14
Apr
K

Samsung has a press event up its sleeve for later this month, announced via the Samsung Tomorrow blog. As usual, there's not a lot of information contained in the invitation itself: it'll be at the Red Dot Design Museum in Singapore at 11 AM, which will be 11 PM Eastern Time here in the States. The tagline for the event is "Kapture the Moment," complete with intentional spelling mistake.

Samsung-Releases-another-Invitation-Kapture-the-Moment

The zeitgeist is that Sammy will be announcing the second phone in the "Zoom" series, which began with the Galaxy S4 Zoom phone-camera hybrid. Some leaks have indicated that this device will be called the "Galaxy K" instead of the "S5 Zoom," eschewing Samsung's years-long habit of naming everything with an S (and explaining the awkward language in the invite). One unsubstantiated photo appears to be the back of the new device, showing off a point-and-shoot profile, but we haven't seen any more definitive evidence. Rumored specs include a 20 megapixel primary camera sensor, an Exynos 5 processor, 2GB of RAM, and a 4.8" 720p display.

Samsung's strategy of creating dozens of phones every year to satiate every possible market niche seems to be serving them well - they are selling more phones than anyone else, after all - so I wouldn't expect any significant shifts in approach there. We'll surely be seeing some kind of Galaxy Zoom update, K or S5, and probably a "Mini" version of the S5 as well. There's one phone that Samsung may not bring back for another product cycle, the Galaxy S4 Active, if only because that phone's waterproof function has been folded into the primary S5 design.

We'll be covering the Kapture the Moment event, naturally, and there will probably be at least one or two leaks before then.

Source: Samsung Tomorrow

Michael Crider
Michael is a native Texan and a former graphic designer. He's been covering technology in general and Android in particular since 2011. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

  • http://www.tarasmuz.ru/ Taras Lanchev

    I think they spelt "capture" wrong...

    • ather akber

      You spelled spelled wrong ;p

      • http://infotainmentempire.blogspot.com Rob

        While I agree, I think spelt is an acceptable form of the word spelled in Europe/UK. Can someone verify this?

        But spelt is also a type of wheat, so you could say you're right.

        • http://www.tarasmuz.ru/ Taras Lanchev

          I'm from UK and we use spelt. Not sure about US.

  • http://infotainmentempire.blogspot.com Rob

    My initial thought was the K meant for 4K video? Who knows with Samsung and their weird naming conventions/schemes.

    • Yora Nidiot

      ..only weird, if you don't understand it

  • Pedro Fonseca

    Shame on Samsung for stealing our logo from ktz.pt. They didn't asked for it, just copy and altered the logo.

    Shame on you Samsung.

    • Bluewall

      Damn !
      Not exactly the same but... I have to agree with you here.

    • worldclassflame

      You shouldn't be surprised this is what they do best

    • ydobemos

      A sans-serif K is hardly a logo. Besides in their case it seems like a lens is in there instead of a series of lines.

    • Cael

      The K's are completely different, barcodes or not. Way to get that click money.

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  • Sergii Pylypenko

    KDE used that kind of Krap-marketing first, and did that better.

  • Doozy

    Samsung homage to Mortal Kombat!

    and, oh, spelt is correct

  • black

    The 1960s kalled. Here Samung, it's for you.

    • Yora Nidiot

      .. it was iPoop.. they were asking Samsung to come back to the 40's.

  • SuyashSrijan

    Lol Galaxy K(rap).

    • Yora Nidiot

      yeah, your iPoop is so much more .. um... innovative.. yeah, let's go with innovative.. that'll hide your small screen, crappy camera and the 12 icons you can't see from an inch away. move on, Einstein.