You couldn't swing a dead cat at Mobile World Congress back in February without hitting a smartwatch or a fitness band. (Not that you would want to. Barcelona probably has some kind of municipal ordinance against dead feline hurling.) After teasing us with the companion app, Sony has finally released the Smartband SWR10 in the US. This screenless Bluetooth activity tracker will cost you a C-note on Sony's online store, and it should be showing up at other retailers soon. It was previously sold by just one random Amazon vendor.


The SWR10 is a more passive take on the wearable device, closer to a Fitbit than the Galaxy Gear or Sony's own Smartwatch. While it does collect all the standard fitness information, Sony is more interested in the "LifeLog" features, which track your location, sleep cycle, and more. According to Sony, it "records your physical, social and entertainment activities to set activity goals and monitor progress." I don't know what kind of social or entertainment goals you can quantify for that, but you're free to try. Tapping the primary button will let you "bookmark" the time and location of a special event, which then gets highlighted in the LifeLog app.


swr10-smartband-gallery-01-1240x840-9fcb76d980e2d792178ad269dc515660 swr10-smartband-gallery-02-1240x840-d1a251af9c155cba430a82cdf618dcd4 swr10-smartband-gallery-03-1240x840-1b9a4f812792336b2866213e5bba147e

The Smartband includes a vibration feature for alarms and notifications, and you can control music playback through tapping the primary button or band. At the moment it's available only in black, but Sony is planning to sell multicolored bands eventually, which can be swapped out with the removable core. Unlike Samsung's wearables, the SWR10 will work with Android devices from any manufacturer, but you will need to be running Android 4.4 to install the LifeLog app.

Source: Sony Store

Michael Crider
Michael is a native Texan and a former graphic designer. He's been covering technology in general and Android in particular since 2011. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

  • SusieBartlettedo

    My Uncle
    Riley got an almost new red GMC Canyon just by some parttime working online
    with a laptop. visit their website F­i­s­c­a­l­p­o­s­t­.­C­O­M­

  • Soukthachone

    only got black on sale. will wait for the other colors to go up first.

  • Clint P

    The black one is $89.99 on Amazon right now - with Prime shipping...

  • Nicolas Johnson

    Can I wear it on my leg or upper arm? As sleek at these things are, I don't need a fitness band fashion accessory- is anyone aware of one that is effective at tracking calories burned while not being specifically on my wrist?

    • akellar

      There's a bunch that aren't wrist worn. Fitbit One and Misfit Shine are a couple examples.

  • Rand Paul 2016


  • Kaero

    In Canada, you can get one of these through Rogers for $24.99 if you buy or upgrade to a 2 year contract. They also have a fancy limited edition Brazil 2014 green coloured one.


  • worldclassflame

    No screen no buy sorry Sony you'll have to do better than that

  • JackHoff

    It's been on Amazon for a few weeks already. I've had mine for almost 2 weeks. Works great but the initial pairing takes a while.