While we know that many of you, our readers, have precisely zero interest in Amazon's tablet hardware (and trust me, our analytics show as much!), the prospect of an Amazon smartphone should arouse curiosity even in the most fervent of Android loyalists. In part because, well, there haven't really been any major commercial smartphone launches for devices not running Android, iOS, BBOS, or Windows Phone in a long, long time. And the latter two are still far from major market forces at this point.


Amazon's announcement of a hardware unveil on June 18, then, should get everybody's blood pumping, even if said pumping is dubious and moderately skeptical - the thought of a new smartphone platform entering the fray is interesting. Amazon's smartphone has been rumored for some time now, with a BGR leak back in April allegedly picturing a black-boxed version of the device. BGR's sources claimed that the phone is equipped with a total of six, count 'em, six cameras as part of a 3D user interface that will heavily leverage tracking of the user's face.

The device will almost certainly run some variant of Amazon's Fire OS, derived from Android, and take advantage of the Amazon Appstore for content (which, conveniently, is filled with tons of Android apps with responsive UIs for easy adaptation to smartphones).

You can even sign up to attend the event in Seattle at the link below.


David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • br_hermon

    "and trust me, our analytics show as much!"

    You forgot the rim-shot!


  • jamaall

    Won't your hand cover up at least one of the cameras at all times? Also not sure where they're going with this, I don't know anyone who uses eye tracking on their galaxys, no reason why they'd use something like that here.

    • Marcell LĂ©vai

      They will know which ads you look at, so they can make better ones/show you what you are interested in. It already exists just not at this scale.

    • Sergii Pylypenko

      I imagine five cameras at the top, and one at the bottom looking straight down. If the phone is big, you will hold it by the sides at the bottom, and your palm will not obscure sixth camera.

      On the other hand, I don't think we will be able to do single-shot photosphere-selfies anytime soon, because Amazon will place at 3 of these 6 cameras at the front, to track your eyes.

  • David Spivey

    Parallax effect. IMHO, that is what everyone in the video is doing waving their head around.

  • black

    They are talking about my amazing penis. I showed them this awesome trick and that's the reaction they had.


      Cute and small?

      • karthik nayak

        his name is black

        • RMBRKFLD

          I have eyes.

  • quick

    Can you say gimmick? Parallax effect eye tracking whatever it is... how the hell does that anything for people beyond he first 2 days of owning the phone. Most of them are going to just turn off he feature.

    Reminds me of Samsung's gimmick features... cool for 10 mins then never use it again or turn it off.

    Then its a modified version of android (Fire OS) which, if you compare it to all the other android smartphone manufacturers is the worst and most heavily modified version of Android.. etc....

    I guess it will be cheap or something that's the only way this thing will sell, along with Amazon advertising the hell out of it.

  • David

    "Unveil" is a verb. If you want the gerund, the word is "unveiling."