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Look into the eyes of Ira. He can see into your very being. His hypnotic gaze is scouring your soul, peeling away layers of intellect until only chaos and madness remains. He's like the most terrifying of Lovecraftian horrors, except he's bald and has a five o'clock shadow.


If you've watched any of NVIDIA's trade show keynotes in the last few years, you probably recognize Ira from the company's FaceWorks technical demo. It basically throws insane amounts of programming and graphical processing power at the problem of making realistic human faces in real-time simulations. NVIDIA's first public demo of the Tegra K1 Kepler architecture, codenamed "Logan," included a scaled-down version of the FaceWorks demo running on NIVIDIA's mobile hardware.

Now there's an app in the Play Store that lets you try FaceWorks on your own Tegra K1-powered Android device. Of course that's going to be a little tough, since at the moment there aren't any available at retail, so the app is incompatible with everything. The first Tegra K1 device to be announced was the Xiaomi Mipad, and the tablet is scheduled to go on sale in China (and only China) next month. Xiaomi's promotional video even included a brief clip of the FaceWorks demo.

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This app could have been mistakenly published early by NVIDIA, or maybe they just want an easy way for their developers to download it. Presumably they're working on getting Ira a ticket out of the uncanny valley. The app description says to "Check our Shield.nvidia.com for availability of K1 devices," but so far NVIDIA isn't highlighting any new hardware on the SHIELD page. Here's hoping we get some more wide-reaching Tegra K1 devices soon, so everyone can experience Ira in all his creepiness.

Michael Crider
Michael is a native Texan and a former graphic designer. He's been covering technology in general and Android in particular since 2011. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

  • Fatal1ty_93_RUS

    Isn't Ira a girl name?

    • Josh Hamer
      • HellG

        So many childhood memories haha! dude you won the internet today ^_^

      • Fatal1ty_93_RUS

        Now I gotta watch this movie

    • csgabor

      It can be both,

    • Simon Hurtado

      Ira means anger in spanish

      • GraveUypo

        more like wrath if it's anything like what it means in portuguese.

      • Cat Astrophy

        Now I know where irate comes from

  • Francois Guillemette

    That screenshot is pretty creepy on the main page.

  • renz

    Ira looks best when running using OpenGL 4.4. in CES nvidia did even show how Ira looks with OGL 4.4 vs OGL ES 3.0. right now android only supports up to OGL ES 3.0. how nvidia make android running OGL 4.4?

    • Davendra Kissoon

      Next version of android maybe!! Wink wink!

    • Adrian Meredith

      The next version of android supports opengles 3.1 it'll probably be running that. Apart from that it could easily just run a custom kernel with full ogl support

  • Kylecore

    Maybe a new nexus device with a K1 will be announced at I/O this year :P

    • liga

      That would kick any iShit product ass

  • Kylecore

    I just did the greatest thing possible with this video.
    A fart reel behind it with the video muted!
    If you feel like laughing hit play on the video then open the link below in a new tab, hit play all and skip the first song then enjoy

  • Kevin

    Hopefully this inside the new Android TV

  • agil

    Cant wait to see how games look on tegra k1. So excited.
    They say tegra k1 device have the same graphic quality as ps3 and shitbox 360. Maybe the nVidia shield 2 will use this.

  • deltatux

    Enough of these Snapdragon devices, where's the Tegra devices? Would love to get my hands on Project Denver + Kepler.

  • black

    With such great power in a tablet, there will be so many great responsibilities.

  • Android Developer

    I wish they would allow all kinds of smartphones (even without Tegra chips) to run those apps, so that we could see the difference in how well it works.
    This app works only after you buy a Tegra based smartphone, so the demo doesn't really help you in deciding of buying one (though the video looks impressive) ...

    • renz

      maybe they can work but this demo itself is develop internally for nvidia hardware in the first place (first introduce with GTX Titan). honestly i don't know how the state of mobile gpu are. in dekstop nvidia demo will work on amd hardware and vise versa. even if they run on competitor hardware (mobile) i believe it will limited to OGL ES 3.0 (or 3.1)

  • Guest


  • MxY

    What if it won't come up to your exceptations as usually Nvidia products do?

    • Mkvarner

      Im not impressed until we can see something else than demos.