There it is folks, the Moto E has been announced. We've known about it for a little while thanks to a couple of leaks, one of which even included specs. Today, Motorola held an event in India to officially launch the budget handset, starting it at just 6999 Rupees (about $117 USD). Shortly after the show was over, US pre-orders also went live with a starting price of $129 without contract. The Moto E will ultimately roll out to more than 40 countries over the next few weeks.

2014-05-13 02_13_48-Moto E by Motorola - A Google Company

Also in Hindi, if you prefer.

The video promises a scratch resistant screen, water-resistant splash guard, all-day battery (dependent upon usage habits), customizable shells, and a guarantee of an Android OS upgrade in the future. An important detail is hidden in the small print which specifies that the phone will "receive at least one software update to the current KitKat 4.4.3 operating system." It's likely that Motorola is just legally covering itself in the event that the next major Android version exceeds the capabilities of the Moto E, but let's hope it doesn't come to that.


  • 4.3-inch qHD (540 x 960) 256 PPI display with Corning Gorilla Glass
  • 1.2 GHz dual-core Qualcomm Snapdragon 200 processor
  • 1 GB RAM
  • 4 GB Internal Storage + microSD slot
  • 5 MP camera on the back (no front-side camera)
  • 1980 mAH battery
  • Dual SIM slots supporting 3G (Global GSM version)
  • FM Radio
  • Android 4.4.2 KitKat

The Moto E will only be available in black or white, but customizable shells are also available with an assortment of colors that may vary by market. Sales of the low-cost handset to India will begin at midnight (11:30 AM PDT), exclusively available through Flipkart.com. US pre-orders are already available directly through Motorola.com with an anticipated delivery date between June 3rd - 6th for both the handset and any accessories purchased with it.

With more power and up-to-date software, the Moto E is an attractive bid to emerging and low-income markets. For other regions, Motorola is also kicking off a new promotional site, GoodbyeDumbPhone.com, directed towards encouraging people to give up their aging feature phones in favor of similarly priced smartphones. This strategy turned out to be a massive success for the mid-range Moto X, and it may give Motorola a commanding position in areas that are otherwise limited to very old and off-brand competitors.

Source: Motorola, Motorola Blog

Cody Toombs
Cody is a Software Engineer and Writer with a mildly overwhelming obsession with smartphones and the mobile world. If he’s been pulled away from the computer for any length of time, you might find him talking about cocktails and movies, sometimes resulting in the consumption of both.

  • Debadatta Bose

    Flipkart, not flipcart.

    • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

      woops, fixed

  • Slawootsky

    What does "2:70" in the end of the video mean?

    • Mathew Colburn

      $270 for the Moto X+1?!?!?! Haha j/k. I didn't even notice that but good find. If they're anything like Google it certainly means SOMETHING

      • dude

        On 2 years contract with Verizon it would be.

        No, Moto X+1 will not be that cheap, the build quality and features will reflect that.

  • t-bon3

    Does this have the same camera module as the Moto G?

    • Smallet

      It says "Capture 30fps FWVGA (MP4, H.264, H.263)" meaning
      (854x480). So i guess it isnt the same as Moto G (720p)

  • Jiggy

    "4.4.3 operating system"?

    • Biggs

      "... to the current KitKat 4.4.3 operating system." -Does it mean it will ship with KitKat 4.4.3?

      • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

        Ships with 4.4.2, and it's guaranteed to receive an OTA to 4.4.3. It might get more updates, but there's no guaranty of that.

        • kpkp

          The guarantee is for a major update not a y.y.X update.

          • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

            That's not accurate. In every place where Motorola makes that claim (on the blog, the marketing page, and in the video), it always includes a footnote or fine print that specifically says, "The device will receive at least one software update to bring it up to date with the current KitKat 4.4.3 operating system. "

            Don't get me wrong, I think it would be insane to launch it with 4.4 and not update to 4.5/5.0, but Motorola isn't making any promise to upgrade beyond 4.4.3. Like I said in the post, I'm sure this is just a legal step to cover the company's butt in the event that the Moto E is too under-powered for the next Android release.

          • Steve Williamson

            I would hope not with google working to make android work better with lower spec devices. also im sure they have some inside knowledge on the android development with them being a google company (or was)

          • kpkp

            It, says: "The device will receive at least one software update to the current 4.4.3"

            And in the android central liveblog they said: "We're guaranteeing one major update to the next version of Android".

            I hope they wouldn't be boosting on stage about an 4.4.x update....

          • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

            For now, I'm inclined to trust the multiple printed statements directly from Motorola over words that only appear in a live blog. It's nothing against AC, but it's possible that it was either a misunderstanding by the person at the London event or a mistake by either AC or the presenters. Since the event was for both the Moto E and the Moto G LTE, it's also possible that the guarantee was accidentally implied for both devices.

          • kpkp

            Ok... that the wording is a bit vague.
            BTW: Engadget is also reporting "one major update cycle". We will see.

          • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

            I wouldn't be at all surprised to see Motorola make a clarification (or just silently change the pages and video). In the meantime, I prefer to report it cautiously. After all, if I stated it was going to be a major update, there would be several people complaining and pointing to the very same text.

          • kpkp

            Strategically you are doing it right, there is nothing more scary that the rage of nerds after they find out they wont get an update :)

          • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

            It's really sad how true that is. Last week, some nut was hounding me on G+ over a turn of phrase in an article from a few months ago.

          • Simon Belmont

            Hmm. I wonder if that implies that they know that the next major version of Android will be more resource intensive than KitKat.

            Could it be a veiled hint that we'll see Android 5.0 next? Eh, I'm probably reading too far in between the lines, and besides, Google has been trying to get Android to run well on even low-end devices (something I'm sure they'll continue with future releases).

          • http://turbofool.com Jarrett Lennon Kaufman

            No, it merely implies that they DON'T know whether the next major version of Android will be more resource intensive, so they're hedging their bets.

          • Crafty

            He is probably reaching a bit. But unless Motorola actually spells out what they mean, it's all speculation.

            I do agree that your scenario is probably more plausible. The most simplistic explanation is usually the most likely.

    • Simon Belmont

      Speaking of Android 4.4.3. I wish Google would just push that.

      I know I'm beating a dead horse, but I'm getting really sick of the data drop outs on LTE. Just push it, Google.

    • thartist

      Yes. What? It's been spotted a few times already.

  • David Peterson

    They got the price right considering how they are positioning it.

    Haha remember when everyone thought the iPhone 5c would be made "cheap" for developing countries?

    • Mado

      Even the 8GB version is still too expensive...

      At best, it shows the lack of marketing knowledge.
      At worst, it is kinda insulting to the low-end market.

      • Mozaik

        I know it expensive but when has apple ever said it will be a cheap phone ,don't hate the players hate the game.

        • dude

          No, we hate Apple.

          • Simon Belmont

            But, but, but. It's unapologetically plastic.

            That means it's awesome, right? /s.

          • Mozaik

            Better than Samsung thou.

          • Mozaik

            Okk , its your life.

    • http://www.androidpolice.com/ Shawn De Cesari

      The last time I was in an AT&T store, the rep told me that the iPhone 5C was by far their worst selling smartphone and sales "didn't pick up until we started practically giving them away."

  • Firmino

    Mot E will come with digital TV in Brazil.

    • David Sousa

      Hopefully it won't be another reason to delay updates... cough Galaxy S cough

  • themoto

    Why no mention of the front-facing speakers as a feature? I love that feature! Overall though seems like a really good deal and definitely would make a good backup phone.

  • Kasha

    Additionally, Moto G with LTE and SD Card support is launched (http://motorola-blog.blogspot.in/2014/05/introducing-moto-e-and-moto-g-with-4g-lte.html)

    • tymalo

      Id doesn't say anywhere on the page that the new Moto G has SD card support. Why do people keep saying this.

      • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

        Agreed, that's making me really angry right now. I've spoken with somebody who's held one, and he tells me it does, but Motorola isn't mentioning it in the specs or advertising.

  • http://www.anivision.org/ Christopher Bailey (Xcom923)

    that's interesting but without a front facing camera this is a bust to me. My mom is who I would suggest this to BUT she does hangouts with my son and that wouldn't be possible without a front facing camera. to bad....

    • Walkop

      Moto G…? C'mon, it's still a ridiculously good deal. 😁

  • Jerome Madson

    The Motorola XT890 RAZR, which has ice cream is less than $170 on amazon now, http://amzn.to/1jclANo ... I wonder how cheap this new one will get?

  • Simon Belmont

    Oh, wow. It is a Snapdragon 200. Weird. Qualcomm's website says they only offer quad-core Snapdragon 200 SoCs, which is why I guessed dual-core Snappy 400.

    Oh well, my guess on the qHD screen was correct. It's not $100, but $129 is close. I actually think the Moto G with LTE and SD card support is a bit more interesting. That's a bargain for $229.

    • tymalo

      The new Moto G does not have SD card support.

    • TY

      Whatever, Dual-core A7 > Quad-core A5 all the way. I expect Moto E to perform similarly to the Galaxy Nexus.

      • Simon Belmont

        Yeah. It's dual-core Cortex-A7 cores for the Moto E, which should perform very similarly to the Galaxy Nexus, indeed.

        The quad-core Cortex-A5 would probably perform somewhat close to the Galaxy Nexus' performance, but not quite. They really are a lot less powerful than Cortex A7s, which are closer to the performance of the older Cortex-A9, but with better battery life due to smaller die process.

  • thartist

    Daaaamn, had it had even a VGA front facing camera, i could have recommended it without concern to anyone and their parents instead of stuff like the galaxy fame, trend lite or the 520...but, well, now i can't do it just blindly.
    Nevertheless it's another (semi)win for Moto. Keep paving the way!

    • Simon Belmont

      Do you mean the Nokia Lumia 520? It doesn't have a front facing camera either, you know.

      Frankly, the lack of a FFC isn't a big deal to me. Do you use it a lot?

      • thartist

        Oops. -No, in fact barely anyone does, but you guess no one is gonna be happy that it isn't even there

    • Dario · 753 a.C. .

      i would have preferred a led flash than a front cam to be honest.

  • thartist

    Wow, Moto announced a square tablet? ;)

    • Drago

      Yeah. You mean this?

      The mobile site squished it for some reason. http://i.imgur.com/H7loTeQ.jpg.

      • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

        Oh, weird, it must have taken the tall-ish image and forced it into a square. I'll try to fix it after I finish the next post. Thanks

        • Simon Belmont

          I've noticed that happens on the mobile site once in a while. Your assumption sounds correct.

          It just compresses taller images into something that fits the "card" that the site uses for links to articles. I've always liked the look of AP's mobile site because it reminds me of Google Now cards or the cards for a list of apps in the Google Play Store (I'm sure that wasn't by accident).

      • thartist

        It's the Moto Kin!

  • dude

    This would buy this as a gift but no front facing camera ruin it, otherwise I think it's another affordable gateway to Android.

  • Hrishikesh Bisen


  • Vijay Nlsn Raj
  • EH101

    This with a large sd card might make for a good mp3 player. Hmm.

    • Roh_Mish

      I don't see SDCard in the specs. I may be wrong though.

      • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

        Motorola hasn't posted it in the specs yet, but I've spoken with somebody that has seen it. I'm not sure why the pages haven't been properly updated.

  • Noah Atwi

    If only they would release this or the moto g for virgin mobile :(

  • Tomáš Petrík

    I am wondering which 40 countries that will be...

  • Serge Cebrian

    motorola can become the new nokia on emerging markets!!

  • Henrique Persechini

    well, just in case there is still no official source to mention over sd card presence, it's clearly there in the brasilian moto site

  • Dunkin Donuts

    Making Motorola an exclusive Flipkart only phone was a stroke of genius. Moto G is selling like hotcakes at the moment. Will be expecting the same from the E

  • Deeco

    I'm sorry, but FFC should be a must in this day and age regardless!

  • Cody Shiranai

    Well, the Moto G for Verizon's pre-paid is only $99 in stores like Target (here in the US), so how much would this be? I could probably convince my friend to get this phone regardless and just keep his network.

    • ZeeLobby

      The Verizon prepaid can ONLY be used on Verizon, and ONLY with a prepaid plan. That is how they offer a $200 phone for $99.

  • Cody Shiranai

    "An important detail is hidden in the small print which specifies that
    the phone will "receive at least one software update to the current
    KitKat 4.4.3 operating system." It's likely that Motorola is just
    legally covering itself in the event that the next major Android version
    exceeds the capabilities of the Moto E, but let's hope it doesn't come
    to that."

    Hopefully, by the time that happens, they shouldn't need or be forced to upgrade a low-end phone at a time when ANOTHER updated version of said phone would be out by that point at that price point anyway. If you can't afford to update to another cheap phone and need to hold this one, you probably shouldn't be worrying too much about OS versions.

  • Ricardo A. Fragoso

    OMG... looks like a really good deal for me... But, I'm wondering how much would it cost in Mexico?

  • Carl Williams

    This is pretty similar specs to the ZTE 740 except you can get the 740 for less than $60 at Best Buy.

    • MyLeftNut

      I've never used a Go Phone so excuse my ignorance, but aren't Go Phones and similarly marketed phones tied to a carrier? As in, you don't have to sign a contract but you can't just buy an AT&T Go Phone and throw in a T-Mobile sim?

      • Carl Williams

        I have a T-Mobile Nokia 521 that I had unlocked by T-Mobile for free and I use it on AT&T. AT&T and T-Mobile will unlock your phone, such as a Go Phone, after you meet some basic requirements (3 to 6 months of active service being common). After that, just get a sim card for the carrier you want and off you go.

      • Carl Williams

        Yeah, the phones are tied to a carrier but you are not stopped from unlocking them. Most carriers will give you the unlock code after you have had the phone in good service for a couple of months. There are also plenty of places to buy unlock codes online.

  • Arun Kumar


    whether we need a scratch gaurd for Moto E?? pls assist.

  • Shekhar Kole

    Nice Product