Google is enhancing the previously announced app content indexing in mobile search results. This feature was previously only available with a few apps and in limited regions, but now it's going worldwide (for English language content) and includes a bunch of new apps.

goodreads-app-indexing Huffpo-app-indexing

This is tied into Google Play app links in search, but it's a distinct feature. The idea here is that when you search for certain content, Google Search can check the web, but also what's listed inside apps. For example, if you search for a movie, Google might offer to open the IMDB app to the listing for that movie. Looking up a recipe? Google can queue up the matching entry in Allthecooks instantly. Google is essentially correlating a web link with a location inside an app.

Google already had support for deep links in apps like IMDB, Flixter, and Etsy, but now there are 24 new apps. Here's the list Google provided.

500px, AOL, BigOven, Bleacher Report, Booking.com, Eventbrite, Glassdoor, Goodreads, Huffington Post, Merriam-Webster, Pinterest, Realtor.com, Seeking Alpha, TalkAndroid, TheFreeDictionary, The Journal, TripAdvisor, Tumblr, Urbanspoon, Wattpad, Yellow Pages, Zagat, Zappos, and Zillow

Developers have to get on board with support for so-called "deep links," but the documentation is ready to guide them through the process. Those links are then shared with Google so they can be exposed in search results. You should start seeing a lot more of these links when performing mobile searches.

[Google Blog 1, 2; Google Developers]

Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play. http://goo.gl/WQIXBM

  • Raymond Berger

    I have exactly zero of the apps that are supported.

    • NWSD

      I have zero more than you do.

      • Tomáš Petrík

        But I have zero times more!

    • nicereddy

      What about Wikipedia?

  • Marvin Osei

    No Poweramp?? damnit

  • Marvin Osei

    No Poweramp?? damnit

  • Miles

    Clearly they are only supporting the US at the moment.

  • Arsalan Afzal

    Would I be evil in suggesting that this was conveniently release right after Cortana?

    • PhilNelwyn

      It's been released last year.
      It's just expanding now.

      • John

        For most of the earth, it released now.

        • PhilNelwyn

          For most of the earth, Cortana is nothing.

  • Martin

    Off topic: Still no posts about new Vine and FB messenger update.. AP is slow this days, still Spring Break hangover? :D

    • Kostas

      They can be picky about apps you know. They aren't supposed to inform us for every single app that gets an update unless they judge it is important enough.

      • Martin

        Free Wi-Fi calling in FB worldwide I think is very important... And Vine adds messages :-)

  • Asimoalex

    It says tumblr but I see nothing

  • Q

    Look, worldwide, just like that! So it doesnt require a slow painful roll out like these morons do usually.

    • Jason E Perkins

      You know these are just app links, right? This isn't hardware or software that needs government approval to be sold.

  • Akshay Mehta

    Works for me with IMDb and Wikipedia.

  • Adi

    The problem here, is that it's looking at "All apps" section, even if I uninstalled an app long time ago (Wikipedia). Clicking on Open in app link just takes you to the app's play store listing.
    Maybe coz its all being done server side? Would've been much better if it matched the device specific installed apps list.

  • Ivan Martinez

    Every real estate app except redfin :(