The Google Glass team knows that if you're thinking about mounting a computer on your face, you should do it with some style. Today, Google and the Luxottica Group announced a partnership that will see the two companies working together to design stylish and comfortable frames to pair with Google Glass. This follows the the Glass team's own Titanium line of frames launched back in January.


The Luxottica Group owns, manufactures, and distributes famous brands such as Oakley, Ray-Ban, and Persol. The company is also responsible for manufacturing frames for several top designers like DKNY, Versace, Prada, Dolce & Gabbana, and many others. As part of the collaboration, designers from the Oakley and Ray-Ban brands will join Google's engineering team and other professionals to create a line of frames dedicated to Glass. It's not clear yet if this partnership will establish a new brand or join Luxottica's existing line-up.

It's important to point out that this is merely an announcement of the partnership, there are no new products to show off and relatively few details. Google's post did mention that Luxottica's chain of wholesale and retail channels would become a part of the distribution plans for the frames. However, this doesn't mean you'll be able to pick up Glass itself in a Sunglass Hut anytime soon. It's also clear that this joint effort will be focusing on high-end products, so it's safe to assume the first round of frames will be fairly costly.

Sources: Google Glass, Luxottica Group, Luxottica

Cody Toombs
Cody is a Software Engineer and Writer with a mildly overwhelming obsession with smartphones and the mobile world. If he’s been pulled away from the computer for any length of time, you might find him talking about cocktails and movies, sometimes resulting in the consumption of both.

  • [S]unjay Burn[s] Red

    I've been waiting for RayBan-esque Google Glass.

  • Jephri

    Oakley has already released a tentative ad for their first design. It seems they are heavily targeting the core Glass demographic of young nerdy males.

  • AbbyZFresh

    I think the future of Glass is going to be in these luxury glasses brands Google's partnering with. Not the current Glass model. I think the current Glass is simply a base template for the Explorers to use and the final product will be to extend the Glass software(once refined and mature enough) to other brands once Glass becomes commercial. Much like they are doing with Android Wear.

    • Jephri

      Case in point, what Motorola has done with the 360, soon to be followed by HTC, Fossil and I hope others.

      • AbbyZFresh

        Hopefully Google will allow the software to be designed and manipulated according to the maker's needs. Like the camera feature. Nobody in their right mind will use it, so why not leave that in the base Glass model only and remove it from the other brands in order to gain more adoption.

        • Eric

          If someday I buy a Glass, the camera will be the first reason.

          • Mario E Hdez

            I definitely use it a lot. It's a must have imo.

          • frafri

            The camera is a nice feauture but as a GG owner, I would say its not the core of it.

          • Mario E Hdez

            I'd agree while it may not be the core it's widely used and Google definitely pays the camera in conjunction to Google plus as it's strengths. Imagine having a phone without a camera. It's not necessarily the core but it's genuinely widely used. I don't think I'd enjoy glass as much without the means to take photos hands free just like I'd miss having a camera on my cellphone.

  • gerry d welder

    Nothing like destroying years of branding in one decision.

    What's worse, glassholes or the creeps that process all the data supplied by the useful idiot glassholes?

    It is just a matter of time before Luxottica Group gets bitten in the ass by teaming up with the glassholes.

    People won't buy any of the brand for fear of association or that theirs 'might' be Google infected.

    • Jason

      My but you've got quite the hate on for google glass, I'm assuming you got turned down as a tester.

      • gerry d welder

        There is a reason people are getting attacked when they wear these in social gatherings, sounds like you don't understand why.

        • Justin Howell

          There's this whole thing about being comfortable in your own skin. Who cares what people say? Is life worth living in that cold, empty shell of yours?

          Personally, if someone "attacked" me if I was out wearing a pair of GG, I'd just assume they were almost as terrified of the world evolving around them as you are.

    • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

      So, you've gone to at least 2 other sites (latinpost and Breitbart News Network) and posted exactly the same garbage. Those are preceded by a stream of highly inflammatory posts on several other sites. You obviously have bigger personal issues at work.

  • Jeff LeFevre

    The bad news? People will still know you're a pretentious asshole.