Our Austrian friends might be in for a surprise the next time they stroll into a local retailer. Google Play gift cards are now live in Austria with no official announcement. The Google support page hasn't even been updated to list Austria yet. That's cool and all, but how about a little heads up next time, Google?

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The cards are showing up in 15€, 25€, and 50€ denominations. Our tipster has successfully purchased one in Spar, an Austrian supermarket. Others are also reporting coming across Google Play gift cards in the wild. If they're not in your corner of Austria, it shouldn't be long.

Google recently rolled out services like music and movies to more countries, so an expansion of gift cards would make sense. Maybe the cards are filtering out to more places at this very moment.

[Thanks, +Sascha Brunner]