Update: Here's a video of the full press conference.

We've been hearing about Amazon's potential smartphone for what seems like years, but today it's finally real. At a super-exclusive Amazon event, Jeff Bezos talked about Prime, Kindles, FireTV, customers, some other stuff, and took wraps off of the company's first go at a phone. It is, as you may have guessed, an interesting one. It's packing some rather unique features, as well as top-notch hardware:


  • 4.7" IPS LCD HD display "optimized for one-handed use" – 590 nit brightness, Gorilla Glass
  • Quad core 2.2GHz processor
  • Adreno 330 GPU
  • 2GB RAM
  • 32/64GB storage
  • 13MP f/2.0 rear shooter, OIS – instant access button, even with the screen off
  • Four front-facing cameras for dynamic perspective and a wider field of view
  • Unlimited photo storage (cloud)
  • Dual stereo speakers
  • Ships with non-tangle headphones with flat cable and magnetic buds
  • Glass back
  • Aluminum Buttons
  • Nine-band LTE
  • $199 on-contract, AT&T Only

So yeah, Fire Phone.

This phone features all the goodies you'd expect from an Amazon device – X-Ray, Second Screen, Prime streaming content, Whispersync, Mayday, and the like. It's an Amazon phone designed for Amazon content.

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Fire Phone also has an interesting feature called Firefly: this is essentially Google Goggles, Sound Hound, and the like all in one. It uses the camera to identify items, keep track of them, and then let you purchase them (from Amazon, of course). Same goes for music. Third-party apps can tap into this feature, as well, to create radio stations based on these tracks.

But wait, there's more: it also works with films and shows. The camera can detect what you're watching and provides X-Ray data on not just the show, but the very episode. And, of course, lets you buy it.

It can recognize over 100 million items, and will even provide Wikipedia articles for brands and the like. It recognizes phone numbers and is smart enough to know when it registers a number incorrectly (due to glare and whatnot). Crazy.

Amazon is making available an SDK for Firefly, which will allow third-party app creators to incorporate it into their apps.

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Then there's Fire Phone's interface. Bezos calls it "dynamic perspective," and certain elements of the OS and some applications basically move with you. According to The Verge, this feature updates 60 times per second to keep things sharp and crisp.

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Since Amazon created Fire Phone to basically be used with one-hand, a lot of the navigation can be handled by simply tilting, flicking, or otherwise moving the device. Sounds like this could get pretty confusing, so hopefully there's a way to disable it for users who aren't keen on the feature.

Then there are the Fire Phone's four front facing cameras. Basically these are needed for all the head-tracking stuff packed into the software, which requires two cameras at all times. There are four so any two should be accessible at all times. Also, each one has its own infrared sensor for tracking in the total darkness. In.Freakin.Sane.

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Amazon apparently spent quite a bit of time learning how to track heads, and now its software is so good it can tell the difference between a real head and a fake (or dead) one. That's awesome...but I'm still wondering why my phone needs to know where my head is at all times.

There seem to be lots of little features here and there in FireOS for Fire Phone, as well, but we'll take a closer look at those things in the full review.

Any way, that's Fire Phone...or at least most of it. It will be available exclusively on AT&T for $199 with a two-year contract (or $27/month on NEXT), or $649 for 32GB/$750 for 64GB. It'll be available on July 25th, but is available for pre-order now. Oh, and if you buy it, it comes with a full year of Prime at no added cost. If you're already a Prime member, it'll extend your membership by a year. So you're getting free Prime either way.

Images via The Verge

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • LG G2


  • Zak Taccardi

    4.7" is the perfect form factor. No access to Google's services makes this a no-go for me of course

    • David Margolin

      doubt that will be a problem for long... amazon devices are usually romed and rooted within a few months...

      • Brandon V.

        No, they aren't. Last I checked, they're still unable to get proper custom ROMs onto the HDX tablets.

      • solbin

        Nope, when I was looking into buying an Amazon Fire tablet for my wife I looked into how to get Play Store on there. From what I read that that you could brick the device pretty easily if something goes awry. Even after that, without installing a custom ROM on it, it is extremely easy to lose root privileges.

        People who are wanting to root/rom their devices, Amazon's are not the ones to buy.

      • tttttt

        Then you couldnt use the 4 infared cameras and all the fancy amazon services and 3d stuff which make this phone worth more than the $300 nexus 5. No ones going to root if they paid $700 for this over the htc one or samsung galaxy s5!

    • http://www.about.me/kendallseabury Kendall Seabury

      I mean really, what else did you expect from Amazon?

    • Chris

      It is not the perfect form factor. What if the bezels are huge? What if I want a bigger screen? There is no such thing as "the" perfect form factor...

      • someone755

        Perfect form factor for him. And me.

        • Mike

          .... And me.

          • Ali Bharmal

            ............. And me.

          • Kashmieer

            ...................And me.

            nope. just for fitting in.

          • firesoul453

            I prefer my 5inch screen!

          • Kashmieer

            you ruined it now!

          • firesoul453

            Ah crap I replied to the wrong person

        • ddpacino

          I.... twelfth that?

    • tdurden64111

      For me (5'11"), 4.7"-5.0" is perfect. For my 6'6" brother, it is not. Phones are like clothes in that they aren't one size fits all. Another example is that iPhone sized phones are great for chicks, because they generally have smaller hands.

    • http://robert.aitchison.org raitchison

      Agree, I think the Galaxy SIII (4.8") is pretty close to nirvana as far as form factor. Though I do love the performance of my GS4 even if it's a tiny bit too big.

    • Jacksonxp

      Phone plays on the weaknesses in the other phones ..

  • Akshay Gupta

    X ray? Naice. 😻

  • RSA

    Hope CM can release Cyanogenmod for this :)

    • ScooterG

      That would be a very plain/mundane phone...

      • Guest

        For a very unreasonable price.

  • Michael

    Why not Phire Phone or Fire fone?

  • Pepe


  • LG G2


    • tdurden64111

      Serious or trolling? What about this phone is a "buy" for you over something like the Moto X or LG G3?

      • http://friskychatter.com/ _jsw_

        For me, it's the 3D effect, but it wouldn't be my primary phone. The AT&T exclusive means no-go for me - because it means "contract".

        • Acaa Aca

          i think it's only the $199. the outright purchase of $649 would not make sense to have a contract. sorry, just correct me if i'm wrong since i'm not familiar with US carriers. just speaking to what we have.

          • http://friskychatter.com/ _jsw_

            You're correct - when I made my comment, the non-contract prices hadn't been announced yet.

        • Metoş

          And a fate that matches the other ATT exclusive. Hint: It's by HTC and Facebook.

  • Stephen Diniz

    Yeah.. Pass..

  • Kunal

    Waiting for someone to rip the Instant Video app from this...

    • Nicholas Polydor

      I really hope the Firefly app can be ripped as well, along with the special Kindle app with Immersion Reading. However, given that there has been no success in ripping the latter from the Kindle tablets then I'm not holding out hope :-(

      • solbin

        Since a lot of the information seems to be sent to Amazon's servers for quite a few of these apps, I don't see this happening.

  • http://www.about.me/kendallseabury Kendall Seabury

    "Non tangle".

  • Badouken

    Well they got the name right because looking at it burns my eyes!

  • http://friskychatter.com/ _jsw_

    Well, those four 3D-enabling cameras were pretty blatant in the images we've seen. I'm curious about how they'll work; I'd like to get one of these unlocked and forget about the cellular aspect just to play with the other features. Of course, that's not going to happen.

  • Larry Simpson

    GTFOH Amazon.

  • Chris

    Neat, but optimized for one handed use, with those huge bezels? haha more like Jeff Bezels

    • http://friskychatter.com/ _jsw_

      They're large, but looking at my Moto G (bought during the $50 Verizon Prepaid sale), only the top one is much bigger. The sides are about the same, the bottom is about the same, so... it might not be so bad in reality. Just put a little hat on it to hide the top.

      • Chris

        Haha phone hats. You're onto the next million dollar dumb ass idea.

  • http://www.droid-life.com/ Steve B

    This is DOA.

  • edityershit

    and the like, and the like, and the like. Terrible.

  • gettysburg11s

    Where does it say you have no access to Google Services? Hmm, maybe that's assumed, since the Kindle Fire doesn't.

    • http://friskychatter.com/ _jsw_

      I think it's an exceedingly safe assumption. I'd love to be wrong, though.

    • Guest

      My guess is being a horrendous fork of Android they're not going to get Google certified.

  • Brian Lippman

    How does having 4 cameras constantly tracking where you're looking at the device from not become just a huge battery drain?

    Also, AT&T exclusive, so good job Amazon, you killed your phone before it launched!

    • http://friskychatter.com/ _jsw_

      Yeah, the AT&T exclusive - if true - just ruled me out as a customer. I don't want a contract phone.

    • bozzykid

      Probably the same way the always listening on the Moto X is not a huge battery drain. There are dedicated cores surely being used here.

  • Henrique Persechini

    Didn't apple sue the crap out of samsung because the S2 kinda maybe to some little extent resemble a bit the iphone corner? I wonder if what will they do with this. Or it's just samsung or google that get special treatment?

    • Mayoo

      Wait until the Fire phone sells a lot, then it will attract Apple lawyers.

      • matt

        Just don't hold your breath while waiting.

  • alex

    DOA att and no google services.

    • http://friskychatter.com/ _jsw_

      I can live without Google services, simply because I've got a ton of other devices *with* those. I can't live with the AT&T lockdown.

  • ProductFRED

    Nothing special. Great that it uses an S800/801 (since it has an Adreno 330), but with it becoming an increasingly common chipset in phones, it's barely an advantage. No Google Apps is pretty terrible, though we all knew that was coming.

    Overall this feels more like an iPod Touch that's trying to be an iPhone; it's obviously a media-oriented device, and using it for actual communication seems to be an afterthough. I don't particularly see this selling well. The Kindle Fire works because it's a secondary device. I don't think this is well suited as a primary device.

    • blumpkinator

      from what I understand, you can pretty easily load google apps via side-loading on the kindle fire tablets. Presumably the same would work for the fire phone.

      Not terribly excited about this phone though. The 3d stuff is a neat curiosity; all the other things they demoed are just apps.

      • ProductFRED

        Nope. Many of them require Google services/framework/APIs to run, which require root to install. There's a huge chance the bootloader is locked on this too.

        • Justin W

          It's AT&T we're talking about, the bootloader is locked.

          • ProductFRED

            Not even. Amazon themselves do it on all their Kindle Fire tablets. AT&T will definitely be happy that they don't have to beg them to do it though.

        • blumpkinator

          seemed to work for this guy. he was even too lazy to setup ADB and used es file explorer to do the apk installs.


          Granted, he got errors a few times and there probably are some frameworks that won't work right. But at least he got gmail,chrome, and google play music working.

    • Kylecore

      I think you're right with the media consumption device aspect, although with 2,400mAh battery I don't think you'll be doing a whole lot of it.

  • firesoul453

    Unlimited photo storage? Pictures are easy to take. This will probably be abused.

    • http://friskychatter.com/ _jsw_

      Also, Google Plus has offered that for a while now. 2.1MB limitation (or something like that) for the unlimited storage, but still. Nothing new.

      • firesoul453

        I thought that went towards your 15gb overall google limit

        • Spain vs Chile

          No. Only full size ones do.

          • someone755

            Full size ones? You mean those that are 2.1 MB or above?
            I should totally start using this if that's the case.

          • http://friskychatter.com/ _jsw_

            Yeah - you can say to upload at the 2MB size, and those do *not* count against your limit.

          • Guest

            You keep confusing 2048px on the long end with 2MB.

          • Jaredsutter

            Yeah, full size photos count against your storage allowance, but you can set it to compress the uploads to 2048px tall, which is unlimited.

          • someone755

            Also Spain vs Chile. Lol that nick.

  • Fartem Rusakovski

    No Google services means f*ck off.

  • Nothanksamazon

    Is that google maps

  • someone755

    Make it available here, somebody get AOSP/CM/whatever else than this F-ing Amazon skin and I'm sold.

    • http://friskychatter.com/ _jsw_

      But then you'd lose the 3-D stuff, which really is pretty much the main reason to get it. I mean, unless it's too difficult now for you to buy stuff off Amazon and you need Firefly. ;-) The rest of the hardware is "meh".

      • someone755

        The hardware is nice, and the size is perfect for me.
        I don't care much for the gimmicks, especially so if the thing the phone is running is a completely proprietary fork of Android with no connections to Google.

        • frhow

          If that hardware is nice, why dont you just pick up a MOTO X or MOTO E/G. Unless its for the Amazon content included there is no reason to purchase this phone. There are tons others with the same and better spec for the same price and even some thats off contract and cheaper.

          • someone755

            The Moto X has a chipset way older, and it's not available here, and the other two Moto phones don't meet my 2GB RAM requirement -- if I'm paying 300€, I might as well make a list of things I want on the thing.
            I'm not saying it's not powerful, the Moto X, it's just old. And buying an old chipset poses a risk; the chipset vendor could drop support because of the chipset's age, leaving all stress of updating the Android and kernel version on the OEM. Sony did that once. They did it awesomely, but I was lucky it was Sony.
            I doubt Moto or any other OEM would do that.
            Moving onto "better specs /.../ and cheaper"; show me. Please, show me a 720p -- 4.7" or smaller screen -- phone with 2 GB RAM. I see the Xperia Z1 Compact, but it's over 300€ on carrier here.

  • firesoul453

    Whats the off contract price going to be

    • http://friskychatter.com/ _jsw_

      Let's hope there is one. Rumors are there's an AT&T lock.

      • firesoul453

        ah dang that sucks

      • blumpkinator

        AT&T sells phones off contract. Even if it's locked to ATT you can get cheaper AT&T plans by buying outright/used.

        Also ATT MVNO work with att locked phones.

        • http://friskychatter.com/ _jsw_

          Well... I'm reservedly hopeful, but I'm guessing the purchase options will be contract-only. Perhaps not.

        • http://friskychatter.com/ _jsw_

          AT&T is showing only on-contract (2 year) prices.

  • Brandon Miller

    I'm trying to figure out how the battery isn't going to be drained big time with this phone.

  • Pratik Holla

    199 on contract is pushing it. G3, M8 and S5 all offer heck of a lot more for the same price. This device is highly niche: a person who buys a tons of stuff from amazon, invested heavily in prime videos+music and easily swayed by "cool'' camera swaying features.

    The only real interesting features here are the main camera (Comparison pic with s5 and Iphone was pretty good) and the unlimited photo backups (Full res I assume)

    • http://friskychatter.com/ _jsw_

      I bet that unlimited backup is for reduced-resolution. Maybe not.

  • alessiolarva

    What about battery life? It's my nightmare.

    • http://friskychatter.com/ _jsw_

      Yeah, but if battery life is disappointing, just point the phone at someone's external battery, and then you'll get one in the mail in two days.

  • Taylor00

    What a joke. Lol.

  • RBI411

    So Amazon, the world leader in deals, prices their phone for that much, huh? At least they can pay for their own gravestone.

    • http://twitter.com/phonecount StalkyTheFish

      Yup. The days of $650 phones are coming to an end. I don't think even Apple will be able to get away with that much longer.

      • bozzykid

        Apple is rumored to be raising the price for the upcoming iPhone 6, so I wouldn't bet on it.

    • Craig Trunzo

      This was my thought as well. I was expecting to be able to buy this for like $100 off contract because OMGIWILLBUYSOMUCHMORESTUFFNOW.

      I would have bought it for $100, then just turned it off until someone figured out how to unlock/root it and I can install CM or PA, whatever.

  • http://friskychatter.com/ _jsw_

    And... the 2-year contract requirement kills it for me. Who is going to bet on a new phone OS with a 2 year contract when there are so, so many viable options at or less than that contract price (and approaching it with decent off-contract options)?

    • blumpkinator

      would you STFU about contracts already? The fire phone sells for $649/749 OFF CONTRACT on amazon.com.


      Just click "without a service plan"

      • http://friskychatter.com/ _jsw_

        Thanks for telling me to STFU about pricing that wasn't announced. Anyway, $649 is too much, so, again, not going to get.

        • blumpkinator

          I agree that it's too much. It was just getting annoying seeing you post 10 times about OMG contract.

          Even if it was only being sold via AT&T with contract/next; it will eventually show up on swappa or eBay or numerous other online marketplaces.

          • http://friskychatter.com/ _jsw_

            Well, valid point. I should have known there'd be off-contract pricing. Still, the AT&T lock (on- or off-contract) is a pain. Except to people on AT&T, of course. Maybe I should revisit their family plans.

          • blumpkinator

            I'm an AT&T customer and I'm turned off by the exclusivity and AT&T lock.

            Their new family plans are pretty killer assuming you BYOD. With 3 or more people the numbers make sense. Below that, Gophone is your best bet for full speed AT&T LTE data.

            If your getting 10GB or more of shared data it's $19.19 after taxes [may vary by state? AK pricing] per device. 10GB of data runs $100.

            So 3 phones + 10GB is $157.57 or $52.52 ea with 3.3GB ea [even split]. Compared to $60/mo for gophone with 2GB data.

          • http://friskychatter.com/ _jsw_

            The thing is, it's tough to compete with T-mobile's prices. You can get 5 lines - which I need for my family - for $110 ($50 + $30 + $10 each additional). I pay $130 ($20 more) because I bumped my line to unlimited high-speed data, but all the other lines get 1GB and then start to throttle (but never overage fees)... which is fine for all of the rest of my family. So... a switch to AT&T will cost me. Obviously, this is worthless if you don't have reception where you use your phones; I do.

          • blumpkinator

            Tmobile doesn't care about Alaska. I'd love to give them a try, but they haven't put a single tower in the largest state.

            Meanwhile, AT&T has spent over 40 million dollars building a solid LTE network that covers the most populous parts of Alaska.

            Not that i care at all about cdma carriers; But Sprint also has no towers here. Verizon has erected a handful of LTE only towers. They partner with local companies for the CDMA coverage.

      • Matthew Skalecki

        Initial stories omitted the off-contract price, so I too was confused on whether it would be available off-contract.

        It's sad that they're charging the ridiculous $100 dollar premium to upgrade to 64gb. I hoped the industry was moving on from that.

  • Jephri

    Aluminum buttons?! Ok where can I buy one!

  • Fatal1ty_93_RUS

    Is that a button in the bottom middle of the front of the phone?

  • Justin Foster

    13MP f/2.0 rear shooter ?? Is that typo?

    • NexusKoolaid

      Probably not.

      • Justin Foster

        Wow, lol

  • NexusKoolaid

    Glass back. Ugh.

  • trip


  • hanzawhtet7

    649$ is rip-off for that specs. If you are going to buy it, I recommend you buying another phone.

    • http://trapchan.blogspot.com trapchan

      I'd take G3 over this any day. Hottest phone 2014 ...

      • Gator352

        I would take a Samsung Instinct over this phone....

    • Cuvis

      It's pretty much identical specs to the Nexus 5, in fact, except that the N5 has a higher res screen, a lower res camera, and no face tracking.

      And a 32GB N5 is $400.

      That should tell you how bad the pricing is.

      • DaveTexan

        N5 has a 8MP camera... you can also get a 32GB LG G2 from T-Mobile at $398...with 13MP camera. For a few bucks it can be unlocked...if needed.

  • MeCampbell30

    Is this an android fork or a totally new architecture? I wonder how amazon intends to attact developers.

    • Barath

      No one is going to develop for this crap

  • http://petercast.net Peterson Silva

    I'd really like to know more about this interface, how it works, and why the fuck all this focus on recognizing your head. Sounds very gimmick overload to me but hey, AP, could you explain it to us? Make it happen! =D

  • trip

    Amazon really should have taken all the time and money they
    spent on head tracking and invested it into lowering the price and pairing up
    with someone like Republic Wireless or Straight Talk. AT&T is old news,
    this isn't disruptive; it’s just a walled-garden with a Parallax gimmick. Disappointing from Amazon.

    Maybe Elon Musk
    will get into the phone market after he’s done getting to Mars.

    • Crispin Swickard

      Or even better an unlocked model like Nexus/GPE phones. I imagine they would be able to subsidy things themselves like the Nexus phones, or the Kindle products.

    • blumpkinator

      Doesn't republic wireless use sprint's shitty network?
      Straight talk / net 10 have horrendously throttled speeds.

      AT&T has a very nice LTE network. Unfortunately you can only access it at full speed using gophone or postpay. MVNO are all throttled :(

      • trip

        Yeah, Republic is on Sprint and Straight Talk is throttled, but I really respect what Republic is trying. Straight Talk is just a nice alternative for some. Granted, I run Nexus phones so I can do whatever I want.

        To be honest, I just wanted to see something outside the typical markets -- especially from a company like Amazon that can afford to ruffle feathers and push edges. This is just a nerfed android phone, with a typical carrier, and at prices that you can get other phones with better specs. Worse yet, it's locked in.

        Just disappointed and the parallax effect certainly doesn't change the equation any. It's certainly not a game changer.

        • blumpkinator

          I really don't understand why they needed a carrier launch partner either. Amazon has plenty of retail experience. They should just sell it unlocked on amazon.com. Although from what I can tell a lot [all?] the mobile phones sold on Amazon have the BS carrier tie in where they try to get you to buy in a contract.

          The fire phone should work on straight talk / net 10 since straight talk / net 10 is an AT&T mvno. I've used phones that were ATT sim locked with straight talk in the past.

          • trip

            That's true, you could probably pick it up for $650 and get it working on Straight Talk. I wonder if the services are tried to AT&T internal services though like the iPhone was originally.

            It really should have been unlocked, but I'm guessing Amazon wanted the residual fees from contract sign-ups. I've got a feeling these will be fire-saled out eventually though. I can't think of a single person who would purchase this other than a few people i know that aren't that tech savvy with Kindles, but even then, they've all already got iPhones.

            I just don't see where the market is for this.

          • solbin

            There is market share I think, just not at this price point.

          • trip

            My bad, I should have been more clear; I meant no market for this at the current price point (or carrier selection). I was interested in the device, but not anything near those prices with a 2-year leash to AT&T.

          • http://friskychatter.com/ _jsw_

            "Fire-sale". Good one.

  • Damian

    Of course, nobody gives a damn about battery, the only thing that is fast in today's phones, is speed in which battery is drained.

    • mcnegro

      it drains faster than you can recharge it

  • cy_n_ic

    The fire phone is so hot I got a fever, and the only prescription is more cowbell. And less bezel. And google apps. And no contracts. Screw it just give me a nexus...

  • solbin

    What a massive disappointment... $650 off contract.

  • Michael Loflin

    At least the button at the bottom is rectangular so you can tell it apart from an iPhone.

  • Rook HD

    this is gonna fail big since the iphone is around the corner. They are selling this phone at a premium price which is absurd!! Who buy this over the LG G3??? this should be a "budget" phone with no contract like the nexus

  • RBI411

    If Google is actually killing the Nexus program, Amazon is passing up a golden opportunity. Price the Fire Phone like the Nexii were but put Amazon's money and marketing power behind it and we could have had something really disruptive. Odds are its just as easy to crack open as all of their tablets were. Alas.

    • CPA01

      Uh...no. A huge portion of the Nexus draw was pure Android. With Fire OS, you get the exact opposite of pure Android. Sure they can compete on price, but so can a bunch of closer to stock Android phones.

      Fire OS will never tempt Nexus users because the OS is more locked down than iOS is.

      Nexus users will go for GPE or ROM cheaper devices before moving to a Fire OS. Also, Kindle Fire tablets are not easy to ROM.

      • RBI411

        Perhaps you missed the point where I said it would hopefully be as easily modable as all the other Fires were. What it ships with is irrelevant as long as you can get what you want on it.

        • CPA01

          But if you read XDA, they're having issues with the ROM and keeping the ROM up. The initial cracking of the locked bootloader was a pain in the butt.

          Furthermore, why even bother spending $650 if you're going to ROM it anyways? You can get a G2 for $400 which is a superior phone anyways.

          • RBI411

            The entire premise was predicated on IF it they had priced it competitively/intelligently. Current scenario has it being a steaming pile of garbage. I'm just saying Amazon missed an opportunity here, not that anybody should get this.

  • Arthur Dent

    TERRIBLE pricing. Most likely driven largely by AT&T. Amazon could not have failed harder by making this an AT&T exclusive and going with that pricing.

  • WHO?

    I would get this for my elderly parents if the price was only $99. My parents love the idea of smartphones but i HATE answering questions every 5 minutes for the phones they have. They can call Amazon and bug them as many times as they need to. Also free upload of full quality pics is nice as long as you can share outside of amazon into a mms message. . A dedicated button is also a great feature to look up everything.. Sounds like a phone for the elderly and for the right price they almost had a buyer.

    • guidomus_maximus

      $100 off contract!

    • primalxconvoy

      Good point. The price just make it dead to "smart" phone users on Android and "smartphone" users on ios.

      Who is dumb enough to forego either and buy this...thing?

  • Alessandro Moraes dos Santos

    User Interface are better compared with Android Launcher, and ICons Fire are better too

    Android User Interface, Samsung Tizen, Samsung Touch wiz,Lost Fire Visual Design is beautifull

  • Nathan Fletcher

    Shout out from no contract land, you just screwed us all with that pricing model. Thanks

  • saf1927

    Wait, so there's no global release? Would have liked to play around with one of them.

  • aouniat

    650$ for an HD screen phone in 2014? No way!
    This price is actually the cost of the free Prime membership, and the unlimited storage if I'm not mistaken...

    You know you can buy a Note 3, Lg G2, Oppo find 7a, M8, S5, or Z2 at this price or even less. I can't see where the Fire phone excels at this price.

  • Daniella Baker Serven

    Keep getting the message can't process refresh my browser...anyone else getting that message when trying to buy on Amazon

    • Alfuh

      That's weird because you must be the only one actually trying to buy this thing...

  • DaveTexan

    To me:
    Likes: 9 bands LTE, 720p display, Gorilla 3, same CPU as LG G2, Free Prime, talk time.

    Dislikes: weight(160g!), $650 no contract pricing. no SD card, no replaceable battery.

    Neutral: No Google Play

    For the price, it is better to just get LG G2, which is cheaper from both TMO(398) and ATT(478) or free with ATT on contract, larger display. similar features. Only that Amazon phone has more global LTE support...

    • Nicholas Polydor

      "Dislikes: weight(160g!)"

      Are your hands and pockets made out of paper, @DaveTexan:disqus?!

      • DaveTexan

        For a 4.7 inch phone priced at $650 it is quite heavy. Nexus 4 was only 139g. HTC One (M8) also weighs 160g but it has a metal chassis and a 5 inch display. In a professional review by zdnet one of the cons of M8 is "relatively heavy".

  • Tony Byatt


  • Gator352

    I'm waiting for Apple to key up the lawsuits against Amazon. I mean, the phone is rectangular with rounded edges...even a glass back.

    If Amazon wants you to buy their stuff, buy and watch movies, and listen to music, you would think that they would have put an HDX screen on this at least. But nope....720p. The battery is also a chump. this fone is full of fail.

    • Matthew Fry

      Unless it's interlacing the stereo image, it's 3D 720p which is really 1440p.

      • Gator352

        The price point would point to that but I seriously doubt it.

  • Ryan Behmanesh

    Glass back: fail.

  • quick

    No play store, gimmicky perspective face tracking, expensive pricing, what's the point of this thing?? I would never recommend this phone to anyone just like I would never recommend the "fire" tablets either.

    • Barath

      They're just a troll attempt

  • Matthew Fry

    So no navigation bar, huh? Eeek.

  • John Werner

    Amazon devices live to do one thing...sell Amazon products. They have tried in the past to offer more performance for less and that has been slipping away since they've been under pressure to raise their bottom line. Those last devices such as the Fire HD were ham stringed and not spectacularly priced. Best thing they actually have is the Kindle PaperWhite (and that's if you read a lot electronically). Now, we have another ham stringed product that suppose to be revolutionary because of some 3D perspective thing and unlimited cloud? The new revolution in smartphones is 1080p and beyond (LG gets it) with better battery life and the latest Android OS as close to native as can be had. Anti iPhone Android purists love SD expansion, freedom to access Play Store, and...yes, removable/replaceable batteries. This phone has yesterday's screen size and resolution (not a deal breaker since it's 4.7"), a lockdown against Play Store, non-removable battery, no SD storage, and a horrible price on and especially off contract. Amazon, once a consumer's requiem is now coming off plain greedy. Apple has been able to be greedy because of the world's best hardware and operating system, but for the rest of us Amazon's new phone has "loser" written all over it. Very disappointing!

    • primalxconvoy

      Exactly. Unlimited cloud storage means feck-all when your data plan is capped and/or throttled after reaching a daily and then monthly limit, so that "feature" won't sell well if it is sold in Japan (where companies like DOCOMO charge a premium for "unlimited" data that's restricted to 7gigs and about 1 gig per any three days).

      This phone is an easy pass for power users like me and casual iPhone users.

      Who exactly will buy this?

  • TedPhillips

    bluetooth 3 only is a massive oversight. especially if 2014 holiday season and 2015 continue the wearables trend.

    small size is appreciated though.

  • Metoş

    And we'll be saying goodbye to this carrier exclusive bullshit in no time at all!
    Amazon, why didn't you learn from the HTC First?

    • DaveTexan

      It's really only exclusive in marketing terms.....Or I should say it's ATT exclusive financing. You can buy it unlocked for $650 directly from AMZN and the specs seem to indicate T-Mobile voice and LTE bands are supported. You only save $90+taxes if you buy from ATT for 199 with 2 year contract....not such a great deal. I suspect though ATT could from time to time offer free Amazon Fire phones with a contract in holiday promotions. The full no contract price needs to be $299 to $399 or less to compete against similar phones... Given prior experiences...even a great phone like LG G2 dropped from $600 to $398 on TMO in about 9 months... Nokia 925 is a good phone that cost $500 at release but recently had been selling for $199. We shall see...

  • Andrew

    Does this thing run Android?... post doesn't mention an OS anywhere.

  • 1smartcanerican™

    As soon as this available on T-Mobile, I'll be all over it. No way would I go back to AT&T for any reason!

    • DaveTexan

      You can use it on TMO if you buy it unlocked. However, you will not be able to make monthly payment for the phone...., at least not at this time...I suspect that could change.

  • http://androidhackbr.blogspot.com/ Jonas Henrique (joheraga)

    All is black and yellow, this is not good.

  • Gumpgirl72

    Can I use it with Straight Talk? Does anyone know?