18
Jun
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T-Mobile has just announced their plans for Uncarrier part 5. The first big move of the T-mo's latest effort to shake up the wireless industry is the announcement of Test-Drive, a service through which users can get an iPhone 5S for seven days to take T-Mobile's "data strong" network for, well, a test drive. There's no down-payment, no charge, no nothing. Just get the device, try out the network, and return it at a store when you're done.

The carrier is promoting this new effort under the hashtag #7NightStand, with planned social challenges that "reward "cheaters" for sharing the dirt on the 7-day fling they're having with T-Mobile."

T-Mobile is convinced that users will come away with a yearning to not just "cheat on their carrier," but break away from them entirely, opting for T-Mobile's network, which it says is built on the idea that people primarily use their mobile devices for data now, not phone calls. The service, expected for launch Monday June 23rd, will evidently be limited to one test-drive per year, per household, per credit card.

The second half of the announcement is a set of moves centered around music streaming. Perhaps the biggest move is that T-Mobile plans to allow free music streaming that won't count toward a user's data allotment from select services. This means that even if a user (on an applicable plan) is over their data allotment, they can still stream from a list of common streaming services.

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So far, those services include Pandora, Spotify, Rhapsody, iTunes Radio, Slacker, Milk Music, Beatport, and iHeartRadio. T-Mobile encourages users to vote on future additions to the group of select services at its Free Music Streaming page. As a side note, T-Mobile clarified during the presentation that the services listed are not paying T-Mobile for priority, and there is no commercial relationship between the carrier and the music services.

T-Mobile is also planning on releasing Rhapsody unRadio, a service born of T-Mobile's partnership with Rhapsody that will give users an ad-free experience with unlimited skips and no ads. The service will launch on June 22nd, at $4/month for customers on non-unlimited plans, free for unlimited customers.

T-Mobile (1, 2)

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Taylor00

    Milk Music? Not Google Music? Stupid move, T-Mobile.

    • Justin Foster

      Google music isn't a free service , and Google already has issues with licensing.

      • Freak4Dell

        This isn't making the services free. This is just making them not count against your data limit. You will still need to pay the subscription fee to the service if applicable.

      • polo421

        Streaming your own uploaded music on the Play Music app is absolutely free.

        • Justin Foster

          Ah, true.

    • DrMacinyasha

      Go vote for Google Play Music to get added: http://www.t-mobile.com/offer/free-music-streaming.html

      They're just doing eight services for now, but will add those that get a lot of votes on their site.

    • Kyle Rico

      Geez, entitled much? Go vote for it like the article said you can. You're like a homeless person throwing away donated food because you wanted money for beer and cigarettes.

      • Taylor00

        Why do I have to vote for something when logically it should have been already added from the beginning? Asshole much?

        • cmikeh2

          It's not like T-Mobile can just immediately say I want this data to be ignored from the cap. They need to find out what domains the packets are going to be coming from and then test to make sure that the system doesn't charge for those services. It's not an overnight task. To me, this voting process seems like a method for T-Mobile to prioritize which services to test and verify for the service first.

        • http://www.scottcolbert.com/ ScottColbert

          ...

          • Taylor00

            You sure are very classy for a man in your age.

        • Czr

          Troooolllllll much. Lol ur a joke

        • Martin

          Logically? He is the boss, he decides what to add and what not.. I don't see logic here, only business. :-)

    • cmikeh2

      Edit: link was broken and DrMacinyasha has it going above.

    • Krzysztof Jozwik

      More voting, less crying.

      • Taylor00

        I saw your first post, stop being so redundant.

        • Ian Santopietro

          Chill out. There's different people there who responded to you.

          • Taylor00

            That's none of your goddamn business.

          • Josh Crumley

            You sound mad. Are you mad?

          • Taylor00

            I'm v mad bruh.

          • poor baby….

            It's the internet. It's all our goddamn business.

            Relax, princess.

      • yentrog31

        Technically, I think it was whining.

  • Justin Foster

    Magenta never looked so manly B-)

  • Ted

    Does anyone know if the streaming deal works with the $30 100 minutes pre paid plan?

    • Jephri

      No, these are only available with the simple choice plans or other 50 dollar and above prepaids.

      • http://www.facebook.com/lucyparanormal Daniel Tiberius

        Oh man! I might have to eventually move over if they keep doing cool stuff like this.

        • KlausWillSeeYouNow

          You should right now :-)

      • n0th1ng_r3al

        I've been streaming for 4 hours with no data impact. My alloted gigs haven't budged

        • MichaelE

          With the 30 dollar plan??

          • n0th1ng_r3al

            Yeah.

    • n0th1ng_r3al

      Yes it does work with that plan because i've been streaming for 4 hours and my allotted data hasn't budged.

    • http://www.dastardlyreport.com/ Ryan Joseph

      According to the Q&A on the Music Freedom website: "Music Freedom is available starting June 18th to new and existing customers with a qualified Simple Choice Plan." So I assume it will NOT work with the $30 plan. I'm on that plan, too, so that's kind of a bummer.

    • Steve S

      It says in the article above you can and it for $4 per month... Might be just the $40 + plans. It is included in the 50 60 70 dollar plans...

  • Krzysztof Jozwik

    For those crying that Google isn't on there, looks like it's in first by a mile for next up.
    http://i.imgur.com/16z48gm.png

    • joser116

      Let's keep it number one.

    • ReyMaxwin

      Why do we have to do this! Why not just give us extra data. The only legitimate reason would be to avoid international data egress fees by prioritizing US only music services. Interestingly enough, Radio and Play Music are both known for their vast high quality 320kbps CBR mp3's, which would be a bit more intensive for T-mo, are missing from the list. This is likely just a marketing scheme, the sexiest way to add 3gb to your data plan without disturbing the current pricing models.

      • ReyMaxwin

        While watching the recorded Uncarrier event it occurred to me, they may not have missed Google Play Music All Access Internet Radio Music Delivery Service because they are lazy, but because they were using old data, when the horribly named Google Play Music All Access did not exist. They say its only a matter of white listing and the plan to add a bunch of them, announcing which specifically in three weeks. It appears to be more of a technical deployment barrier than a political one. Ideally this would turn into an open service data header with application ID's allowing easy sign ups for indie streaming services.

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  • Angelo Davis

    Why T-mobile, why couldn't you just add Google Play Music to that list T_T

  • David VanHouse

    I'm on the 70 a month unlimited prepaid, and it's still asking for a monthly fee

    • dontsh00tmesanta

      Um cuz it won't launch until June 22?

      • David VanHouse

        Oh snap

      • Danny Alvarez

        I hope this is the reason why. Notice how when they announced it, they said on the "NEW" unlimited data plans. Hint, the 80$ one, hint. Cause you know, they raised the price by 10$ a few months ago.

  • Cuvis

    This is kind of a cool thing, but it's also very troubling. It's going to be that much harder for a competing music service to get a foothold with T-Mobile customers unless they are similarly blessed, and there's nothing stopping them or other carriers from charging music services (or streaming video services, etc.) for a similar service. Honestly, this feels kind of like a scheme to get people used to a "two-tier" system for internet services.

    • Jephri

      Honestly, this will not affect that many people. How many people run out of data every month and need this to continue to list to music? Very few I would imagine.

  • Evan Anderson

    T-Mobile is on a very fine line with regards to net neutrality with the music announcement.

    • blahmoomoo

      "As a side note, T-Mobile clarified during the presentation that the services listed are not paying T-Mobile for priority, and there is no commercial relationship between the carrier and the music services."

      I don't think net neutrality applies here... especially when they seem to be considering adding other services in the future.

      • Evan Anderson

        They're still treating data differently, which is not neutrality. Money doesn't have to be involved for it to be against the principles of net neutrality

        • Donatom3

          So you'd rather they not offer free music streaming, just to keep to the very strict definition of net neutrality you have?

          • Evan Anderson

            I really don't care what they do, I'm just saying that they're really close violating net neutrality by doing this

          • Duke Skylarper

            First of all there is no net neutrality. The FCC already established that ISP's are allowed to establish fast lanes so... violate what? Also this isn't what net neutrality is even talking about, to violate net neutrality, which isn't a law anyway, means to give a different speed to a specific site. This is just making it not count towards a data bucket, it still is capable of the same speeds as anything else for instance if you already have an unlimited plan.

        • blahmoomoo

          I guess it technically isn't net neutral, but I don't see anything in this special treatment that harms anyone. Except for services not included in this special treatment, but as I said, they seem to be working on that.

          • Evan Anderson

            Therein lies the problem. They can't possibly account for all the services. The voting method makes this even worse. The correct way to go about this, in my opinion, is to include all of the streaming services from the start. Even then there are issues but at least there isn't discrimination among streaming services.

          • ReyMaxwin

            Also, money passing hands isn't the end of the story. Spotify will likely get quite a few new customers because GMusic and Rdio are not supported. It gives them a bad incentitive. Not to mention this hurts streaming from first party radio stations like ah.fm, and centralizes music streaming, killing innovation. What happens when disruptive services like a YouTube Radio or a Turntable rehash comes out, is it still streaming music, or does the album art/video make it notfit the bill, causing no one to use it, because users would have to pay twice. Its a weird slippery slope that could be by raising data caps. Or alternatively, making it easier for third parties join the program, instead of hosting popularity contests where the unpopular gets artificially strangled to death by a catch 22 of, "I can't get customers because they want my data to be free, but I can't get enough votes to make my data free because too few people are willing to pay for extra data to use my app."

        • durr….

          Translation: I'm still going to be pissed about this because "Net Neutrality"!

          It's cool to be angst-ridden.

        • TedPhillips

          like any other dumb pipe vs smart net issue the obvious solution is obvious.

          someone just needs to roll out a 'music' streaming service of acoustically modulated arbitrary data transmissions and get that voted into the system. BOOM, free unlimited data for everyone. ;-)

          create an artificial dynamic of enough import, and someone will eventually exploit it with a well crafted kludge.

    • http://www.androidpolice.com/ Shawn De Cesari

      I know, right. Free data is the worst. This has exactly zero effect on net neutrality. So if you're going to come in here and start on that soap box, allow me to give you fair warning before you do...

      • Finally. Brains! Yay!

        Thank you.

      • Dakota

        If people are complaining about FREE, there really is nothing a company can do to make some people happy.

  • Danny Alvarez

    Yes, but the UnRadio will only be free for customers on the $80 unlimited 4G plan, NOT the $70 plan which about 99.9% of T-Mobile customers are on. Bad move by T-Mobile...

    • http://www.facebook.com/lucyparanormal Daniel Tiberius

      Yeah that $4 is gonna cause mass civil unrest.

      • Danny Alvarez

        They are screwing over 90% of their user base, and more importantly, their loyal customers, which are the ones with the older plans.

        • http://www.facebook.com/lucyparanormal Daniel Tiberius

          Not quite screwing over, you don't have to use UnRadio. We don't even know if it's all that great yet.

          • Danny Alvarez

            I just feel that instead of focusing on making people switch to them, they should focus on rewarding the loyal customers who have stuck with them all this time. "Oh, I've been with you guys for a year and I get nothing, but the guy who switched to you today gets free music streaming."

          • http://www.facebook.com/lucyparanormal Daniel Tiberius

            Ok that makes sense.

          • Freak4Dell

            You're getting the benefit of paying $10 less than the guy who switched today. The $4 price is a way better deal for people who are on the old unlimited plan. The guy that pays $80 is paying the $10 subscription fee, whereas you can simply pay $74 and get the exact same thing he does.

          • Danny Alvarez

            It's just clearly a sleazy move by T-Mobile to get people to switch out of their grandfathered unlimited plans, much like Verizon does.

          • Derp Hurr-Durr

            No-one is going to switch from a $20 unlimitedplan for this.

            The math doesn't work in their favor, even if they sign up for "unRhapsody"...they're still saving $6 over the $30 unlimited crowd.

            Brains, folks. Use 'em.

            Please?

          • Dakota

            Why is it sleazy. Its called business. You do realize once your contract expires, they're under no legal obligation to honor your old plan.

          • Dakota

            They need new customers.. Thats what every carrier does. I'm assuming $4 is cheaper than the regular price. They're trying to convince people to switch so they can turn a profit at some point. But if Sprint buys them, will any of this stay in the future

          • Ryan Chapman

            You realize a year, is only half of a typical contract...They probably haven't made any money off you yet.

        • Do you math?

          *shakes head*

          So users of the $20 unlimited plans are getting screwed over by saving $6 a month over the other folks who want to use that service.

          Yeah...I can see why you're so pissed...

          • Danny Alvarez

            The issue isn't the money, it's the principle of it. I've been with them for over a year and I believe I should get rewarded for such loyalty, not the guy who switched today. That guy should pay $4.

          • Ryan Chapman

            LOL For over a year? I have been with Verizon for about 10 and I have seen nothing but my costs go up and my plans go down, do you think they care I have been with them for 10 years? (PS, as soon as LG G3 comes out, I will be on T-Mobile and they can kiss my ass goodbye)

          • Danny Alvarez

            Yes, but T-Mobile fills their mouth saying they care about their customers, so I call them out on it when they don't.

        • Ryan Chapman

          You mean the users who pay them less money? Are you pissed your Neon doesn't self park as well?

    • Simon Belmont

      I dunno. I'd rather save $10 a month and have the option to pay $4 for the Rhapsody thing (I'm on the grandfathered unlimited 4G LTE data plan).

      Even if I elected to pay the $4, I'm still up $6 a month. I don't see the issue.

      • Danny Alvarez

        The issue is that we are their loyal customers who have been with them for years, so in all logic, we should be the ones getting rewarded for sticking with them for so long, not the guy who joined today.

        • Simon Belmont

          Well. I've actually only been with them for 1 year, but I sort of see what you're trying to say. I guess my point is, they're still a business and they have to entice people with stuff like this. We've gotten other rewards like increases in the hotspot allotment and the international roaming stuff.

          I think it's more aimed at new customers than anything. It sure isn't swaying me into wanting the "new" unlimited 4G LTE plan at $10 more a month.

          • Danny Alvarez

            Funny thing is, we can't even get the "new" plan. When I go to my T-Mobile, it says I have the best plan. Because we do... same damn plan, just $10 difference. They should honor it.

  • Rook HD

    this is awesome. Next add youtube please lol

    • JEMOEDERHEEFTEENSNOR

      This is the first step to kill net neutrality and you love it.

      • Yeah, that’s it…smh

        OHMYGODTHEYREGIVINGUSFREEDATA!!!

        Run to the hills. It's the only solution.

        (please don't bring any internet connected devices with you. Thanks.)

      • Matthew Fry

        As a side note, T-Mobile clarified during the presentation that the services listed are not paying T-Mobile for priority, and there is no commercial relationship between the carrier and the music services.

        • http://tech.gtaero.net/ Navarr Barnier

          While true.. it's still not neutral. It's an interesting thing

  • Silver

    add SoundCloud

    • Dakota

      How about just Google Music. I have my iTunes collection uploaded to Google music but not on my device itself. I stream it that way often in the car or just outdoors

  • Brad

    i... i may do this. I don't want to use an iPhone, but it'll at least give me a feel for whether or not i'll be covered around here...

  • Brad

    I wonder if you go over your cap and get throttled if music still runs at 4g speed

    • kyle smith

      it does

      • kyle smith

        run at 4g speed

  • Dakota

    I guess test drive means just get the phone with out having to transfer your number or that hassle. Samsung needs to offer their device too. They need to rent out a case too. A lot of people are gonna damage it in 7 days

  • nikmcrae

    UnCarrier 5 & 6 = GARBAGE. these moves are absolutely not industry changing in the least. Frustrated with this announcement

    • Kyle

      Create civil disobedience to this "garbage" then. Go protest on the street and throw the money you'd pay for the impact music streaming would have on your data allotment or allotment of people who don't have unlimited data and or unlimited data that isn't throttled. Show your discontent with money. Take it to the streets man. I hope your being sarcastic.

      • nikmcrae

        No... Totally serious. This doesn't stir up the industry at all like all the other UnCarrier moves. It's cool, don't get me wrong, but it's nothing huge

  • Simon Belmont

    Okay, T-Mobile. Well, I'd definitely like to vote on Google Play Music.

    I use that mainly for my music. I hope they add it, even though I'm on unlimited data, anyway.

  • Matthew Fry

    Hahahahaha. I wonder which is going to be next.

  • Mastermind26

    I wonder how that works if you're at your cap and have the data limit cap on, but want to listen.

    Because google play would be awesome!

  • Bélaville

    So how are the musicians and songwriters being payed or is T-mobile just Napstering the music?

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