Google doesn't so much hate Europe as it seems to be woefully indifferent to the plight of Android users in many of those nations who often lack choices in awesome devices. Well, things are looking up for a few more countries today. The Google Play device section is open to users in Norway and Switzerland starting now.
Norwegian Play Store
The Google Play Edition devices are still US-only, but our Norwegian and Swiss friends can now buy the 2013 Nexus 7, Chromecast, and Nexus 5. The Nexus 10 is not included for obvious reasons (it's super-old and Google hates it). None of the more unusual devices like Chromebooks or the Nest are on sale there yet.
Swiss Play Store
If you're planning to pick up the a Google Play device in these countries, it's going to be a little more pricey than in the US. The exchange rates place the 16GB Nexus 5 at over $500 (3200 NOK) in Norway and almost $500 (429 CHF) in Switzerland. The Nexus 7 starts at the equivalent of about $350 (2100 NOK) and $333 (299 CHF). The Chromecast costs the equivalent of roughly $50 to the US price of $35 in both places. You can check the images below for pricing on all the variants and accessories if you're curious.
Pricing for both stores