Sony is boasting its new Xperia C3 as the best smartphone for taking selfies thanks to its wide-angle 5MP front-facing "PROselfie" camera, soft LED flash, and a set of quirky apps. Hey, scoff all you want, but this is a big deal. Selfie is a real word now, and if I have to write about the subject seriously, the least you can do is read this with a straight face.

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Now where was I? Yes, the Xperia C3's capable front shooter is assisted by a number of apps equipped to help owners retouch their photos. There are ten different frames to choose from, along with masks, hats, various eye reflection patterns, and - screw it, just watch the video.

The semi-painful marketing is joined by semi-competent specs. The phone is powered by a 1.2 GHz Snapdragon processor, a disappointing 1GB of RAM, and only 8GB of internal memory (thankfully a microSD card slot is provided). The main camera on the back has 8MP to work with, and on the front we see a 5.5-inch display with a 1280 by 720 resolution. Sony is also producing an Xperia C3 Dual variant, on which there's room for two SIM cards.

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The Xperia C3 will launch in black, white, and mint globally in August 2014, starting with China. Pricing information is not yet available.

Source: Sony