have some that will just donate to the charity (you also have the select few that will do both). One spreads awareness and the other advances the research; in the end both advance the cause. Theses videos may not explain what ALS is, but I know when I first read about it the first thing I did was go to Google, searched "ALS", and read the Wikipedia article on it. Also no matter what you think about all of this, it is indeed working because

    a.) we are talking about it here on an Android blog for some reason, which in my opinion IS COMPLETELY off topic and must be a slow news day.

    b.) The ALS Association has seen as much as four time as many donations than normal around this time of year. (According to the Huffington Post)

    • SSDROiD

      "We are talking about it here on an Android blog for some reason, which in my opinion IS COMPLETELY off topic and must be a slow news day"

      To be fair, at least this has the Google CEOs doing the challenge, so it's somewhat remotely (even if by a long-shot) connected to Android. I am probably going to get so much hate for the following, but a few days ago they wrote about Robin Williams' death on Google+. Nothing to do whatsoever with Android or Google, but I give them that post as an exception. They don't cover other celebrity stories or deaths (and shouldn't, let other news sources handle that), so this month has seen some off-topic stuff being posted. That said, I'm not trying to be insensitive, just stating my opinion, even if it is an unpopular one. And RIP Robin Williams.


    Did these subjective remarks need to be posted in the article alongside factual information? Rather than forcing your opinions on your readers, you could post your opinions as a comment, the same way professional editors do, when they post a story about news and place their own personal opinion in the comments? These kinds of stories just annoy me, not because I agree or disagree, but because you are using your position as an editor to front your opinion, blending it into an article and using words to make your own opinion look the best, and not providing us with the neutral facts.

    Even if Android Police isn't supposed to be a professional website, this is still a post about a sensitive topic we do not expect to see here. You can cram your "Nexus for life" thoughts into Nexus-related posts because we are all here for Android (and many Nexus)-related stories (quite frankly I wouldn't even like that, but wouldn't stop reading AP because of it), but this has very little to nothing to do with Android and should be treated in a different manner than normal stories. Facts should always be clearly separated from personal opinions (a paragraph isn't enough to separate).

    Just my thoughts. Feel free to agree or disagree. You can call me an ass, a noob or an idiot, but my thoughts are my thoughts. :)

    EDIT: It's been pointed out to me this is tagged editorial. That makes it better, although not great. I guess I actually have to read the labels for each and every story, then? I always assumed they were only used for people when using bookmarks. I rarely read labels on the Internet because in my online experience, the labels are very boring and rarely given any importance, but I guess I have to from now on...

    • clonecone

      It is tagged editorial and that's exactly what it is.

      • SSDROiD

        Thank you for letting me know. Edited my post slightly to reflect that fact.

      • Adam

        True, but when people visit AP they are landing on the homepage. It is easy to not see a tiny tag that says Editorial. In fact, I never noticed it until now and I enjoy reading AP frequently.

        • clonecone

          That sounds like user error to me.

          • SSDROiD

            In the world of website design, if the user is unable to see a crucial part of the text, it's the designer's fault, not the user. At least that's what my teachers told me numerous times when I went through high school. But I do see many websites employing that guideline, so why shouldn't AP?

        • http://www.scottcolbert.com/ ScottColbert

          That I agree with. I don't know many people who look at the tags. I see no reason not to put editorial in the headline.

    • http://www.scottcolbert.com/ ScottColbert

      It is labeled as an editorial.

      • SSDROiD

        Thanks for the heads up. Edited my post to reflect that fact with a paragraph at the end.

  • MJ

    Over the last couple of days I have seen a lot of videos of black people running from tear gas and their own militarized police and mostly white people dumping ice water over their heads. Welcome to America in 2014!

    • Bob’s Bilderbergers

      You're a racist aren't you...

      • MJ

        I guess you didn't understand the social commentary in my comment...

        • AuroraFlux

          I guess you don't understand proportions and relativity. Your statement could easily be construed as racist because you are taking a tiny "black" population from one area of the country and comparing it to several "white" people on YouTube doing something in a video, and you're making a judgment call about America.

          What you just did is not "social commentary". It's taking two completely incomparable things completely out of context and then trying to compare them.

          • MJ

            I quantified my statement by saying "Over the last couple of days.." and it was meant more as sarcasm but... I could list hundreds of other examples in recent years of common experiences between blacks and whites across the country to expand on my social commentary "thesis".

            But that would be off topic so I will leave with... All whites and blacks have the same experiences and there is no racism. Feel better? That was a rhetorical question FYI. Goodbye and have a good weekend...

          • AuroraFlux

            I dont' care if you could list a million examples. That's not the point here.

            Simple fact; there was no racism or social commentary worth discussing here in this article. What's happening Ferguson has literally NOTHING to do with ALS and some YouTube video. The two incidents you are describing are not comparable in any way.

            I should clarify; I'm not hurt or offended by it. I'm of the opinion that it was a stupid comment.

  • Darkstar72

    My mother was taken by ALS and I had a cynical attitude toward the ice buckets too. That was until the Les Turner organization that we relied on when my mother was stricken reported that donations for this month are almost 4,000% higher than normal. Les Turner funds the Feinberg School of Medicine's studies into ALS. This school was responsible for finding a common target among all forms of ALS. That's the kind of thing that can lead to drugs and treatments. I for one hope you NEVER have to see someone you love deeply decay and die from this horrible disease. In a small way I'm glad that the buckets are gaining social momentum; it does raise awareness. Hopefully it will raise money and lead to a cure or a medical-Pause-button that can stop this horrific disease.

  • aaron

    Welcome to MedPolice!

  • Mitch Martin

    So what EXACTLY is your point?? You want to poo poo a movement that has clearly benefitted the cause in general, because certain people are saying "Hey, look what I did!"? Before retiring, Evleaks would use the same social media to let the world know what the next greatest thing was going to be, all with no care for raising awareness about his own brand? Yeah, right. You can't pick and choose dude. Can't imagine why this offended your senses so much, or your article mine.

    Maybe it's because I'm 52 and you youngsters invent all this cool shit that pretty much create the self-absorbed phenomena you subscribe to every day, and then bitch about how it is used, because....WHY?? I don't fucking get it.

    Also, saying funding will drop back to normal levels after a sharp increase is making an argument for what? Your girlfriend break up with you? Someone call you a wuss for not wanting to ice-bucket yourself? You gotta bash sonething harmless? Sheesh...grow up and write something real, why don't you?

    • Stefan PetitFreres

      Dude, calm down for a sec. This is an editorial. If you are having a bad day, don't take it out on a dude you don't even know.

      • Mitch Martin

        Really? I can be chastised for a harsh rebuttal for something that is near and dear to me personally because I don't know the guy? He clearly doesn't know someone affected by it or he would have stated so I would imagine, so bugger off...YOU don't know ME!

        • Stefan PetitFreres

          Okay. I'm sorry if you took it personally like that, but you must admit you're kind of attacking the author when saying things like, "Your girlfriend break up with you?" In an hour or two you'll laugh about this so please cool off until then.

    • jairus

      Don't get bent out of shape because you forgot to take your Geritol this morning.

  • cy_n_ic

    Finally someone sheds light on what this is about. Stop doing stupid shit and just explain what the hell the deal is. Thanks AP for making me aware of this issue in a manner which is clear as a bucket of ice water.

  • siddude11


  • Adam L.

    If someone donates a large amount to a charity simply for appearances is that so bad? What matters is not your opinion of them or why they are doing it - the most important thing is that someone is receiving help because of it.

    A lot of people like to jump on the famous for their acts of kindness seeming like publicity opportunities. Most probably are. Those same people like to find faults in others as frequently as possible; if it happens to be someone with a lot of money then that is all the better because it somehow validates them. We love to be ones to "crack the case" or expose someone even when it's trivial.

    Don't get me wrong, there are things in the world that need to be exposed/unearthed from secrecy. It's just that sometimes folks want to say they found or noticed something so much that they'll latch onto anything.

    This was all very general^. Not specifically directed at anyone but it came to mind reading some of the comments.

  • oneyedmonkey

    I'm going to start the Boiling Water Challenge, I challenge all of you!

  • Iacobus

    I just want to say that I hate hipsters. There, that felt better.

    I didn't even know they were starting to call it ALS. I've always known it as Lou Gehrig's.

    I appreciate what people are trying to do and all but this will all end up back to the way it was. See: AIDS, cancer, support for our troops, 9/11 charities, etc.

    (For the record, I'm speaking as someone who lost his sister to AIDS, have several members of family in the military (past and present), lost several members of family to cancer. You get the idea.)

    I'm not trying to be mean; just realist. People don't have to prove themselves by dumping a bucket of ice over their heads. Education is enough. Let charity flow from that. Just saying, is all.

    • SSDROiD

      You do have a point, but I'd like to raise a counterargument:

      We get educated in so many things in our society. So many issues it becomes boring and repetitive in the end. It's harsh to say, but it's true (and you said you were a realist) that sometimes, we have to just say "Stop, my mind is full/I have other things to do. I don't care about this." Sometimes, the best way to reach out is doing fun things rather than "Hey, this is important. Please read."

      It depends on the person, what they are doing and if they are willing to learn or not at that moment.

  • ragumaster

    Let me guess you have Sprint , Verizon or at&t and your mad at t-Mobile ... got chu

  • jcoepernicus

    Stick to APK teardowns and android news.

  • Kevin Aaronson

    +1 to article

  • Andres Hernandez

    One of my least favorite articles from Android Police.

    Some people are honestly so uptight. "oh, these people aren't educating anybody, this is not beneficial". Humanity has found a way to bring light to an important issue in a fun and engaging way... And y'all want to bitch about it?

    Does everything have to be so serious? Would you prefer each of these people create an informational video about the disease? I guarantee it will not be nearly as effective.

    If you prefer to just donate, do that.
    If you prefer to spread awareness with an ice bucket challenge, do that.
    If you prefer doing both, do that.

    Sad situations shouldn't always need to be addressed in sad, serious ways... but complaining about it is much worse than all the alternatives.

  • ajerman

    Well, unlike some others, I completely agree and was discussing exactly the same at lunch today with a co-worker. This started as "Dump a bucket of ice water on your head or donate $100 to ALS" and has transformed into "The ice water challenge". I've watched as it's evolved on my social media streams, and half the time now it says nothing about ALS at all. I'm actually curious if I polled a number of friends if they knew what charity this "challenge" is supposed to be raising awareness for. I'd bet a number of them would have no idea, and of those who did know it was for ALS, I'd bet a number of those people have no idea what ALS even is aside from seeing it in the post and remembering 3 letters. It's not that it's not serious and educational, it's that it's viral nature is losing site of the reason it even started.

    A 4x increase in donations, let's be honest, is pretty poor. Absolutely, an increase is an increase, and it's great regardless, but the media increase for ALS compared to a year ago is EXPONENTIAL right now, massively more than 4x. The large majority of this isn't actually generating new donations. So then you ask yourself, is it worth the 4x increase even if it's effectiveness is very low? Sure, I'd say it probably is. It's self promoting and therefore requires no capital to be spent, so any increase is great, but I still think the thing has taken off and the "cause" has been somewhat left in the dust. If everyone who has participated or even seen a video about this had donated even $1, donations would be FAR more than 4x.

    In fact, posts like these are actually quite helpful for challenging people as to whether they actually do know the point and putting a little more focus back onto ALS itself. I don't challenge any of you to dump ice on your heads. I challenge you all to donate at least a dollar right now. Go ahead, what's $1 to you? https://secure2.convio.net/alsa/site/Donation2?df_id=27420&27420.donation=form1

  • kenn kanniff

    "until Courtney Love finally dumps a bucket of ice on her head and we all collectively decide this was kind of dumb" I do not know that chick at all but the joke still worked, genieus.

    Once the 99% will rule the world! Do you get the joke?

  • Deeco

    Someone needs to nominate Artem!

  • FrillArtist

    Irrelevant article to the subject matter of this website.

  • macdaddybuff

    ALS is terminal if you are lucky you last 5 years if extremely lucky. My FIL lasted 3. I don't wish it on anyone. If people want to dump ice over there head and others see that and give. I am all for it. I would love to see people live longer that have this. I know my wife would love to have her dad back. Sorry about being debbie downer but until you see someone go through it you really just can understand what its like.

  • mikebel3

    This is how fundraising works. Hundreds of causes are competing for donation money.and sadly, the best way to encourage donations is to engage donors in new and fun ways. I wouldn't be surprised if they purposely excluded facts about ALS in the campaign because it is way depressing. They are relating ALS to this fun activity and making donating a fun thing to do. That's a very hard thing to do and the marketing campaign did a great job.

  • BizzleC

    For those complaining, and the MORON who wrote this article, due to the effort of all the celebrities/sports stars/famous people, the charity has increased it's donations more than 9x than before (current figure is above $9.4 million). And those stars aren't "dumping a bucket of ice water instead of donating" they are doing both - many of them donating $1000+. This viral campaign is ACTUALLY doing something, but lets go ahead and make fun of it because we think it's dumb.

  • Charles Barnard

    And yet nobody is talking about ALS... About 2 years ago I stopped to talk to a friend I had known all my life, he was my neighbor as well. He was talking strange, almost drunk but did not act like he was. A few weeks later after returning from vacation I stopped by to talk to him, this time he said that he was having a speech problem and he would be seeing a doctor, his speech was really slurred at this point. a few months later he had seen a neurologist, and had also traveled to Boston for a more thorough diagnosis. ALS or I should say Motor Neuron Disease, by this time his speech was almost impossible to understand, yet he was still able to work and go about his life. Three or Four months later his life had progressed to home living in a wheelchair and needing 24 hour care, a few months later he was dead!

    RIP Brian!

  • Ravi Shah

    This f****** article is complete rubbish. the author should be banned for such nonsense.

  • CasperTFG

    Great post. Sums up the liberal approach to life: I care therefore I'm a compassionate and better person than you...oh and let me advertise my caring with a video because I need recognition.

  • HolyFreakingCrap

    I am so sick of this dumb bullshit.

  • Eddie Hooper

    "It does generate money, though - ALSA has seen its donations nearly quadruple compared to the same 2-week period last year."

    Sweet. Gonna go throw a few bucks to ALSA and throw some ice water on my head. Because the ends justify the means.

  • Nosa Jeffery

    I Am Mrs vera, i live in Texas (USA).
    Truthfully, i was tested ALS positive last 3years. I keep on managing the drugs i usually purchase from the health care agency to keep me healthy and strenghtful, i tried all i can too make this disease leave me alone, but unfortunately, it keep on eating up my life, this is what i caused myself, So last few 4days i came in contact with a lively article on the internet on how this Powerful Herbal Healer get her well and healed. So as a patient i knew this will took my life 1 day, and i need to live with other friends and relatives too. So i copied out the Dr samoda the traditional healer's email id: [email protected], and I mailed him immediately, in a little while he mail me back that i was welcome to his temple home wereby all what i seek for are granted. I was please at that time. And i continue with him, he took some few details from me and told me that he shall get back to me as soon as he is through with my work. I was very happy as heard that from him. So Yesterday, as i was just coming from my friends house, Dr samoda called me to go for checkup in the hospital and see his marvelous work that it is now ALS negative, i was very glad to hear that from him, so i quickly rush down to the nearest hospital to found out, only to hear from my hospital doctor called Browning Lewis that i am now ALS NEGATIVE. I jump up at him with the test note, he ask me how does it happen and i recide to him all i went through with Dr samoda. I am now glad, so i am a gentle type of person that need to share this testimonies to everyone who seek for healings, because once you get calm and quiet, so the disease get to finish your life off. So i will advice you contact him today for your healing at the above details: Email ID: [email protected]... CONTACT HIM NOW TO SAVE YOUR LIFE: [email protected] AS HE IS SO POWERFUL AND HELPFUL TO ALL THAT HAVE THIS SICKNESS......,