The Rufus Cuff isn't some dinky little bracelet with a tiny processor and a fuzzy LCD watch face, claiming that it's somehow "smart." This Android-powered accessory has higher ambitions. The mere act of strapping it on will take wearers one step closer to becoming a Power Ranger or the pilot of their own Enterprise class starship. Owning one won't make you cool, it will make you powerful.


This cuff still pairs up with your Android device like those other smartwatches out there, but it comes with an LCD screen large enough to handle plenty of tasks on its own. Want a full-size keyboard? You got it, only you won't need it thanks to those voice controls. Want to browse the web, listen to music, check email, do basic math, or manage calendar events? All there.


The Tron-blue interface looks as agile as an in-car touchscreen setup, but the developers promise Google Play access (eh... we'll see). Out of the box, the Rufus Cuff is capable of alerting you if you've left your paired phone lying on a table somewhere, and with its 1000mAh battery and WiFi support, it can run on its own even after a partner device dies. It makes voice and video calls, can handle a splash of water (IPX7 certification), and tastes a little bit like KitKat.


The future is here, and it comes in any highlighter color of your choice. Or, for the more office-prone professionals among us, there's a brown band that's marginally more subdued. Either way, you'll have all the fashion sense of an early 80s middle schooler wearing their dream watch of the new millennium.

Rufus3 Rufus4

This is an Indiegogo project, and $229 is the lowest pledge you can make if you're interested in claiming your piece of sci-fi empowerment when these things start rolling out in September. The project needs $250,000 to make it happen, and there are 33 days left to go. If you want to make Leela proud, look for the link underneath the video below.

The Rufus Cuff - more than a smartwatch. A wrist communicator.

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • Muddy B00ts

    More like the DOOFUS Cuff.

    In all seriousness though, the announcement of Android Wear must have been a punch to the nads for the creators of this thing.

    • Cody Curry

      If we could get Android Wear running on it, or a full version of Android, I'd be interested.

    • punkchobit

      "More like the DOOFUS Cuff."

      That wasn't funny the first site you said that on. I assume it's you cause I hope no one else was stupid enough to come up with that

      • Muddy B00ts

        I never posted that anywhere else. I have only one avatar and occasionally I have original thoughts. I'm sorry to have offended his highness. Maybe you should take a midol or something.

  • Phill_S

    No. Im not even sold on smartwatches, this is something someone in the 80s dreamed we would all be wearing by the 00s.

    • A2theC

      You mean 2015?

  • Marcell Lévai

    Looks dumb and uncomfortable.

  • wideopn11

    Whats the point of strapping on something the size of your phone to your wrist? For that matter I could just duct tape my old Fascinate to my arm and call it a day.

    • Marcell Lévai

      ^ This. It would still look better.

  • BozzyB

    I like the concept - BUT then it must integrate the phone! If I don't need a phone anymore with this on my wrist, I'll get it. Thats what I would call a real smartwatch then.

    • Dark Shroud

      Sounds like you want a Neptune Pine, it can take a sim card.

  • Adam Bickley

    Looks like Leela's Wristlojackimator.

  • LocBox

    na that looks stupid. imagine pulling that out in a bar.

  • flosserelli

    "Dodocase" band? How appropriate. This product is already extinct/obsolete.

  • Asgard

    I already did this when I strapped my GNex to my wrist doing an oracle bell for a Shaman King cosplay, and there are thousands of online tutorials to turn your phone into a peepboy, so I don't entirely see the point on this.

  • Andrew

    I agree with some people here. The device is too large and easily falls into the range of buying a phone with some duct tape or sleeve. The video doesn't make it seem easy for a typical long sleeve shirt to fit over the "Cuff".

    • Pooya Shahidi

      Thats almost "all people here"

  • http://dpashk.com/ Dmitry Pashkevich

    Looks like something Billy Idol would use

  • frafri

    na, fuck this :P
    too big ! what the hell are they thinking?

  • thiazzi

    You.. could just have started that playlist before you put your phone into your bag..

    • godutch

      Yup, and a voice controlled change of playlist is much smarter and easier

  • bse88

    I love these weird actings

  • 01NB

    I see what they did here...

    RIP George Carlin

  • Sinistar83

    IS this named after George Carlin's Rufus character from Bill & Ted movies? I thought he wore something in those movies but I haven't seen them in a while..

  • Matthew Fry

    Where's the picture of Artem's "smartwatch" when you need it... I'm too lazy to look for it.

  • Rickin

    It can only be good to tweak and make fallout cosplays...

  • Evan Jenkins

    Two people have already paid $888 each for a "custom" Rufus. What?

    • nawa

      These are two from Rufus Company.

  • ram

    That product needs a proper designer and engineer combo... A watch can be smart, but it should look like a watch... it should not make u look like an Alien from outer space...

    I guess a arm strap could do better work, by mounting ur phones on ur wrist...costs just $10... yeah...both of them would look ugly in ur wrist...

  • http://www.anivision.org/ Christopher Bailey (Xcom923)

    it's kinda....big. with phones being 5+ in. I don't think I want a watch that is 3in that's a bit much. And I'm usually the last person to not want tech but the person who'd be interested in this has other smart devices that would work better than this. This is pretty much an old smartphone strapped to your wrist.

  • https://plus.google.com/u/0/113679160497089639906/posts Andrea Z.

    so... why I can't just put my galaxy s4 on my wrist?

  • master94

    Probably be easier to tape your smartphone onto your hand.

  • Alex

    I could see the point of this where it might be useful for a particular job (a few come to mind, e.g. warehouse work where you might otherwise be carrying a device around and only have one hand free), but I really don't see myself wearing it in my leisure time, compared to smaller less intrusive devices.

  • John Smith

    Looks more like a Corrections and Law Enforcement monitor... strap it to your ankle and pretend that you're a sex offender...

  • Chris

    I'll be honest...I like it. I realize it's big and kinda thick and you'd like like an idiot...but I look like an idiot with my phone in my face all day anyway. I'd love to be able to type into this thing without having to fish it out of my pocket and put it back. This would be especially helpful at work when I use a lot of alarms. Just keep setting them right there...but yeah I dunno how much I'd pay...maybe $100? haha

    • mehim

      Just a little bit more design, a minnum keyboard and a front facing camera and I'd be sold!

      • Chris

        It looked like it did have a FFC in the video when he was video chatting with someone...maybe not? But yeah, a little thinner (still need more advances in tech) and this thing would be awesome.

  • tdurden64111

    Yeah, no.

  • NOT RahmEmanuel

    Just needs Pong™...

  • Dan

    Great, Bertel. Phil is going to be seriously pissed off that you posted this 6 days early.

  • Raymin Othman

    If this can be made EX proof, then I can see it being deployed for site operators to monitor real time conditioning of their equipment, raising notifications, etc.

  • steelew

    Its what I thought the future would look like a long time ago and I think a larger form factor arm band style device could work. There are other considerations to be made though, like flexibility, water resistance, heat, a way of keeping it off of your skin so you don't have a huge sweat patch/rash, thinner than this form factor, detach-ability, wireless charging... This didn't seem to address any of those concerns and just sort of makes the case for a smart watch or google glass style of device. Oh yeah the price...NOPE!. Just my 2 cents.

  • alfuen00

    It's a nice concept mix it with samsung flexible amoled screen and android watch and voila you have the next advance in weareable, I don't mind if it looks stupid or dumb, I'm sure watches looked dumb for people in 1500 but technology is technology, I'm more in to this than the Google glass thing, in the end I'm sure I'm going to use both hahahaha

  • https://plus.google.com/u/0/113679160497089639906/posts Andrea Z.
  • Claw

    The most interesting thing in this video is that BT smartlock on that dude's front door.

  • Quinton

    I have to say, the nerd in me finds this thing awesome. PipBoy, anyone?

  • ProtoKun7

    Enterprise class?