Mega-retailer Amazon has scheduled a press event for Wednesday, April 2nd in New York City. The press invitation teases the event with the phrase, "Please join us for an update on our video business from [Amazon Kindle VP] Peter Larsen." A background with a couch and a bowl of popcorn makes it clear that Amazon's sights are set squarely on the living room.


The Verge is fairly certain that the event heralds an Amazon-branded set-top box, a la Roku or Chromecast. That would certainly make sense, given the Amazon game controller we saw earlier this month. Said controller featured Android-style navigation buttons, which also jibes with Amazon's interests in Android as a software and distribution platform for the Kindle Fire series of tablets. Rumors of an Android-powered Amazon Instant Video streaming device for video and other TV-centric services have been circulating around the larger tech world for months, though we emphasize that the aforesaid controller is the only hard evidence we've seen so far.

instant video

Amazon has already made huge pushes towards the television for its Instant Video streaming movie and TV service. Amazon streaming apps are available for a variety of applicable platforms, including Roku, Google TV, various brands of smart TV, and every major game console. (Users can also stream Amazon video on iOS and all Kindle Fire devices, but not regular Android phones and tablets.) A branded streaming device, possibly running Android and selling apps via the Amazon Appstore, would be a relatively easy way for the company to boost its userbase. That's doubly true if it's cheap enough to compete with the increasing number of budget set-top boxes.

And who knows, maybe Amazon will finally make its Instant Video service available to Android useaahahahHAHAHA. No. They're not going to do that.

Source: The Verge

Michael Crider
Michael is a native Texan and a former graphic designer. He's been covering technology in general and Android in particular since 2011. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

  • Guest

    Maybe an Android app? One can hope...

  • Chris Sanner

    really really wish they would. of course I signed up recently so now that they have my money my desires don't count

    • Jacob Gillis

      If you quit Prime, they prorate and give your money back accordingly. Amazon's customer service is spot on mate.

    • Bob G

      I hope it isn't just a usb dongle for people that don't own a console/any other way to stream Amazon videos on their TV.

  • techpunch

    Title says April 2 but first sentence says April 11. But then the invite says April 2. So, I guess a fix is in order?

    • http://thegumshoe.com/ Michael Crider

      whoops, my mind was back on the galaxy s5 root story for a second. Thanks for the spot.

    • DirkBelig

      II is the Roman numeral for 2.

  • Honest Sam

    Even though Microsoft just released Office for Apple, I am brave enough to state that I'll drink my dogs urine if they come out with an Android app.

  • youareme7

    they need to add amazon prime instant video to android proper already, and add chromecast!

    • Bob G

      That'll happen when Michael Bay stops ruining childhood memories.

  • Jesslyn Hendrix

    I hope that they come out with something original and unforeseen because Kindle Fire TV isn't sounding too exciting right now.

    I'm an Amazon groupie, I have 1000's of Kindle books, Amazon music, have purchased quite a few movies and even used a Kindle Fire HD for a time, but even I don't need a new method to get my Amazon VOD over my Roku and Chromecast.

  • Joseph Lee

    That last line was brutal lol

  • Asphyx

    The Big announcement is going to be about Prime Services going Free with Ad Supported content. Not all content will be available but some of the content available on Prime and all of the Amazon Owned and contracted content will be free all be it with Ads

  • Anthony Johnson

    That’s unacceptable thing! Are they trying to say we are
    not able to access it on the regular Android Phone not even on my Google’s Android
    based qi enabled LG Nexus 5 device? iOS users can stream it on regular phones
    and ipad then why not Android users?

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  • Bryan Pizzuti

    I'll stick with Vudu, Netflix, and Google Play Movies, thanks. THEY let me stream to my Android phone and tablet as well as my TV and laptop. I'm not paying for anything I can't stream to anything I might use.