If you're a Google Shopping Express user, you may have recently received an email requesting that you participate in a survey about the service. Among the questions were many about pricing, including one which displayed the following chart detailing plan pricing options for the quasi-beta delivery system. The survey asks, essentially, if you'd be OK with this sort of cost structure - $90 per year (or $8 a month) for unlimited free "regular" and alcohol deliveries over $15, and $8 per order (rather than per store) of refrigerated goods under $150.


There are many grains of salt to be taken here, though. First, this is merely a proposed structure being presented to people taking a survey - it is hypothetical. Second, the survey itself asks for even more feedback about pricing (would you pay for refrigerated deliveries, etc.) and membership structure (monthly versus annual fee). The graphic above, though, lays out a pretty convincing model for the service - this seems entirely plausible.

The survey also revealed that GSE may soon be stocking fresh produce and refrigerated goods, two items it currently doesn't deliver (alcohol is only available in the SF Bay Area for now, and it launched quietly). Produce would seem to be of the prepackaged variety only - the survey proposed as much, suggesting GSE probably won't go down to your local grocer and pick out a good head of garlic and onions and bag them up for you. I have to assume the same will be true of meat, though one of GSE's big partners is Costco, so I'm holding out hope.

Not much else in the way of future info came from the survey, but these tidbits are certainly tantalizing. Again, though, anything could happen: GSE is pretty young as a product goes, and these changes could never come to be. That said, of the things that could happen, these are now far more likely than most to represent what GSE is going to look like in the months to come.

For now, Google Shopping Express does not actually charge for deliveries. That's because the service has only been around for a short time (less than a year), and current members are all either using a 6-month free trial of the service or, if the trial has expired, paying $5 per delivery per store. (I have to imagine Google has extended the trial for early Bay Area adopters, as I couldn't turn up any accounts of people actually paying for GSE after their trial expired.)

We know Google seems to be planning on spending a lot of money to expand Shopping Express around the US, and given that many early adopters' trials will soon be expiring, annual pricing announcements are probably inevitable before the year is out.

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • Brad


  • http://symbii.com op12

    "I have to imagine Google has extended the trial for early Bay Area adopters"

    I can verify that's true in my case...trial expired in April and I still haven't had to start paying per order or store (living in San Francisco). I like the proposed price structure though, since an end to the free ride is inevitable :)

    • http://turbofool.com Jarrett Lennon Kaufman

      Yep, they make it clear to us (I live in LA) that the free trial will extend month-by-month if they haven't yet finalized a cost structure.

  • Willie D

    I can tell you this, Google already has enough of my information and markets more than enough advertising to me through Gmail, Chrome, Google Search, and my Android device, if they think I am going to PAY THEM for deliveries, and a small fee for being under a threshold cost, then they better think again. I will GLADLY pay Amazon 3x the cost and wait a few days to get my orders rather than have a company use my information and bombard me, then expect me to pay them on top of it. The agreement of Google using our information is that is what pays for us to use their services freely. In fact, if they want me to pay for services, then I want them to stop using my information effective the second they receive payment. Its only fair.

    • http://dooid.com/danielnadeau Daniel Nadeau

      You realize they earn pennies from your day-to-day habits, if anything, right? How many ads do you click on in a day? So realistically... how much money are you giving them? Nothing. How does one monetize a shipping service? One sells the shipping. There is no other way, unless they are to ship you ads. But, that already exists, its called junk mail, and it's earned that name for a reason.

      If you think you're making a statement by paying Amazon 3x the cost, you aren't. You're being naive.

    • IamTheFij

      First off, I've signed up for Prime Fresh and the selection is pretty weak compared to Shopping Express. Google goes to a lot of different stores and you know exactly what quality you're getting if you know the store. Prime looks like the predominantly source from Safeway. (At least here in SF). I'm still looking into Instacart and Good Eggs.

      Second, what do you think Amazon does with your data?

    • cy_n_ic

      A wild self important cock appears...he used rant...its not very effective.

    • joser116

      The ads pay for those web services. They don't pay for the deliveries.

  • https://abrah.am/ Abraham Williams

    I recently purchased some alcohol through GSE and is arrived already chilled.

  • http://turbofool.com Jarrett Lennon Kaufman

    Just filled out the survey. I love the service, but the pricing for refrigerated items, per-order, kind of sinks my interest. The main reason I'd happily pay a membership fee for this great service is to gain access to refrigerated items. I'd stop needing to go to the store at all. But not going to the store isn't worth $7.99 per order for refrigerated orders to me.

    • h4rr4r

      Yeah and it probably means lots of things that should be refrigerated won't be. I do not want my beer sitting in some hot truck for a day.

      • http://turbofool.com Jarrett Lennon Kaufman

        Well, I'm guessing that's the reason for the extra cost. Cold bags, possibly refrigerated truck (I've had them deliver to me out of a Ford Taurus sometimes, so currently they travel in what's handy and not always the official vehicle) which means coordinating that, and adjusting the route to deliver it soonest. I get why it costs more. I just find that that higher per-purchase cost is what will drive me away.

  • Jurk

    $7.99 plus tip
    Not sure if it's worth it.

    • http://www.androidpolice.com/ David Ruddock

      You don't tip GSE drivers. They don't allow it.

      • Jurk

        Then I've been had.

        Still, I don't feel bad about it considering some orders are extra heavy. In fact, my first order consisted of a Costco trip which included 3 cases of 1 liter water bottles. The delivery man was a very tired man in his 60's.

  • Don Gemus

    I never have a grocery trip under $150, so I wouldn't mind. $150 is nothing..maybe half a cart.

  • Thomas’

    Why are eggs 'refrigerated goods'? That's something I've only seen in the US so far.