Update: Both Google and Word Lens declined to comment on the details of the future of the app or acquisition, other than to confirm an acquisition had occurred.
Makers of the exceptionally popular AR translation app Word Lens, Quest Visual, have been acquired by Google, according to the company's website. Quest's tech will be merged into Google's Translate products.
The statement from the company is as follows:
With Word Lens, we've seen the beginnings of what's possible when we harness the power of mobile devices to "see the world in your language."
By joining Google, we can incorporate Quest Visual's technology into Google Translate's broad language coverage and translation capabilities in the future.
As a thank you to everybody who supported us on our journey, we've made both the app and the language packs free to download for a limited time while we transition to Google.
We're looking forward to continuing our work at Google - stay tuned!
While Quest doesn't come right out and say it, the company is pretty strongly implying that the Word Lens app will cease to be at some future point. It's not clear if that future point is when the free promotion ends, or once integration with Google Translate is complete. We've reached out to them for clarification on this matter.
In the meantime, free Word Lens language packs! Go go go!